The post-cookie future is delayed, but the consumer-focused imperative is not
Oracle » Advertising Blog
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2y ago
Advertisers will still need to reach customers in a post-cookie world. Read how you can put your new customer activation and engagement strategy in place ..read more
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An inside look at Mangago’s ad fraud scheme
Oracle » Advertising Blog
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2y ago
Ad fraud is becoming increasingly sophisticated, and Oracle Moat provides a step-by-step breakdown of Mangago’s IVT scheme to scam advertisers ..read more
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On the cutting edge of data science and careers in advertising with Audrey Rusch
Oracle » Advertising Blog
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2y ago
Oracle’s Audrey Rusch shares career tips for data scientists and highlights advances in advertising activation capabilities ..read more
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Your essential ad targeting guide for the Tokyo games
Oracle » Advertising Blog
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3y ago
The 2016 summer games drew 3.2 billion viewers globally, and ratings may be even higher this summer. Read our ad targeting guide to get ready for the Tokyo games ..read more
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4 podcasting trends that advertisers need to know
Oracle » Advertising Blog
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3y ago
More consumers are tuning into podcasts, and the number of active podcasts is growing (one million and counting!). Find out how advertisers can capitalize on this dynamic marketing channel ..read more
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13 quotes from AAPI female leaders on career growth and inclusivity
Oracle » Advertising Blog
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3y ago
For Asian American and Pacific Islander (AAPI) Heritage Month, Oracle and Women in Revenue asked female leaders from Publicis Groupe, Reckitt, Twitter, and Walmart to discuss careers, inclusivity, and ..read more
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The Pulse: 2 innovations shaping the future of advertising, reaching customers without 3rd party cookies, and more
Oracle » Advertising Blog
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3y ago
Our adtech roundup covers two innovations shaping the future of advertising, reaching customers without 3rd party cookies, and more ..read more
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The changing “currency” of identity: TransUnion maps its path in adtech
Oracle » Advertising Blog
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3y ago
Find out how data providers are helping advertisers address the loss of third-party cookies in our conversation with TransUnion VP of Partner Development Krista Panoff ..read more
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Ad spotlight: How consumers plan to celebrate Father’s Day this year
Oracle » Advertising Blog
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3y ago
Find out how consumers are planning to celebrate Father’s Day and how advertisers are capitalizing on new shopping trends for the modern dad ..read more
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How advertisers can tap into the “predictable unpredictability” of sports
Oracle » Advertising Blog
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3y ago
Find out how advertisers are using Oracle Predicts to capitalize on fast-moving news trends in the world of sports this summer any beyond ..read more
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