From MidJourney Both Google and Bing have dove head first into the world of generative AI by fully embracing these technologies to provide a richer search experience within their results. Both of which are transforming the result pages and search engines themselves into being more of what Marissa Mayer once called an “answer engine”. By providing generative text above the search results, that attempts to answer a user’s question or deliver relevant information to a user’s query instead of providing a list of links to websites. This of course has alarmed many SEOs and publishers that are concer ..read more

In this blog post, I’ll be offering you a brief review of the latest Google search experience that was introduced yesterday for Search Lab users. The text of this post was generated from AI based on the audio transcribe of the video above. A New Search Lab Experience When you visit the Google homepage, as a tester for the new search experience, you’ll notice a button at the bottom of the page labeled “Try AI-powered overviews” when you search. You’ll also see a small test speaker icon at the top right. Both of these options will lead you to the same place. Upon clicking the search speaker ico ..read more

From MidJourney As an SEO consultant my main objective is to make money for my clients with traffic from search engines. However, after doing that for 14 years I’ve ironically also learned how to waste a lot of money as well. No, it’s not because of mistakes I’ve made or failed SEO strategies, instead I’ve learned all sorts of different ways to waste money with SEO by watching businesses engage in practices that are sure to ruin their return on investment and kill any chances at making a profit with organic traffic. Because of this I thought it might be fun to do something a little different a ..read more

Over the years I’ve used a handful of different methods to create content for this website. As we continue through 2023 and beyond, we plan on ramping up content production significantly for this blog and other pages on this website. Because of this I wanted to take a moment to discuss some of our content development methods to be as transparent as possible. It’s important to me that you are fully aware of our process and what you can expect from us going forward. Contract Writers and Guest Authors In the past we have employed contractors and guest contributors to provide content for this web ..read more

Technical SEO refers to the process of optimizing a website’s technical aspects to improve its search engine ranking and visibility in Google search and other search engines, oftentimes as an integrated part of a larger digital marketing strategy. It involves various activities such as ensuring proper indexing, improving site speed, optimizing URL structure, optimizing metadata, implementing structured data, fixing broken links, and ensuring mobile-friendliness, among others.  Technical SEO is critical for ensuring that search engines can crawl and index a website efficiently, which can ..read more

Photo by Polina Zimmerman Keyword clusters are a group of related keywords that are used to optimize a website’s content for search engines. These clusters consist of a main keyword, also known as a “seed keyword,” and several related keywords that revolve around that main keyword. The idea is that by targeting a cluster of related keywords, you can increase the relevance of your content to a particular topic and improve its chances of ranking higher in search engine results pages (SERPs) for those keywords. For example, let’s say you are optimizing a website for the keyword “digital marketing ..read more

Photo by Pixabay Semantic SEO is an advanced approach to search engine optimization that focuses on understanding the meaning behind search queries and the content on web pages. Rather than just relying on keywords, semantic SEO takes into account the context, intent, and relationships between words and phrases. The goal of semantic SEO is to provide more accurate and relevant search results for users by understanding their search intent and providing content that matches it. This involves using natural language processing (NLP) and machine learning algorithms to analyze the content on web pag ..read more

Video Transcript: hHy there my name is Joe Hall and in this video I’m going to tell you about the exciting world of featured Snippets and Rich search engine result page optimization uh so in this video we’re going to talk about uh what exactly are featured Snippets um what are the most common types of featured Snippets um what are some of the known uh prerequisites for obtaining a featured snippet um we’re going to talk about how a user’s query may have a relationship to a featured snippet um and then we’re going to talk about uh how having the right content formatting and having that formatt ..read more

Ever since ChatGPT rolled out it’s interactive chatbot, people across the technology sector and society at large has talked heavily about how it will disrupt entire industries. Within the SEO industry special attention has been given to its ability to create content on the fly with impressive quality. While this does seem to be the most obvious and immediate impact on the SEO landscape, a much more likely and dramatic change that artificial intelligence could bring to SEO is how the search engines themselves will incorporate it into their search products. Imagine if you will, instead of click ..read more

Copyright © Google Google Analytics 4 (GA4) is the latest version of Google Analytics, which is a web analytics service offered by Google that tracks and reports website traffic. GA4 is designed to provide a more comprehensive understanding of customer behavior across devices and channels, and it uses machine learning to generate insights and predictions about user behavior. Some of the new features in GA4 include enhanced data collection, improved user identification and cross-device tracking, and the ability to analyze data from other Google products like Google Ads and Google BigQuery. Goog ..read more