Top 20 Youtubers famosos ¿Tienes previsto invertir en el marketing de Youtube? ¿Te interesa saber quiénes son los Youtubers más famosos y qué hacen? Estate atento a esta publicación, ya que en Heepsy os lo contamos todo sobre la plataforma y sobre los Youtubers más famosos. ¿Por qué elegir Youtube? YouTube es sin duda la sensación del siglo XXI. Con más de 2.000 millones de usuarios mensuales, es la plataforma de streaming de vídeo más popular del mundo. Alexa lo sitúa como el segundo sitio web más popular del mundo, por detrás de Google. Desde su lanzamiento en 2005, YouTube se ha convertido ..read more

¿Tienes previsto invertir en el marketing de TikTok? ¿Tienes interés en saber quiénes son los Tiktokers más famosos y qué hacen? Estate atento a esta publicación, ya que en Heepsy os lo contamos todo sobre la plataforma y sobre los Tiktokers más famosos. ¿Por qué elegir TikTok? TikTok se está convirtiendo en una de las mejores redes sociales y en un canal de marketing viable tanto para los creadores de contenidos como para las marcas. Por lo tanto, no es de extrañar que TikTok sea el destino de marketing elegido por muchas marcas. Con mil millones de usuarios activos mensuales a partir de sept ..read more

Remember the movie The Truman Show? The one where Jim Carrey’s everyday life is broadcast as a TV show? Well, Twitch might not be around in 2021 had it not been for a similar idea.  You might think I’m crazy, but keep reading to discover the connection between the two. Oh, and I’ll also take you through the basics of Twitch as well as what you need to know for Twitch influencer marketing. What is Twitch? Twitch started out as a spinoff of Justin.tv, a now-defunct general-interest streaming platform. Justin Kan ran the very first Justin.tv channel, where he engaged in lifecasting, or 24/7 ..read more

For all those of you who might want to try influencer marketing but aren’t quite convinced yet, I see you.  I do the same when making decisions that involve some type of investment, whether in money or time. I’ll read Amazon reviews before buying a product or check out what Rotten Tomatoes says before I go to the movie theater to see that latest film. In a world where we have too many options and even more information, it can be hard to know sometimes if that thing we’re thinking about buying or doing is really the best option for us. That’s why I’ve rounded up 10 influencer marketing ben ..read more

It’s true to say that word-of-mouth is the most powerful form of advertising. And, this is exactly what Nextdoor is all about. Did you know that as many as 93% of consumers make purchasing decisions from online reviews? Nowadays, people deem online reviews to be just as credible as recommendations from their friends or family. Even more so, if this review is from someone that we share a common interest or quality with. What is Nextdoor? We all know about the top players like Instagram and Facebook, where you can connect with people anywhere and at any time. But, what about connecting with thos ..read more

Choosing “the best dancers” currently on social media is obviously a bit of a subjective process. Dance is an art, and like all art forms, different people have different tastes. So, apart from personal preference, how can you say some dancers are better than others? Look at their performance! Their social media performance.  National Dance Day is this Saturday, September 18th. In honor of this day, I’ve used Heepsy to find 10 of the best dancers on social media right now. And I’ve used influencer statistics like follower count, engagement rate, and audience authenticity as criteria, so y ..read more

If you’re not already on TikTok by 2021, then listen up. Whether you’re a brand, influencer, or general social media user, this platform is 100% worth jumping onto. TikTok has over 1 billion monthly active users and is continuing to grow at a fast pace. This short-form video platform allows users to enhance their creativity through a variety of video editing tools, popular sounds and music, and exciting new filters and effects. TikTok influencers are quickly becoming some of the top performing social media creators. As a brand, you’ll want to start getting involved. Top TikTok influencers 1. C ..read more

What’s the current state of Instagram influencers in Spain? Vamos a ver! (That’s Spanish for let’s take a look!) Context In a  Heepsy study we ran a few months ago, Spain came in 10th place of the countries with the most influencers. The country with the most influencers was the United States. We’ve already profiled the state of influencer marketing in that country. Heepsy was born in Spain, and we know that we have a lot of users in our home country. So we wanted to fill you all in on the state of Instagram influencer marketing in Spain. Number and types of influencers According to Heeps ..read more

Have you been thinking about investigating some new social media platforms this year? We’ve all got so used to the main platforms in the industry that sometimes we forget to experiment with different ones. Maybe you don’t even know what’s available? Well, let’s find out.  Big players in the social media market When we think of the original players in the social media market, Facebook is where our minds jump. It’s no surprise considering the hold that they have in the market. Facebook currently has a 74.81% market share, far ahead of its competitors, and boasted a near $86 billion revenue ..read more

Influencer marketing is a 13.8 billion dollar industry, with brands gaining high returns on investment. More and more are taking to this strategy to meet their marketing objectives at a low cost, compared to traditional methods. But, have you been wondering exactly how much do influencers charge? Well, this depends on a whole variety of factors, so let’s take a further look.  What does it depend on? Your first thought would no doubt be to assume that influencer rates will be determined by their number of followers, right? Well, you’re not wrong. Except the thing is, with how extensive the ..read more