In the freelance world, having a game-changing strategy of niching down can greatly impact business growth. Niching down involves narrowing your focus within your business to serve a specific market segment or target audience. In this week’s episode, we discuss how this approach is not only crucial for ad managers but for all freelance professionals in the competitive market. Niching down allows you to provide exceptional value to a specific niche, enabling you to charge higher rates, attract clients more easily, and streamline your systems. This focus aligns with the 3 pillars of success – co ..read more

In a world where hustle and the pursuit of "more, more, more" are glorified, it’s important to take an alternative perspective. While I am proud to have gone from earning $30,000 to hitting $250,000 in my first full year as a freelancer, it didn’t come without mistakes along the way. The valuable lessons I learned were not just about what I did, but also about what I intentionally did not do. Here, we’ll cover the five things I didn't do that contributed to my success, and provide actionable steps for hitting revenue goals as a freelancer.  Topics Covered In This Episode: Key focus area ..read more

Are you ready to elevate your ad campaigns from ordinary to extraordinary? Today, we're about to unveil the secrets to crafting the ultimate creative cocktail that will shake up your approach to advertising. Topics Covered In This Episode:  The episode focuses on crafting the perfect "creative cocktail" for ad campaigns to drive results and lower costs. Emphasizes the significance of incorporating different types of ad creatives such as static images, carousels, and reels for maximum impact. Considers the need to adapt creatives based on the specific campaign and target audience. Recomm ..read more

Are you constantly on the hunt for the perfect project management software? You’re definitely not alone. Having a good project management tool is necessary for staying organized, ensuring all tasks are completed on time, and maintaining productivity. But with so many options available, the search for the perfect platform can be overwhelming. (Trust me.) And things can become even more overwhelming when your project management system just isn’t working for you anymore. Because if you don’t love your project management system, it’s going to be way harder for you to show up and actually use it. I ..read more

Let’s talk about the importance of embracing gratitude and finding joy in your freelance journey, learning to pause and reflect on the aspects of your business that truly promote happiness and fulfillment. Here, we'll dive deeper into the six aspects of the business that I’m obsessing about, along with tips and insights for cultivating a love affair with your own business. Topics Covered In This Episode: 1. Brandi encourages reflecting on what brings joy and fulfillment in your business 2. She shares 6 aspects of her business that she is currently obsessed with 3. The aspects she loves include ..read more

As an ad manager or freelancer, feeling overwhelmed by the constant demands of managing ad campaigns, sending invoices, and keeping up with client communication is way more common than you think.  In this episode of the Serve Scale Soar® podcast, we dive into the essential processes that can transform your business, making it more efficient and effective. From client onboarding to professional development and learning schedules, these 5 essential processes will empower you to work smarter, not harder (KISS), and reclaim your time.. Topics Covered In This Episode: 1. Having processes in p ..read more

In the digital marketing world, the use of video content has become increasingly vital for businesses looking to engage their audience and capture their attention. With the rise of short, snappy, and engaging content, such as Reels, the game for ad managers and agencies is continually evolving.  In this week’s episode of the Serve Scale® podcast, we'll explore the importance of Reel ads, how to involve clients in the creative process and strategies for creating effective Reel ads with or without client involvement. Topics Covered In This Episode: 1. Reels are a powerful tool for advertis ..read more

In this episode of the Serve Scale Soar® podcast, host Brandi offers valuable insights for freelance ad managers and ad agencies struggling to decide between serving brick-and-mortar businesses or online entrepreneurs. Brandi shares her expertise in managing client expectations, setting boundaries, and the pros and cons of working with different types of businesses. She also discusses her journey of specializing in serving online course creators and emphasizes the benefits of specialization for business growth. Tune in and decide which type of business is best for you to serve. Will it be loca ..read more

 In this episode of the Serve Scale Soar® podcast, host Brandi Mowles discusses how to price your services as a Meta Ad Manager.  She emphasizes the importance of setting the right prices for ad management to ensure profitability and business growth. Brandi highlights the pitfalls of budget pricing and advises against the "don't pay me until I get results" pricing method. Instead, she presents three effective pricing strategies tailored for ad managers: flat rate fee retainer, package pricing tiered approach, and percentage of ad spend. Let's dive into the practical insights provided ..read more

In this episode of the ServeScale Soar podcast, host Brandi Mowles discusses the significance of utilizing billboard ads as a key component of a successful ad strategy. Referred to as the "number 1 ad you should be running for every client no matter what industry, niche, or budget," Brandi emphasizes the effectiveness of billboard ads in building brand awareness, fostering audience engagement, and lowering ad costs. Let's dive into the practical insights provided in this episode and explore how incorporating billboard ads can benefit your client's marketing strategy. Topics Covered In This Ep ..read more