Out-of-Home Advertising Examples
AllOver Media
by AllOver Media
3w ago
We’ve all seen myriad ad spaces that, for lack of a better term, seem phoned in. A phone number, a smiling person, and maybe an obvious tagline come together to form something truly generic. Blah.  But what if out-of-home advertising could be more? There are countless ways to rise above the competition and deliver a memorable outdoor advertising campaign to market. Above all else, OOH media must be clever, memorable, and results-driven.  Here are just a few of the most eye-catching and unique out-of-home advertising examples to grace our eyeballs this past year.  The Best OOH A ..read more
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Truck Advertising Tips to Increase Impressions Among Your Customers
AllOver Media
by AllOver Media
2M ago
There’s no doubt mobile billboard ads like the ones found on truck advertising are effective. And that’s especially true when you compare them to static advertising billboards. Consider this: 97% of people can recall content seen on a mobile billboard. But not all mobile billboards or truckside billboards are created equal. Just like with traditional marketing, mobile billboards are most effective when deployed strategically. Marketing strategy doesn’t discriminate, it would seem. With that in mind, let’s explore ways you can promote your business on a mobile advertising truck smartly. These ..read more
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Consider These 5 Indoor Advertising Concepts for Your Next Campaign
AllOver Media
by AllOver Media
3M ago
Digital in-hand advertising is all the range. But with costly pay-per-click (PPC) structures and greedy digital companies, they’re not always worth their set-up time.  There is simply something to be said for good old-fashioned indoor advertisements. These advertising strategies have been around for a long time, and with good reason. They are cost-effective, immediately editable, and can drive high engagement.  If you have a product or service that deserves attention, indoor advertising is a great way of attracting it. According to the Indoor Billboard Advertising Bureau, indoor adv ..read more
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Imagining the Future of Out of Home Advertising
AllOver Media
by AllOver Media
3M ago
Out-of-home advertising spending has grown year-over-year since 2020. It’s only likely to grow from there, seeing an estimated $38.41B in spending in 2023 alone. There is no doubt that out-of-home advertising is here to stay.  For such a tried and true marketing strategy, many marketers are left wondering: what is the future of out of home advertising? There is no one right or wrong answer, but dozens of possibilities exist. Let’s explore a few of them together!  Augmented Reality Traditional out-of-home advertising has relied on passive awareness for its campaign content. Think bil ..read more
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5 Key Benefits of Mobile Billboard Advertising
AllOver Media
by AllOver Media
3M ago
There is no better means of capturing a markets attention than bringing an ad straight to your customers.  One of the emergent ways savvy advertisers are bringing their campaigns to market is with mobile advertising billboards. With mobile billboards, advertising can see 45% higher engagement than static advertising, according to APN.  But how does a mobile billboard advertising differ from a traditional campaign? And why should your business consider using this novel approach? Let’s talk through why mobile billboards should be a priority for your next media plan.  1. Increased ..read more
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The Importance of Place-Based Advertising in Your Customer Engagement Pipeline
AllOver Media
by AllOver Media
7M ago
There’s an old adage: quality over quantity. Every business certainly wants more customers, an increase in sales, and more products or services shipped. But there is, more than ever, something to be said for driving a more certain outcome with your marketing efforts. As many marketers know, the more qualified a customer, the more likely a sale will occur. One of the more surefire ways of ensuring better marketing outcomes is by employing location-based advertising. This concept is interchangeably called “place-based advertising” or “geo location based advertising.” And it should be a cornerst ..read more
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Geotargeting vs Geofencing: What’s The Difference?
AllOver Media
by AllOver Media
7M ago
In marketing, as in much of language, synonyms can be overused to the point of words losing all meaning. And in a buzzword-heavy industry like marketing, this risks confusing two similar, but inherently unique strategies. A solid example of this effect is how our industry has come to use “geotargeting” and “geofencing” interchangeably. But the two concepts, while conceptually similar, do feature a number of nuances that separate them. In this article, we’ll help you understand the similarities and differences between geofencing and geotargeting. This will include pros and cons for geo fencing ..read more
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Youth Sports Advertising: Concepts and Strategies to Consider
AllOver Media
by AllOver Media
7M ago
Imagine a little league baseball game. Or a peewee football team’s last game of the season. It can be any youth sports league’s event, for that matter. Now imagine the countless people who attend these events. Sure, there are lots of young athletes and sports team coaches who are focused on the game. But for every participant, consider the adults on the sidelines. Youth sports events are a fantastic opportunity for advertisers. From captive audiences to recurring event schedules, consider the possibilities. There are countless reasons why advertising at a youth sporting event is worth its wei ..read more
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The Best Events to Use a Digital Mobile Billboard
AllOver Media
by AllOver Media
8M ago
There are thousands of reasons why billboard advertising hasn’t faded over the years. While digital advertising rakes in large sums for the likes of Google and Facebook, engagement results are mixed. Outdoor advertising, on the other hand, is as strong as it ever was. This is thanks to numerous pros that only it can claim: “Captive” audiences Long campaign runs with little competition Fewer distractions from your content No ability to “ad block” Modern digital solutions for content rotation Gone are the days of a fraying canvas billboard beside the American highways. Here to stay are digita ..read more
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5 Tips on How to Make a Good Ad
AllOver Media
by AllOver Media
9M ago
Advertising is the keystone to any good sales cycle. After all, if your target market isn’t aware of your product or service, does it matter at all that you offer it in the first place? One of the primary drivers for sales is an advertising campaign to build consumer awareness. But what distinguishes a good ad from a bad one? And what should your company aim for when considering how to create a good ad? In this article, we’ll explore the elements of how to make a good ad. We will also note some examples of effective ads so your company can learn how to make your advertisement stand out agains ..read more
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