Local and global eCommerce businesses, whether B2B ecommerce or B2C, have lately been aiming for personalization. Creating personalized customer experiences is a simple yet extremely complex affair. A lot tried, a lot failed. The fuel behind this innovative way of engaging with customers to build personalized customer journeys on apps is nothing but customer data ..read more

The b2b business has witnessed a major shift from the past few years. According to a recent study, “The global B2B e-commerce market is set to grow from $26.16 trillion in 2023 to $56.92 trillion by 2028, with an annual growth rate of 12.9%”. This is due to the growth in technology breakthroughs and growing ..read more

The furniture sector has witnessed a major change in recent years as people who were once bound to traditional physical stores are now tapping into the virtual world of eCommerce for furniture shopping. This is because the change in customer perceptions and confidence while purchasing furniture used to be developed based on mere sight and ..read more

The fashion industry is changing rapidly, and that is transforming customer requirements. Artificial intelligence’s core impact is bringing fashion eCommerce to a new era, changing the way consumers shop and how brands connect with their audience.  Through innovative products such as virtual try-on recommendations based on personal preferences, AI changes the customer experience so that ..read more

In today’s digital world, offering a personalized experience to customers is the path to business success. Most retailers, however, fail to offer this interaction because they lack proper tools or expert aid. Adobe Experience Manager is an effective means for businesses to improve personalization. With AEM, businesses get the ability to create and manage digital ..read more

Maintaining business efficiency has become the most important aspect of today’s rapidly changing business landscape. Technology can streamline the business process, and Odoo can be an excellent choice for transforming your business. The use of Odoo ERP implementation in the online stores increased 125% year-over-year in 2024 Q3. With the help of an Odoo ERP ..read more

In today’s digital world, developing an intuitive experience is equally important for B2B as for retail customers. In the B2B industry, many people use mobile devices and shop online, so the end-users expect the same user-friendly features in their business purchases. According to a recent survey, global B2B eCommerce is worth $2 trillion, and 83 ..read more

Customers frequently use business-to-business-to-consumer (B2B2C) eCommerce without even realizing it. B2B2C helps businesses reach their customers indirectly through other companies, boosting their strength, market presence, and customer case. B2B2C is mostly used by Manufacturers, distributors, and consumers.  Manufacturers can reach more consumers at a lower cost by using B2B2C. Distributors can offer a greater range ..read more

In today’s competitive online grocery market, it is critical to employ effective marketing strategies to expand your customer base and boost sales. According to eMarketer, online grocery sales in the United States are projected to reach a billion by 2025, accounting for 20% of total grocery retail sales. This change in online grocery industry is ..read more

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