Creating Powerful Affiliate Partnerships With Amber Spears
Scale Up Your Business Podcast
by Nick Bradley
2d ago
Nick is joined by Amber Spears, to talk about affiliate marketing, emphasising the importance of diversifying customer acquisition channels and highlight the value of incorporating affiliate marketing into a business strategy.  KEY TAKEAWAYS Affiliate Marketing Basics: It's vital to recognise the different types of affiliates such as traditional affiliates, influencers, and ambassadors. Value of Diversification: Diversifying customer acquisition channels is emphasised as a key strategy for business growth and resilience. The importance of having multiple channels, including affiliate mark ..read more
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Finding Your Focus In The C-Suite With Trey Taylor
Scale Up Your Business Podcast
by Nick Bradley
2w ago
Nick interviews Trey Taylor, author of the book "A CEO Only Does Three Things: Finding Your Focus in the C-Suite." Trey shares his personal journey of unexpectedly taking over his family's multi-generational financial business and the challenges he faced in learning the role of a CEO. He emphasises the importance of culture, people, and numbers in the CEO's job and how these three areas are interconnected. Trey discusses the significance of articulating and ritualising company values, sharing stories that exemplify those values, and creating a strong culture. He also highlights the role of the ..read more
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Navigating Complexity In The World Of Dealmaking With JB Brown
Scale Up Your Business Podcast
by Nick Bradley
1M ago
Nick is joined by JB Brown, an experienced entrepreneur and mergers and acquisitions advisor. They delve into the topic of partnerships within businesses and the challenges that can arise, particularly when preparing for an exit. They discuss the importance of understanding each partner's goals and motivations, as well as the need for a solid partnership agreement from the start. JB shares personal experiences and insights, highlighting the significance of clear communication and trust in maintaining successful partnerships. They also touch on the role of private equity in resolving conflicts ..read more
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How To Build Your Empire With Adam Coffey
Scale Up Your Business Podcast
by Nick Bradley
1M ago
Nick welcomes back Adam Coffey, a renowned expert in scaling, growing value, and exiting companies, to share his insights from his latest book, "Empire Builder: The Road to a Billion," where he discusses the challenges faced by entrepreneurs and offers strategies for success. Adam discusses the importance of understanding unit-level economics, focusing on needs-based businesses with recurring revenue streams, and diversifying assets through strategic partnerships and exits. Adam also delves into the mindset shift required to scale from a control-focused founder to a visionary leader.  KEY ..read more
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Bulletproof Business Plan
Scale Up Your Business Podcast
by Nick Bradley
2M ago
Nick shares his insights and strategies for goal-setting and business planning, focussing on the importance of clarity, simplicity, and execution in achieving business success. Nick takes you through a step-by-step process, starting with creating a vivid vision for the business and setting goals aligned with that vision. He then breaks down the goals into operational drivers and strategic initiatives, and further refines them into projects and actionable tasks.  KEY TAKEAWAYS Setting clear goals and creating a strategic plan is crucial for business success. The one-page business plan fra ..read more
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How Private Equity Finds & Hires The Best Talent With Rob Huxtable
Scale Up Your Business Podcast
by Nick Bradley
2M ago
Nick is joined by Rob Huxtable, a partner at executive search firm Falcon, to discuss what it takes to thrive as a C-suite leader in a private equity-backed company. Rob shares his expertise on the characteristics and skills necessary for success in this environment, delving into the importance of self-esteem, execution at velocity, hands-on involvement, effective communication, and influence without authority. They also explore the need for alignment with the specific governance model of a private equity firm. KEY TAKEAWAYS Self-esteem and vulnerability are crucial traits for success in a pr ..read more
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Using Data & AI To Scale Your Marketing With Joe Stolte
Scale Up Your Business Podcast
by Nick Bradley
3M ago
Nick is in conversation with Joe Stolte, an entrepreneur with an impressive track record of successful exits, to discuss the power of AI in business and its rapid growth and impact across the world. Joe shares his experience in using AI to drive successful marketing campaigns, particularly through email newsletters. He emphasises the importance of understanding the customer and delivering valuable content that resonates with their needs and interests. Joe also introduces his company, daily.ai, which leverages AI to curate high-quality content from thought leaders and experts, providing busines ..read more
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Learning To Love Midlife With Chip Conley
Scale Up Your Business Podcast
by Nick Bradley
3M ago
Nick welcomes Chip Conley, a renowned speaker and author, about the concept of midlife wisdom and the transformative power of embracing new opportunities. Chip shares his personal journey of transitioning from a successful CEO to becoming a modern elder and mentor at Airbnb. He discusses the societal stigma around aging and how reframing our mindset can lead to a more fulfilling and purposeful life. Chip also highlights the importance of cultivating wisdom, navigating midlife transitions, and embodying a regenerative lifestyle. The episode offers valuable insights and practical advice for anyo ..read more
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The Psychology Of Great Leadership With Jeremy Snape
Scale Up Your Business Podcast
by Nick Bradley
4M ago
Nick welcomes Jeremy Snape, a former cricket player for England and now a sports psychologist and leadership consultant. They delve into the parallels between sports and business leadership, focusing on mindset and the importance of a winning mindset. Jeremy shares personal stories from his cricket career, including moments of despair and triumph, and discusses the power of staying present and in control of one's thinking. He also highlights the need for preparation, scenario planning, and the ability to block out pressure.  KEY TAKEAWAYS We need to focus on the present moment, control o ..read more
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Buying Companies, Growing Value & Achieving A High Value Exit With Walker Deibel & Ryan Tansom
Scale Up Your Business Podcast
by Nick Bradley
5M ago
Nick is joined this time by Ryan Tansom and Walker Deibel, for a lively discussion about the complexities and misconceptions surrounding buying and selling businesses. They address the rise of misleading marketing tactics that promise easy success in the world of acquisitions, highlighting the importance of understanding the true value of a company and the practical steps needed to achieve a successful transaction. They also explore the different perspectives of acquisition entrepreneurs and independent sponsors, shedding light on the scaling gap that often exists after a deal is closed. With ..read more
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