This week's episode is all about the newest industry trend: extremely short marketing windows. Have you noticed that the window between announcement/first trailer and release has been getting shorter the last year or two? Turns out - it's an industry trend. We discuss the details and speculate on the pros and cons while also talking about diminishing returns of exclusivity ..read more

I love multiplayer games. So, the last 15 years or so have been pretty great for me personally. But it is getting hard to deny that they have cornered themselves. In many ways, multiplayer as a concept is getting a little tired and the methods used to make them the hyper profitable juggernauts they are today - are drying up. This week's episode we are talking about the possibility of multiplayer shirnking as a part of the gaming landscape. And what might inject a fresh take on multiplayer games in general ..read more

For most of us, the original Xbox was a bit of a blip. It had good games but compared to the other consoles it seemed bulky, inept, unrefined even. During its first few years most gamers would have argued it was a forgettable system - even if they loved Halo. But what if it had never happened? If Microsoft looked at the game industry in the late 90s and decided it wasn't worth jumping into? Would the Gamecube have done better? Would the Dreamcast had a follow up? I'd argue Microsoft, and the Xbox, had a far deeper impact on gaming, and even the world at large, than we think ..read more

Continuing our What If series with another Nintendo Alt History: we're exploring the timeline where GameCube was a success. Do we get the Wii? The Switch? Does Nintendo pursue their "Blue Ocean" strategy at all? Does Xbox have the same level of success? All questions connected to Nintendo's less than stellar GameCube generation ..read more

Is anyone doing alt-history for videogames? Is that a thing?  This week we're talking about alternate history. There's no denying that Pokemon is a juggernaut and there is a real good reason Nintendo bought 33.3% of the company. But what if they had bought the company outright? Would Pokemon be what it is today? If not, what would be different? Better? Worse?  ..read more

Suicide Squad... Foam Stars... Skull and Bones... Many fail. Crushed beneath the expectations and disappointments of gamers. But Helldivers? They do it right. Again. And Again. And Again. For (Managed) Democracy. For Liberty (in accordance with the government of Super Earth). And to protect our way of life. What lessons should other live service games take from this? What lessons will execs inevitably ignore? Let's talk about everything we love about Helldivers 2 ..read more

Nintendo continues its crusade against emulation and more lay offs announced. 2024 has had a rough start for the gaming industry, and we might still be at the top of the drop. Licensed games will be cancelled, and more talent shifting will happen over the next year. What does that mean for the first parties? Third?   Let's talk about the news (and Star Wars here and there ..read more

Nintendo had a Partner Direct, and while there might not have been anything mind blowing - there was a little something for everyone. Which highlights how Nintendo is playing its own game. Especially when you contrast it to the news coming out of Sony and Microsoft these days.  ..read more

Was today's (feb 15th) extra special Xbox podcast with Phil Spencer, Matt Booty, and Sara Bond as important as anticipated? No. No world changing news. Was it a nothingburger? Also no. There was valuable information and insight to be had. So let's jump into it together ..read more

Sony had a special State of Play for FF7 Rebirth and dropped a demo. Plus EVO announcements came out. Lots to be excited about ..read more