Oracle » Advertising Blog
1,000 FOLLOWERS
Read about Audiences, Campaign optimization, Campaign planning, Context, CPG, Culture, DMP, Measurements and more. The Oracle Data Cloud blog highlights the latest data-driven insights and trends in digital marketing and ad tech.
Oracle » Advertising Blog
1y ago
Advertisers will still need to reach customers in a post-cookie world. Read how you can put your new customer activation and engagement strategy in place ..read more
Oracle » Advertising Blog
1y ago
Ad fraud is becoming increasingly sophisticated, and Oracle Moat provides a step-by-step breakdown of Mangago’s IVT scheme to scam advertisers ..read more
Oracle » Advertising Blog
1y ago
Oracle’s Audrey Rusch shares career tips for data scientists and highlights advances in advertising activation capabilities ..read more
Oracle » Advertising Blog
1y ago
The 2016 summer games drew 3.2 billion viewers globally, and ratings may be even higher this summer. Read our ad targeting guide to get ready for the Tokyo games ..read more
Oracle » Advertising Blog
1y ago
More consumers are tuning into podcasts, and the number of active podcasts is growing (one million and counting!). Find out how advertisers can capitalize on this dynamic marketing channel ..read more
Oracle » Advertising Blog
1y ago
For Asian American and Pacific Islander (AAPI) Heritage Month, Oracle and Women in Revenue asked female leaders from Publicis Groupe, Reckitt, Twitter, and Walmart to discuss careers, inclusivity, and ..read more
Oracle » Advertising Blog
1y ago
Our adtech roundup covers two innovations shaping the future of advertising, reaching customers without 3rd party cookies, and more ..read more
Oracle » Advertising Blog
1y ago
Find out how data providers are helping advertisers address the loss of third-party cookies in our conversation with TransUnion VP of Partner Development Krista Panoff ..read more
Oracle » Advertising Blog
1y ago
Find out how consumers are planning to celebrate Father’s Day and how advertisers are capitalizing on new shopping trends for the modern dad ..read more
Oracle » Advertising Blog
1y ago
Find out how advertisers are using Oracle Predicts to capitalize on fast-moving news trends in the world of sports this summer any beyond ..read more