The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I’ve worked on communication, the stronger my relationships have become with my wife, my parents, my friends, my coworkers, and so on! My students share the same story. Because the more you understand how humans process information, the better you’ll be at helping them feel heard and seen.   So, in this episode, I’m diving into effective ways you can tap into what your audience is thinking. Listen in and discover the typ ..read more

When it comes to marketing and how to sell more, how to create more engaging content, and how to write better copy one vital piece people often miss (and I’m seeing it now more than ever) is AWARENESS. It’s one of the most powerful tools when it comes to effective messaging, and in this episode I’m going to cover ways you can tap into your audience’s awareness to communicate well and grow your business!   Listen in and discover how to unlock more opportunities for growth in your personal life and business, the secret to persuasion (instead of convincing or explaining), the difference betw ..read more

We just wrapped up one of the most EPIC 3-day Master Your Profitable Messaging trainings we’ve ever done. Over 600 people posted about their breakthroughs in the group, and there are more coming in! I love seeing all these wins come through, and I want to bring you even more wins (no strings attached).   So, in this episode of the podcast, I’m sharing the perspective and insight of our students who’ve found success using our messaging principles and philosophies inside our New Generation Mastery program. Listen in and discover exactly how to use the messaging and how it actually works, pe ..read more

One time a year, we open the doors to New Generation Mastery, and it’s happening right now! It’s the perfect time to peek inside the two levels of our program (NGM and NGM+, the accelerator program) and see if it’s right for YOU. Because if you have a messaging problem, I don’t want you to wait another year to fix it.   Join me on this episode to learn about our programs and discover exclusive bonuses we’re offering now, who benefits from these programs and what results to expect, how to know if it’s the right timing for you and your business, and a peek inside how we help you solve your ..read more

If you’ve been following us for the past month, you likely know that our annual 3-day Master Your Profitable Messaging LIVE event just wrapped up.   For the first time ever, you can tune in to replays of our 3-day Master Your Profitable Messaging LIVE event right here on the podcast!   Listen in on Day 3 and discover how to bring it all together and start implementing what you'ved learnred into your content immediately!   The doors to New Generation Mastery are officially open! Join here - https://brandonlucero.com/ngm   Did you enjoy this episode? I'd love it if you'd shar ..read more

For the first time ever, you can tune in to replays of our 3-day Master Your Profitable Messaging LIVE event right here on the podcast!   Listen in to Day 2 and discover how to start applying the concepts we covered on Day 1 and more.   Want to attend Day 3 live? Register here - https://brandonlucero.com/mypm   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show ..read more

If you’re following along with us, then you know we’re smack dab in the middle of our once-a-year Master Your Profitable Messaging 3-day training. And during a bonus training I hosted in our pop-up group, I spoke about the top 5 mistakes business owners make in their messaging… and it was absolute gold. So obviously I had to share this with YOU on the podcast!   Inside this training, I cover what’s causing problems in your content, webinars, launches, sales, and almost every piece of communication you could have. Listen and discover the top 5 reasons why messaging doesn’t work, why repeat ..read more

If you’ve been following us for the past month, you likely know that our annual 3-day Master Your Profitable Messaging LIVE event is happening right now. And we’re doing something we’ve never done before… You can tune in to the replay of Day 1 here on the podcast! Tune in and discover how to shift out of the Unheard Entrepreneur trap. Want to attend Days 2 and 3 live? Register here - https://brandonlucero.com/mypm   Did you enjoy this episode? I'd love it if you'd share it on Instagram and tag me @iambrandonlucero! Thank you for supporting the show ..read more

It’s the FINAL episode in our 5-part series of the most powerful communication elements. We’ve covered ads, content, sales, launches, and so on… and today I’m pulling them all together so you can start shifting your messaging for more engagement (and ultimately drive more sales).   If you have a messaging problem at all – this episode is for you! Listen in and discover the difference between an action and a problem, what percent of your messaging changes once you’ve established what works, the top 5 signs your messaging off, and examples and stories along the way for deeper understanding ..read more

I have a secret – growing up, I hated sales. So when I had to go door to door for one of my first businesses, it felt full-body painful – even though I KNEW my offer created huge wins! But now? I love sales. The truth is with the right focus and intention, sales become so much easier and I’m excited to share them with you in this episode.   Listen in to Part 4 of this series and discover five things to focus on when it comes to sales, the three types of trust that you need to gain in order for a sale to happen, what to say on sales calls, and how to teach and create demand. I've packed so ..read more