Marketing is one of the skills you don't realise you need when you start your business, so once you have nailed what you're selling (and if you're not quite there yet with your offer, go back and check out episode 72 with our amazing Hils Crisp) dive into this episode... ...where Katie Spreadbury, our Ideal Client Attraction Expert here at Altitude, and I chat about how important it is to know who your offer is for - and then market it in the right way. We chat about niching, the all-or-nothing feeling of going all in on business and what happens when you DON'T get the messaging right. Because ..read more

Many business owners struggle to get social media working for them. The focus is too often on just the content, but there might be something you're missing that will make things a lot easier and allow you to get a more consistent and predictable lead flow to sales. In this week's podcast episode, I cover… - the potential social media marketing has right now for business - the difference between the marketing element and the social media element - and how to balance the two - the 5 different content types you should be posting - and how to pull it all together to make social media marketing wor ..read more

So many women in business struggle to show up with confidence and authenticity online. So today on our Business Backstage Series, I've asked another of my Supporting Coaches on my Immersive Coaching Experience Altitude to join me to chat about why we suffer and what we can do about it. Cat Googe is an Empowerment Coach and Joy Queen. She can often be found sharing Laughter Yoga on festival stages, online, in schools and in front of large audiences, so is perfect for today's topic of showing up authentically and with confidence.  In this episode, we chat about... why female entrepreneurs ..read more

Today on the Business Backstage Series - where I chat 'behind the scenes' with our amazing Altitude Business Growth Experts - I welcome Dr. Jemma, an Empowerment Coach and Mentor and we chat about how you can create a business that feels good and works for you and your buyers. On this week's episode, we cover... ✅ What is Empowerment and why do so many women in business struggle to feel empowered when running their own business. ✅ What difference it makes if you run your business from an empowered energy. Including a boost in confidence, how you present yourself and ultimately what results you ..read more

One of the things in business that is the most crucial, but people often find the hardest, is designing in consistency and predictability - both in terms of workload and income. In this episode, I cover why it seems so hard to build this into your business and the three things that will help you achieve it, including... ✅ Streamlining what you deliver to make sure you have an offer that sells - that also gives maximum value but is not linked to your time. ✅ Designing the right sales and marketing strategy for you so you can build consistency into your lead generation process and turn your warm ..read more

If your business isn't working for you - and you're not loving it the way you thought you would - chances are there's one thing you haven't considered that might make a whole load of difference... ...and that is whether you're actually selling the right thing? Today on the Business Backstage series - where I chat 'behind the scenes' to our amazing Altitude Business Growth Experts - I welcome Hils Crisp, The Business Alchemiste to chat about that very topic. First, we chat about why you might not be getting the results you want from your business and help uncover if it might be the way your off ..read more

There are 3 core things you need to focus on when you're growing a business and today's episode takes you through the 3 pillars and a simple activity to do to help re-set your focus - ready for a New Year, or whenever you need a reboot. The first core pillar is all about your mindset and your core self-belief - and how much you believe your goals will happen.  The second is simplicity - and how so many people grow an overcomplicated business and what you can do about it. If you think of your business as a jigsaw puzzle - you get to choose how many pieces you create and how they fit toget ..read more

So many people over-complicate the sales process, so today we have our own Altitude Sales and Confidence Coach, Lisa Yelland to chat with me about making Sales Simple! We chat about... ✅ Making sure you're selling the right thing - does what you sell help you reach your business goals? How do you make sure what you sell adds up to what you want to earn AND is your best offer that works for you. Then is your offer the BEST offer for your client / customer, or just the one you think they might buy? ✅ Sales Mindset & Techniques - Covering the sales mindset around you, your offer and your clie ..read more

Figuring out the right price for whatever it is you offer can be a minefield. Pricing is as much about your confidence and mindset as it is about what you're actually selling and this is why so many women in business struggle to find the right price. In this episode, I explain my way to find the right price for you. Many people try to figure out their price by estimating how long they will spend on an activity, or how much profit they might make from a sale, then times this number by an hourly rate. The problem with this is there is no high level vision of the business you want to grow and the ..read more

Welcome to the NEW Business Backstage series on the Mindset and Method podcast!  So many conversations happen behind the scenes my Immersive Coaching Experience, Altitude, as my team of business growth experts and I chat about all things mindset, business simplicity and sales, we knew we just had to record them so you could listen in. No-where else can you take such a detailed peek behind the curtains of a business growth experience than right here on ‘Business Backstage’... In this episode, we have a special guest, Emma Jenkings, who is a workplace mediator and assertiveness coach ..read more