At this year’s Sustainable Fashion Forum, we aren’t just talking about the change we want to see; we’re actively fostering it by moving beyond conversation to drive collaborative innovation — challenging the conventional and inspiring the industry to push the boundaries of what's possible. In an SFF first, we're thrilled to reveal our collaboration with Debrand, a pioneer in next-life logistics, and Eastman, a leader in global textile recycling, for the circular lanyard initiative at SFF24 in Austin, Texas. Designed and produced with the future in mind, Debrand is providing SFF with ..read more

The countdown to SFF24 is on! Standing at the forefront of thought leadership, the Sustainable Fashion Forum is a one-of-a-kind conference that bridges the gap between traditional industry silos to encourage grey-area thinking and collaborative, action-oriented approaches to fashion’s most pressing problems and untapped opportunities. More than just an event, the SFF conference is a catalyst for change, uniting a global community of stakeholders to share nuanced insights and perspectives not found anywhere else. More than just a conference, SFF24 is a pioneering, immersive experience that cha ..read more

For Vogue Business, SFF founder Brittany Sierra highlighted a significant challenge in the fashion industry's journey towards sustainability. She questioned the real incentives for brands to advance in sustainability when they do not face substantial pressure from customers' buying decisions. Sierra pointed out that customers might criticize brands on social media or participate in boycotts, yet many companies at the center of such controversies continue to see growth in their profits. Her main argument is that despite facing allegations and scandals, these companies still manage to attract c ..read more

Photo: Getty Images Signature | S. Greg Panosian Unlock Unparalleled Convenience and Networking at SFF24: Book Your Stay at Hotel Van Zandt! Between global conferences and vibrant festivals, Austin is the place to be in the spring. Amidst this bustling backdrop, we understand that finding the perfect accommodation for SFF24 can be overwhelming. This is where our partnership with Hotel Van Zandt comes into play. We're excited to collaborate with Hotel Van Zandt, offering our attendees exclusive access to the lowest contracted rates during SFF24, from April 17-19. As the official venue for the ..read more

GenZ has never known a world without fast fashion. Coined in 1989 by the New York Times, the term ‘fast fashion’ was first used about Zara boasting that it only took them 15 days to ideate a new design and get it into its stores.  By the late 1990s and early 2000s, fast fashion took off in the US, with retailers like Zara, H&M, Topshop, and Forever21 dominating the market. By the mid-2000s, shoppers were addicted to the cheap prices and ability to dress stylishly at a fraction of the previous cost. By the end of the 2010s, fast fashion evolved to ultra-fast fashion, which turned so ..read more

For WWD, SFF founder Brittany Sierra discussed our 204K + Instagram community, signature memes, and early beginnings. Read the more here. —  SFF in the News ..read more

The 6th annual Sustainable Fashion Forum returns in-person April 22-23, 2022 with live streaming to the global SFF audience. Partner with SFF and connect your brand with an audience of incredibly engaged conscious fashion consumers and sustainability advocates. At SFF, we do things differently. Our ability to cultivate an engaged community and ignite conversations that drive action both on and offline is what sets us apart. Likewise, our sponsorships and brand collaborations are so much more than sponsored blog posts and social media shout-outs. We take great pride in ensuring that our r ..read more

Calling all conscious fashion thought-leaders, change-makers, industry professionals, entrepreneurs, advocates, and enthusiasts — it’s time to take action! Join us from April 20-24 for SFF Online, an exclusive digital experience. Each year, we look forward to hosting hundreds of like-minded industry-leaders and conscious fashion advocates IRL to share ideas, find practical solutions, and discuss the future of sustainable fashion. For years we've discussed the challenges and opportunities facing sustainable fashion now; we take action! From innovative and engaging confe ..read more

Landmark Event Moves Beyond Portland for the First Time, Uniting the Industry with a Pioneering Sustainability Conference Portland, December 4, 2023 —The Sustainable Fashion Forum (SFF) is excited to announce its 2024 conference, a pioneering and transformative event that unites industry leaders, innovators, and advocates to explore and shape the future of sustainability in fashion. A landmark event in sustainable fashion and conscious consumerism, the Sustainable Fashion Forum conference is crucial in shaping the dialogue and practices around sustainable fashion. Themed “The Next Chapter,” t ..read more

As climate change becomes increasingly evident, there's a growing demand for companies and brands to take responsibility for their environmental and social impact. In response, the fashion industry has taken steps towards sustainability by developing innovative next-gen materials, embracing promising new technologies, and setting ambitious goals to address fashion's most pressing problems at the intersection of sustainability, business, and ethics. However, as fashion attempts to lessen its impact, it typically does so in silos. Rather than working together towards collective action, there's ..read more