Beyond the Match
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Beyond The Match is a Sportsmarketing blog of Sportfive, providing special insights on the topic of sports business and marketing in Germany, Europe, and worldwide. Here you can expect to find background information and connections about the correct use of sports sponsoring and activation from the point of view of brands.
Beyond the Match
1y ago
A metaverse is an immersive digital world and holistic virtual ecosystem. It’s essentially a virtual realm where one can exist within a society of others under a particular identity. For many, it’s a utopia. Life outside of your life where you can be a bit more anonymous, live more harmoniously, and experience something new. For some, it’s a dark, scary place full of hackers and an anti-social...
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Beyond the Match
1y ago
Paris, October 25th, 2022 – SPORTFIVE, the international sports marketing agency, is proud to announce the renewal and extension of its partnership with Olympique Lyonnais until 2029 in order to continue to support its commercial development and the growth of its BtoB revenues in France and internationally. As exclusive commercial agency of Olympique Lyonnais since 1997...
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Beyond the Match
1y ago
Domestic leagues across Europe have sparked into life, with some of the continent’s brightest stars showcasing their talents once again after the hugely successful summer for women’s football following the UEFA Women’s European Championships. The return of domestic football also brings with it the hopes and dreams of continental glory, as Europe’s most premier club competition, the UEFA Women’s...
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Beyond the Match
1y ago
Domestic leagues across Europe have sparked into life, with some of the continent’s brightest stars showcasing their talents once again after the hugely successful summer for women’s football following the UEFA Women’s European Championships. The return of domestic football also brings with it the hopes and dreams of continental glory, as Europe’s most premier club competition, the UEFA Women’s...
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Beyond the Match
1y ago
The partnership brings together two leaders in their respective fields with the goal to enable end-to-end growth strategies for sports rights-holders and brands across a range of Web3-related products (NFTs, Metaverse, etc.). Global sports business agency SPORTFIVE has announced it has partnered with Polygon, the leading L2 platform for Ethereum scaling and infrastructure development and one of...
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Beyond the Match
1y ago
Global sports marketing agency to serve as the team’s third-party agency to identify a jersey patch partner and international-based team partnerships NEW YORK, October 4, 2022 – The New York Knicks have selected global sports marketing agency SPORTFIVE to secure the team’s next jersey patch sponsor, it was announced today. As part of the new relationship, SPORTFIVE will serve as the Knicks’...
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Beyond the Match
1y ago
Electronic Arts has announced an enhanced, reimagined FIFA 23 esports program. The main feature is the first-ever EA SPORTS Cup. Players representing the world’s top esports organizations and professional football clubs will compete in 2v2 competition through three months of fixtures, commencing on Monday, 17 October. You can tune in weekly on the EA SPORTS FIFA Twitch and EA Sports FIFA Esports...
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Beyond the Match
1y ago
Singapore, 1 October 2022 – Singapore-based organisation Defi Asia Capital Pte Ltd (“DAC”) is proud to announce that they have partnered with German Bundesliga club Borussia Dortmund (BVB). Brokered by SPORTFIVE, the partnership will see DAC and BVB launch a blockchain-based, football metaversal casual action game with cartoon-styled digital collectibles based on the football club’s players in the...
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Beyond the Match
1y ago
As Hisense’s creative marketing agency for the FIFA World Cup Qatar 2022™, SPORTFIVE facilitated Hisense, a leading global home appliance and consumer electronics brand, jointly forces with FIFA, through “DISAPPEARING PITCH” public welfare program to help increase environmental awareness among children in South Africa. The Football for Schools (F4S) public welfare event organized by FIFA was held...
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Beyond the Match
1y ago
Just Eat Takeaway.com and Riot Games can announce that the food delivery service will be a National Partner for the League of Legends World Championship in three European countries. The partnership sees Just Eat Takeaway.com receive sponsorship placements in Germany, Spain, and Poland, which involves in-game sponsor rotation, logo placement during countdowns and breaks, as well as clickable...
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