Shortened URLs have long been a staple in SMS and marketing campaigns, making links more manageable and visually appealing. However, major carriers are now cracking down on generic shortened URLs—and the consequences for brands still using them could be severe.What’s Changing?Carriers are implementing stricter regulations, requiring all brands to switch to Branded Shortened URLs. Those who continue […] The post The End of Generic Shortened URLs: What You Need to Know appeared first on Mobile Marketing as it should be, easy and available ..read more

Labor Day weekend is approaching and it’s time to get one last wear out of those white pants and start thinking about Labor Day SMS marketing strategies for your business. Labor Day marks the end of summer and the beginning of many big sales opportunities. Back-to-school, tailgate parties, BBQ’s, family outings, outdoor activities, festive decor, and so much more. Don’t miss the opportunity to take advantage of the upcoming holiday weekend. Here’s how you can make the most out of your Labor Day SMS marketing. Push Seasonal Inventory Leverage the season by getting rid of excess inventory. Use L ..read more

For most businesses, text message marketing has become a trend now. If you’re checking if you should, too, here are some of the pros and cons of SMS marketing. SMS Marketing Pros If you haven’t already gone through our list of SMS Marketing uses, you should do that before we move on to The Pros and Cons of SMS Marketing. You’ll quickly see why 60% of businesses are increasing their SMS marketing budget.  1. Conversion Rates are High According to studies, SMS campaigns can reach up to 45% conversion rates. (That characterizes the topmost part of the spectrum.) In comparison with other dig ..read more

The term phone blast is applied to define a recorded voice message delivered to a set of phone numbers through an automated system. An individual or a company can make a phone number list and utilize a phone blast system to send important messages quickly to those numbers. A phone blast service system eradicates the necessity to text or call multiple people manually and repeatedly send similar messages. Businesses and organizations can also use a phone blast system in place of a traditional phone tree since it is a more reliable and more straightforward solution for delivering vital messa ..read more

Automation is vital for small business success and they are able to save time through text message automation. It increases efficiency when handing off repetitive tasks such as message responses to a service or software and data entry. In addition, automation also makes it easier to create more conversational and personalized experiences for the message recipients. To better understand automation, let’s define automated text messages.   What is an Automated Text Message? Automated text messages are also referred to as scheduled text messages. These are pre-written messages that are a ..read more

DTC brands, as well as e-commerce retailers, are investing in SMS Campaigns and you should be too. Statistical data shows that more than 90% of SMS messages are read within three minutes upon delivery.  For Black Friday in 2019, at least, SMS campaigns have a higher engagement rate of about 3 – 7 times than emails and generated nearly six times higher sales conversions. For several decades, SMS has been available as a marketing channel. While various retailers continue to send promotional SMS messages for quite some time, they were not as versatile as they are today. The peculiarities you ..read more

SMS campaign is a marketing strategy where organizations and brands utilize text messaging or Short Message Service (SMS) to send subscribers value-adding content. It has been around for a long time, and it is still prominent and effective. In this marketing strategy, consumers opt-in to an SMS campaign to receive offers, promotions, and alerts from an organization or brand, but you are here to see the cost of SMS marketing. How much does SMS marketing cost? The cost of SMS marketing depends on some components. Short codes and short code hosting costs Brands have to lease a short code to deliv ..read more

SMS Marketing is still an underutilized mobile marketing strategy for most businesses and organizations. Despite being a more convenient and personal form of communication, businesses are still not keen on including SMS as a part of their marketing mix.  One of the main reason behind this is the common misconception about SMS marketing that most of us have already encountered. There are several myths about SMS marketing services that businesses should know. Most of them believe that SMS marketing is annoying when customers receive spam texts. Some think that SMS marketing is obsolete, whi ..read more

SMS continues to become a vital part of effective multi-channel marketing. It’s because more brands are targeting customers on the move. Not all digital marketing agencies feature SMS as their core offering and are missing out on the benefits of sms marketing. This can result in their clients missing out on communications with customers as well as an increased ROI. One of the misconceptions about mobile marketing is that it needs hefty investment in apps, lacks strong analysis to support ROI, and does not allow personalized, targeted communication. What they don’t know is that mobile marketin ..read more

Are your SMS marketing efforts potential maximized? You can create creative SMS Marketing Campaign Ideas aside from utilizing SMS to remind or alert customers, expand your reach, boost revenue, and delight customers. Here are the different ways you can create an engaging and creative SMS marketing campaign. 1. Subscriber-Only Discounts or Flash Sales SMS Marketing Campaign One of the most effortless, most effective methods to get subscribers to purchase is sending exclusive deals to your SMS database. Please take into account running flash sale campaigns on the regular so that your audience wi ..read more