From the moment I looked at Downingtown Area School District's social media pages, I knew I needed to feature the brilliant people behind their social media storytelling! Today, you’ll meet Jenn and Allison. Learn how Jenn added a communications manager role to her district of 13,0000 students in 2022 so they could focus on the day-to-day stories happening in their 16 schools. How do you grow your Instagram followers? Allison will share her insight—and you must check out their Instagram page! There are a lot of different categories of content to share. Find out what the 8 A’s stand for and ho ..read more

Take your social media to the next level with student interns! Today, you’ll learn from the intern coordinator and one of the media associates at this career technical school in Pennsylvania. If you are diving into social media and using students to help, you may have fear holding you back. Learn how Jeanise tackled that. Emma discusses her job responsibilities of creating and promoting content on social media pages and offers some advice for other students who are helping with content creation. See how student storytelling has impacted MBIT - and how one video even went viral! SPECIAL GUES ..read more

Lesley’s experience with schools dates back to 2001, and she goes in-depth today on the US Department of Justice’s 575-page report on the Uvalde school shooting. Learn the key findings from the report and the steps you can take to help your school prepare. Grab Lesley’s free 8-page toolkit as a conversation starter at your school. Discover 3 critical social media tips to remember when navigating a crisis. SPECIAL GUEST Lesley Bruinton, APR CEO & President at School Spirit PR Email: lesley@schoolspiritpr.com  Twitter/X: @lesleybruinton Website: www.SchoolSpiritPR.com  Twitter ..read more

Instagram reach is up 40% at Central Heights ISD in Texas. Why? They are using students as storytellers! Meet Elesban, a high school junior who is a tech aid this year. Tracy McCown will explain this pass/fail class available for juniors and seniors. Find out Elesban’s favorite project that she has worked on so far and the tools she used to make it. Do you need more content from staff? Tracy’s simple trick has skyrocketed her stories from classroom teachers! SPECIAL GUEST Tracy McCown Instructional Technology Specialist Central Heights ISD, Texas Elesban Sanchez High School Student - Junio ..read more

School PR is a stressful and demanding profession. Many of us struggle with maintaining our physical and mental wellness - and today, we have a guest who is getting very vulnerable in sharing her journey! Krystyna shares what triggered her habit changes in June of 2022 and walks us through exactly how she got started, why she had to pivot along the way (like when school started and it got more challenging to squeeze in her workouts), and what has kept it going after nearly two years. The transformation that has happened has impacted her personal life and her professional career. Today is most ..read more

One campus, three schools, and 1,800 students - today, you’ll learn how this Wisconsin school district has ignited its engagement with students, staff, and beyond using social media. Want some new video ideas for your school leaders? You’ll hear the details behind two different campaigns that could quickly be started at your school. Giving your local community businesses some love can help skyrocket your reach. Find out why and how they got the “Where is Buddy the Elf?” feature going. Balancing content between three schools on one district platform isn’t easy. Sam will share her practical tip ..read more

You may think consistent social media storytelling is impossible in a one-person communications department. Alice was once in that thought camp, but today, she shares the simple strategies she has implemented that have transformed how their district shows up online and beyond. Making decisions on where to share different types of content can be challenging. Find out some tips that are working well for Mahtomedi Public Schools. If you’re struggling to get content, you’re not alone. Learn the 4 specific ways Alice has increased stories from her staff. She’ll even share an awesome Canva template ..read more

No communications department? No problem! Celebrating your students and staff on social media is possible without one. Meet Dr. Doug Enders, who has helped support their Facebook presence in a school of about 2,500 students. If you do not use social media on a personal level, you’re just like Doug! Despite not being engaged on social media in everyday life, he knew that it was an important tool. He’ll share the steps to get started, get inspired, and grow your presence. The Eastern Edge Podcast is a show created to highlight staff and students in the district. You’ll find out the equipment Do ..read more

Most public schools don’t have a comprehensive marketing plan. Today, Miranda will share what this is and why you need it now, more than ever, in the current conditions of declining enrollment, poor community perception, and challenges in recruiting high-quality teachers. Marketing is not just selling services - that’s sales. Marketing is about influencing and inspiring behavior! Learn what that means when it comes to schools. Strong storytelling is a requirement if you want to connect with your audience. You’ll discover how to look at your communication efforts to see if you are storytelling ..read more

From a goodwill gesture that was captured by phone during a cross-country race to being recognized on Good Morning America, find out the full scoop from the school in Stevens Point, Wisconsin, which has about 7300 students. How do you take a story to the national level? Of course, it starts with a story that garners attention on social media, but then a little work must be done to secure the upper-level coverage. The story started with a photo, but Sarah knew providing a video would be even better. Find out how she tracked it down, received copyright approval, and remained sensitive to all st ..read more