When building your advertising campaign, it pays to be different.  While traditional billboards make an impact, truly engaging OOH ads are a thing of beauty. They inspire prospective customers to act. They inspire sharing via word-of-mouth or by a quick upload to social media. They are, in a word, memorable.  But there are countless OOH advertising types to consider when building your campaign. To be sure, not every OOH ad’s appropriate for every business. But when doing your research, it’s key to understand all the options on the table. Then, and only then, can you and your team de ..read more

According to data from NACS, nearly 40 million Americans fill up their vehicles at gas stations each day. 44% of those gas station customers have shopping on the brain, stepping inside convenience stores to make a purchase. While they pump their gas, these consumers become a captive audience. They are ready to receive engaging brand messaging that informs their decision-making.  That’s why gas station advertising has become one of the top marketing mediums in America. Pump ads put messaging directly in a customer’s line of sight. A single customer might interact with a gas pump ad and ad ..read more

We’ve all seen myriad ad spaces that, for lack of a better term, seem phoned in. A phone number, a smiling person, and maybe an obvious tagline come together to form something truly generic. Blah.  But what if out-of-home advertising could be more? There are countless ways to rise above the competition and deliver a memorable outdoor advertising campaign to market. Above all else, OOH media must be clever, memorable, and results-driven.  Here are just a few of the most eye-catching and unique out-of-home advertising examples to grace our eyeballs this past year.  The Best OOH A ..read more

There’s no doubt mobile billboard ads like the ones found on truck advertising are effective. And that’s especially true when you compare them to static advertising billboards. Consider this: 97% of people can recall content seen on a mobile billboard. But not all mobile billboards or truckside billboards are created equal. Just like with traditional marketing, mobile billboards are most effective when deployed strategically. Marketing strategy doesn’t discriminate, it would seem. With that in mind, let’s explore ways you can promote your business on a mobile advertising truck smartly. These ..read more

Digital in-hand advertising is all the range. But with costly pay-per-click (PPC) structures and greedy digital companies, they’re not always worth their set-up time.  There is simply something to be said for good old-fashioned indoor advertisements. These advertising strategies have been around for a long time, and with good reason. They are cost-effective, immediately editable, and can drive high engagement.  If you have a product or service that deserves attention, indoor advertising is a great way of attracting it. According to the Indoor Billboard Advertising Bureau, indoor adv ..read more

Out-of-home advertising spending has grown year-over-year since 2020. It’s only likely to grow from there, seeing an estimated $38.41B in spending in 2023 alone. There is no doubt that out-of-home advertising is here to stay.  For such a tried and true marketing strategy, many marketers are left wondering: what is the future of out of home advertising? There is no one right or wrong answer, but dozens of possibilities exist. Let’s explore a few of them together!  Augmented Reality Traditional out-of-home advertising has relied on passive awareness for its campaign content. Think bil ..read more

There is no better means of capturing a markets attention than bringing an ad straight to your customers.  One of the emergent ways savvy advertisers are bringing their campaigns to market is with mobile advertising billboards. With mobile billboards, advertising can see 45% higher engagement than static advertising, according to APN.  But how does a mobile billboard advertising differ from a traditional campaign? And why should your business consider using this novel approach? Let’s talk through why mobile billboards should be a priority for your next media plan.  1. Increased ..read more

There’s an old adage: quality over quantity. Every business certainly wants more customers, an increase in sales, and more products or services shipped. But there is, more than ever, something to be said for driving a more certain outcome with your marketing efforts. As many marketers know, the more qualified a customer, the more likely a sale will occur. One of the more surefire ways of ensuring better marketing outcomes is by employing location-based advertising. This concept is interchangeably called “place-based advertising” or “geo location based advertising.” And it should be a cornerst ..read more

In marketing, as in much of language, synonyms can be overused to the point of words losing all meaning. And in a buzzword-heavy industry like marketing, this risks confusing two similar, but inherently unique strategies. A solid example of this effect is how our industry has come to use “geotargeting” and “geofencing” interchangeably. But the two concepts, while conceptually similar, do feature a number of nuances that separate them. In this article, we’ll help you understand the similarities and differences between geofencing and geotargeting. This will include pros and cons for geo fencing ..read more

Imagine a little league baseball game. Or a peewee football team’s last game of the season. It can be any youth sports league’s event, for that matter. Now imagine the countless people who attend these events. Sure, there are lots of young athletes and sports team coaches who are focused on the game. But for every participant, consider the adults on the sidelines. Youth sports events are a fantastic opportunity for advertisers. From captive audiences to recurring event schedules, consider the possibilities. There are countless reasons why advertising at a youth sporting event is worth its wei ..read more