If you’re reading this, I don’t particularly have to convince you of the importance of search engines. You know this. Your paychecks are the manifestation of research and analysis. We as humans want answers. With schools, libraries, and sources of record all closed or operating by appointment only, we’re doing the best we can: we’re […] The post Digital and Disinformation appeared first on Jamie Indigo, Technical SEO Consultant ..read more

This post original appear on Search Engine Journal in March 2020 https://www.searchenginejournal.com/shadow-dom/353644/ Technical SEO can be a bit scary. It’s got fangs. To defeat technical SEO monsters, you’ve got to venture into the caves and castles of codebases – sometimes only with a wooden stake in hand. For this adventure, I’ve recruited SEO savvy developer […] The post What We Do in the Shadow DOM appeared first on Jamie Indigo, Technical SEO Consultant ..read more

This article was originally published on Search Engine Journal in December 2019. https://www.searchenginejournal.com/rendering-seo-introduction/330399/ Let’s start this out with a bang. Googlebot isn’t what you think. SEO professionals refer to Googlebot with a strange form of reverence reserved in prior generations for all-knowing deities and unseen powers. It’s dramatic, gives flair to a story, but oversimplifies […] The post The SEO’s Introduction to Rendering appeared first on Jamie Indigo, Technical SEO Consultant ..read more

Chrome Developer Summit is a fantastic event and the only thing that could make it better is joining Google’s own Martin Splitt to talk JavaScript and SEO. Behind the Scenes So, what’s it like to collaborate with Googlers? It’s pretty amazing– but not for the reasons you’d likely expect. We recorded in Mountain View, but […] The post Teaming up with Google to bust SEO myths about JavaScript appeared first on Jamie Indigo, Technical SEO Consultant ..read more

This article was originally published on Search Engine Journal in August 2019. https://www.searchenginejournal.com/what-is-ethical-seo/318483/ Disclaimers from the edge of the ethical rabbit hole This article: Isn’t meant to shame any persons related to the content within. Doesn’t have the answers. Any of them. What’s 7+4? Armadillo. Is politically aware but efforts to remain non-partisan. Is from […] The post What Is Ethical SEO? appeared first on Jamie Indigo, Technical SEO Consultant ..read more

This article was originally published on Search Engine Journal in March 2019. https://www.searchenginejournal.com/a-technical-seo-guide-to-lighthouse-performance-metrics/292703/ Performance is money. We’ve all had it drilled into our heads: 7s page load means 26 percent session loss. We’re learning more about the real-life human impact of our heft pages. ($0.11 to load a single page? What’s going on there, Canada!) […] The post SEO’s Guide to Lighthouse Performance Metrics appeared first on Jamie Indigo, Technical SEO Consultant ..read more

BrightonSEO is without a doubt one of my favorite conferences. I was absolutely thrilled when ringmaster Kelvin Newman agreed to have me back this year. Then the audience completely blew me away by voting for my panel, Advanced SEO, to take the main stage. If you couldn’t make it in person, the Authoritas team live-streamed […] The post How Googlebot Renders – BrightonSEO 2019 appeared first on Jamie Indigo, Technical SEO Consultant ..read more

This article was originally published on Search Engine Journal in May 2019. It was written in response to a much older article on the publication entitled “Angular is killing your SEO”.(The editors changed the title for publication. It was probably the smart thing to do.) https://www.searchenginejournal.com/angular-seo-guide/303849/ Hi there. Technical SEO here. I started working with […] The post SEO Guide to Angular: Calm the F*ck Down appeared first on Jamie Indigo, Technical SEO Consultant ..read more

This article originally appeared on V9 Digital. https://www.v9digital.com/insights/what-does-a-good-ecommerce-category-page-look-like/ The Why of Categories Every good webpage has a purpose.  It lets the user *do* something.   Before we can make a great ecommerce category page, we need know why we make them.  They exist on all ecommerce sites, but for what purpose?   Their ultimate goal is […] The post Crafting Effective Category Pages appeared first on Jamie Indigo, Technical SEO Consultant ..read more