When I first set out to host the Optimisey SEO events, in my head there were speakers I had in mind that I was like: “Wow… imagine if I could get them to come and speak one day!?” Aleyda Solis was one of those speakers. Honestly, I never thought it would happen. Aleyda Solis? Come and speak at my little event? Ha-ha-ha! Good one. Will never happen. Luckily for me (and for those who attended the talk; and how you if you watch the video and read on) Aleyda likes to ‘collect’ new places around the world by visiting them to speak. And she’d never visited lovely Cambridge before. Aleyda’s ..read more

I recently crossed the landmark of having accumulated 10,000 followers on Twitter. My favourite football team is Colchester United (no, that’s OK, most people haven’t heard of them) but the maximum capacity of our stadium is 10,000. Yes, yes, lots of jokes about it rarely being full… but it kinda blew my mind a bit to think that I could fill it with folks that follow me on Twitter, or at least… half fill it (with a few bots and eggs) but still… It got me thinking: Why are they following me? There are loads of better people to follow than me. So, humble brag aside I thought I should help you fi ..read more

Mark Pirrie and Jess Hawkins are the husband and wife team that run local marketing and video production agency, Breadcrumb. If that name seems familiar it’s because they’re also long-time sponsors and supporters of the Optimisey events. So when I was planning a session on video content, video SEO and YouTube SEO they immediately came to mind. They took a bit of persuading to take the stage themselves (they’re far more comfortable behind the camera, in the edit suite and planning marvellous marketing campaigns, than talking to rooms full of people!) but they finally agreed. The result was this ..read more

Luke Carthy knows so much about selling stuff online what he doesn’t know probably isn’t worth knowing. As well as being a top notch SEO consultant, Luke also runs his own businesses which sell products online, so he walks the walk as well as talks the talk. And if you’re thinking “My website doesn’t sell stuff directly, this won’t be relevant to me.” and skip over it, don’t. We all sell stuff. Whether that’s products, appointments, subscriptions, bookings, leads, downloads… whatever it is, you ‘sell’ it. You’ll learn a lot listening to Luke. I know I did. Get the good stuff first Wa ..read more