On today's episode of the podcast, Mike Alexander, CEO of Borboleta Beauty, joins me to talk about getting into retail. Retail is one of those things that a lot of brands really want to get into, but they don't really understand what it takes. Mike is an expert when it comes to retail, so stay tuned! Connect with Mike: LinkedIn ..read more

On today’s episode of the podcast, Matt Putra joins me. Matt is the founder of EightX, which is a fractional CMO firm for e-commerce brands. Matt and I talk about managing cash flow for your business and what it takes to achieve profitability.  Connect with Matt: EightX LinkedIn ..read more

On today's episode of the podcast, Alex back, founder of couch.com, joins Tanner to talk about affiliate marketing. We believe affiliate marketing is going to be one of your most important channels in 2024. Alex knows a lot about affiliate, so stay tuned to learn how you can use it to grow your brand. Connect with Alex: Couch.com alex@couch.com ..read more

On today's episode of the podcast, Ian Sells, the co-founder of Join Brands, joins me. We talk about influencer marketing and how you, as a brand, can really scale your UGC creation using their platform. UGC is really important if you're looking to scale, and it's becoming more and more important every day. Connect with Ian: Join Brands LinkedIn ..read more

On today's episode of the podcast, Brian Holiday, owner of South Ninth Marketing, joins me to talk about e-commerce KPIs and which KPIs your brand should be focusing on, especially going into 2024. We talk about acquisition KPIs, retention KPIs, contribution margin, and much more.  ..read more

On today's episode of the podcast, Gary Garofalo, co-founder of Loud Crowd, joins me to talk about influencer marketing. There are lots of tools out there for affiliate marketing, but the one we cover today will help scale your brand like no other. I really enjoyed my conversation with Gary, and he gives a lot of great advice in this episode.  Connect with Gary: Loud Crowd LinkedIn ..read more

I know a lot of brands are really struggling with copyright infringement, trademark infringement, and whether or not you should get a patent or trademark. Steve and I talk all about how you, as a brand, can protect yourself from anyone out there that rips off your products, and how you can be proactive in preventing it from happening in the first place. Connect with Steven: sweigler@emergecounsel.com https://emergecounsel.com LinkedIn ..read more

Brenton and Tanner discuss AI’s strengths, limitations, and it’s role in e-commerce growth. Brenton Thomas is a seasoned digital marketer and founder of Twibi in Portland, Oregon. He is a featured speaker at conferences like BrightonSEO, with a track record of $20M+ revenue generation ..read more

On todays’ episode, Megan Lazaro from SplitBase joins me to give everyone the rundown of how CRO actually works, how to best approach it, and how much traffic you actually need in order to run successful testing. We had a really great conversation so tune in to learn about how you can increase the conversion rate of your store. Connect with Megan: - SplitBase - LinkedIn Tools: - https://cxl.com/ab-test-calculator/ - https://www.hotjar.com/ - https://clarity.microsoft.com/ - https://mouseflow.com/ - https://heatmap.com/ - https://www.omniconvert.com/ - https://www.convert.com/ - https://vwo.c ..read more

This week on the show, Sam Brand from Six Lava joins me to talk about branding. Most of you probably have a good idea of what goes into building a strong brand, but in this interview we get really deep into the weeds of what separates a good brand from a bad one as well as how to find the perfect alignment between your brand and customers. Connect with Sam: SixLAVA sam@sixlava.com ..read more