Guest post by Zach McNamara, CEO of isofy, a network management platform for coworking spaces. See the full tech support for coworking series. I’ve been there: You’ve opened your coworking space, you have all new technology, and everything is humming smoothly … until that one member comes up with that one problem only affecting their one device. What do you do? At isofy, we encounter these situations all the time. Here are some of the tactics and approaches that have proven useful to our team: Don’t minimize You might have 100 members online without issue however there’s one that can’t co ..read more

When I moved back to Utah after living in Santa Cruz, California for 28 years, I knew no one in the local business community. I had a great network in the Bay Area, but here in the Rockies I was an absolute nobody. So I (of course) joined a coworking space, and started attending area events. It was so informative to be a newbie at networking events because I realized that it’s really hard to find your place in a big community of people who are already connected. More than a few times I’ve found myself wandering around the edges of an event, looking for anyone who was remotely familiar. It is a ..read more

In this month’s Lab Workshop, we have sales coach Tyler Archer zooming in from New Zealand to teach us how to increase member conversion with pro sales strategies. In advance of Tyler’s workshop, here are 10 smart insights he has shared about building trust, your ideal customer and the best sales strategy ever. 1. People do not buy from the person who sells to them the most, but from the person who understands them best. 2. The best sales strategy ever: care. 3. Simple solutions sell. Stop making it so difficult for people to understand what you do and how you can help them. 4. Listen more tha ..read more

In this episode of Coworking Out Loud, Cat Johnson chats with Caleb Parker founder and CEO of the Brave Corporation. A longtime thought leader in coworking and the flexspace industry, Caleb is also a talented brand builder and content creator. Connect with Caleb Parker: Caleb Parker on LinkedIn Brave Corporation Misfits Mindset Podcast Watch the full episode on YouTube and subscribe to get first-access to new episodes. Links + Props Resources for coworking space operators at catjohnson.co Register for the next Coworking Convo Join The Lab, the marketing club for indie coworking ..read more

Hey, flexspace operators focused on transactions rather than transformation: the future is coming. The future of brand is community, and the future of coworking is human. As coworking continues to grow and adapt to meet the new work reality, spaces are evolving into social clubs, places of genuine belonging, thriving hubs for connection, entrepreneur communities, homes for creatives, and buzzing third spaces. And I am here for it. The coworking movement is exciting, powerful, connected, human-focused and on the rise. We’re busy building the future as it unfolds before us. Transactional spaces ..read more

In this episode of Coworking Out Loud, Cat Johnson talks about what the co in coworking means to her and why she believes in the power of community and connection to carry us through to a new era of humanness. Watch the full episode on YouTube and subscribe to get first-access to new episodes. Links + Props Resources for coworking space operators at catjohnson.co Register for the next Coworking Convo Join The Lab, the marketing club for indie coworking spaces Music by Grip Grand Episode recorded on Riverside.fm The post The co in coworking, with Cat Johnson [Coworkin ..read more

Hey friends! As we celebrate Coworking Convo number fifty, here are 50 things I’ve learned from running Convos, and from you, our Convos community. Much respect and love to you all. 1. Trust your vision. 2. Trust the moment. 3. Trust your community. 4. Keep it human. 5. Don’t complain about how things are; create something different. 6. The future is very bright for coworking. 7. The global coworking community is collaborative, generous and cool 8. Experiment, experiment, experiment. 9. Bring new people into the community. 10. Be brave and do things that scare you. 11. Protect your community f ..read more

In this episode of Coworking Out Loud, Cat Johnson talks with Reuben Lau, founder of Spacefully. Reuben is a digital marketing expert specializing in helping coworking spaces attract members. I love talking marketing with Reuben as our skillsets and specialties compliment each other very well. Have a listen and join us in The Lab for access to Reuben’s workshop on creating high-converting calls to action on your website. Connect with Reuben Lau: Spacefully Reuben Lau on LinkedIn Watch the full episode on YouTube and subscribe to get first-access to new episodes. Links + Props Resources for cow ..read more

QR codes are a great way to market your coworking space. Created in 1994 to label automobile parts, and almost forgotten a few years ago, these quick-response codes reemerged during the pandemic and are now part of our everyday lives. QR codes can be found on billboards, commercials, sandwich boards, pro sports broadcasts, audience voting shows and tons more. The other night I logged into a streaming service using a QR code and it was a million times easier than typing an email and password in with my remote. So how can you leverage these handy codes for your coworking brand and community? Her ..read more

Elevate your indie coworking space and brand in The Lab. Get the education, support and community you neeD TELL ME MORE Way back when, brands would broadcast polished, one-way messages to the masses and we, the masses, would consume those messages via radio, magazine advertisements, TV commercials, billboards, etc. Our choice as consumers was whether or not to purchase whatever products these messages were promoting. That one-way approach no longer gets the job done. Our always-on virtual landscape gives us unlimited access to brands, teams and leaders. A good example is over on Threads ..read more