The Content You’re Looking For Now Lives On The Code3 Blog Marketplace Strategy (MPS) has officially become the commerce division of Code3 and we invite you to follow along with us on the Code3 blog. That’s where you can find us going forward! We will be sharing the same content you’re used to finding here and more. Thank you to everyone that has been a loyal reader. We appreciate you and look forward to seeing you over at our new home. More About Us We are a performance-driven digital marketing agency operating at the intersection of media, creative, and commerce. We exist to accelerate ..read more

This post was originally posted at code3.com. It goes without saying, Amazon is the top e-commerce platform in the country. With more than 197 million people around the world shopping on Amazon each month, it’s no surprise that selling on Amazon is a top priority for retailers. With this in mind, selling on the platform doesn’t come without its challenges. In this blog post, we dive into customer loyalty on Amazon and why brands don’t have to sacrifice this element of strategy for an impressively large audience.  Building customer loyalty on Amazon has always been a challenge. There are t ..read more

As the world weathered the struggle and uncertainty of the COVID-19 pandemic, we regularly reported on the trends and trials experienced by our clients and partners in the e-commerce industry. So much has changed since those early days of the virus, including the availability of a vaccine in the United States. Although Marketwatch reported a drop in Amazon stock in the second quarter of 2021 as the nation returned to traditional retail stores, many of the effects of the pandemic are here to stay. As we continue to move past the onset of the pandemic, we reflect on the lessons we’ve learned an ..read more

With Amazon’s Manage Your Experiments feature, eligible sellers can run A/B tests on product titles to determine which performs best. When it comes to running A/B title tests, crafting an effective strategy is imperative to make conclusions and optimize additional ASINs. Continue reading for insight into why A/B title testing is an effective tactic and how to drive the best results.  Why Does It Matter? A/B title testing allows our teams to create unique strategies for our clients in their respective categories. And performing these tests makes it easier to analyze the collected data, le ..read more

©airdone via Canva.com Launching a new product on Amazon can elevate your brand’s presence beyond your expectations. Careful preparation will ensure the process goes smoothly to support your company’s reputation, attract new customers, and increase growth potential. Keep these five key considerations in mind as you strategize in advance of an Amazon product launch. Secure trademark protection If you’re just getting started on Amazon and not adding to an existing catalog, consider this valuable reminder. To uphold the respectability of your brand and protect your product investment, you need tr ..read more

This blog was originally posted via AMA NEO Last year was undoubtedly a whirlwind for brands and advertisers throughout the industry. Whether they sell via traditional retail, online, or both, 2020 was challenging. And so far, 2021 has been a beacon of light and opportunity for a rebound. Even those with proven success on Amazon felt the effects of the pandemic. Some saw drastic decreases in demand while others couldn’t keep up with increased demand and strained supply chains. Overall, eMarketer reported a sales decrease of 10% for traditional retail in 2020. Subsequently, US e-comme ..read more

Inventory Restrictions Beginning in May of this year, many of our clients began to notice severe and sudden inventory restrictions. We’ve noticed this has been a widespread issue among all product categories and more of a concern for clients selling via FBA. There have been no signs of a resolution and frustrations are mounting. Here we share our insight into the latest round of inventory restrictions on Amazon. Some Back Story and Speculation As we mentioned, there’s no end date to these aggressive restrictions. When reaching out to Amazon Support, responses have been vague and eerily reminis ..read more

Instant gratification continues to be a top priority for online shoppers. Today’s consumer craves convenience—one of the many reasons Amazon is the world’s largest online retailer. Though, we see this in many aspects of daily life, from streaming movies to ordering food and goods online to pick-up in person. Now that this has become an expectation of today’s customers, especially post-pandemic, brands need to offer an overwhelmingly positive customer experience that attracts, converts, and retains customers wherever they sell their products. The Primary Challenge Creating a positive customer ..read more

Social and Amazon We could talk endlessly about the connection between social and Amazon, especially in today’s landscape. But, for a long time, brands considered selling on Amazon and social media marketing as separate endeavors. Now, these industries have evolved and become intertwined. As a result, many brands embrace online marketplaces outside of Amazon. And, they’ve fully delved into advertising on and leveraging popular social platforms. With this, savvy brands are taking advantage of all channels to create an omnichannel experience for today’s shoppers. However, it’s not always a simpl ..read more

Retail Readiness Retail readiness could be considered a buzzword as it caught on like wildfire over the last several years. For our clients, it has become much more than that as they lean into marketplace expansion. When navigating platforms beyond Amazon, ensuring products are retail ready should be a primary focus. After all, it can make or break a brand’s potential and ability to scale. We support our clients through this as retail readiness can look different across the main online marketplaces. Here we share an overview of the concept, why it matters, and insight into how to succeed. Remi ..read more