You’ve heard it before and I’ll say it again… Using a strategy at the right time is critical to explosive growth. But it’s not the ONLY thing. It also has to be the RIGHT strategy for your business (which is based on several important factors). So in today’s livestream, I’m sharing my time-tested process for uncovering the root of any business problem and how I identify the right growth strategy to solve it. It’s going to be another juicy episode. The post The ONE thing to do right now appeared first on Strategic Profits ..read more

You’re not alone… Facebook advertising performance is down across the board. And thousands of frustrated media buyers are perplexed about how to make their targeting effective again. As a result, people are throwing in the towel and leaving the platform in droves. Before you do the same, I may have an easier solution. Because in today’s livestream, I’ll be talking about the biggest changes to media buying in 2021 and what you should do to crush it in 2022. You won’t want to miss this one. The post Ad performance down? appeared first on Strategic Profits ..read more

It’s hard enough to run a business… Let alone with ADD thrown into the mix. When you constantly feel like everything is urgent and that all tasks have the same level of importance, how do you prioritize? And that’s exactly what people have been asking me for years. But even if you’re not like me and you don’t have to work harder to overcome this extra layer of complexity, the basic tips can help anyone to focus better, get more organized, and improve their time management. So in today’s livestream, I’ll share with you how I deal with ADD and how it actually helps me, sometimes, to become a bet ..read more

It’s become a cliche… “Just take massive action, brah!” I hear it all the time from gurus on social media. And they’re not wrong. But what’s often overlooked is that there’s 2 types of “action.” CONSUMPTION. And… PRODUCTION. Consumption includes things like reading, watching, listening. While production is stuff like planning, writing, editing, recording, publishing, designing, building, teaching, creating. Now, there’s nothing inherently wrong with consuming. It’s a necessary ingredient to success. And if you’re consuming good stuff — both mentally and physically — then it’s going to amplify ..read more

I’ve recently identified the worst app for marketers. Can you guess what it is? I’ll give you 3 hints… HINT #1: It’s used by roughly 25.8% of internet users. HINT #2: You can download it on your computer, your phone, or simply as an extension in your web browser. HINT #3: It’s recommended by the world’s staunchest data-privacy experts. Got it yet? Here’s the answer: I’m talking about ad blockers! But no, it’s not for the reason you’d expect… Sure, these apps are causing countless websites to hemorrhage their precious ad revenue (that’s the obvious answer). But the real reason ad blockers are t ..read more

Whenever I see this mistake, I can’t help but cringe. And unfortunately, it happens… ALL. THE. TIME. I can’t be too upset though. I’ve made the same mistake myself. And as a result, it cost me months of wasted time, effort, and thousands upon thousands of dollars. But if you’re reading this email, it might not be too late for you. Particularly if you’re launching a new business and plan on selling courses, services, or coaching. In other words… You want to brand yourself as an expert and profit from your knowledge and/or skills. Does that sound like you? If so, then I believe it’s critical tha ..read more

I have to warn you: A bad “funk” can be catastrophic to your productivity. And if left unchecked, it can last for days… weeks… heck, even MONTHS. Motivation disappears. Good habits get ignored. And poor decisions become easier to make, like binging Netflix, eating junk food, skipping workouts, etc. You might not even want to get out of bed in the morning. …Which is why on the surface, “funks” like these often look like depression, just minus the melancholy. But there’s hope. Because over my career I’ve gone through funks countless times. And while I’ve yet to master the art of avoiding them al ..read more

A white, middle-aged man speeds through the desert in a Winnebago while wearing nothing but his underwear and a gas mask. Bullet holes cover the door and three men lay unconscious (or possibly dead) inside. The driver’s mask fogs up, causing him to veer off the road and crash in a ditch. Then he takes a camcorder from the RV and records a message to his wife and son, telling them that he loves them and assuring them that the crimes he committed were done with the best intentions. Finally, he puts down the camera… walks to the road… pulls a gun from the waistband of his tighty whities… then poi ..read more

Happy (belated) Thanksgiving! In my house this past week, Turkeys (plural) were smoked and stuffed. Rivers of gravy flowed down mountains of potato casserole. And pumpkin pies were devoured. It was epic. And during the festivities, I found myself overwhelmed with gratitude. It filled me with joy to celebrate this iconic American holiday by sharing four different feasts—on Saturday, Thursday, Friday, and Saturday (again)—with friends, family, and even a few strangers. There was just one problem… The experience was a painful reminder of the conflict most entrepreneurs face during times like thes ..read more

Every one likes to get value for free. (That’s why “lead magnets” are so effective at attracting prospects.) The problem is, most people have the wrong idea about how to use free content to grow their business. Trust me, I practically invented it. So instead of hosting my typical livestream today, I’m going to celebrate Thanksgiving with my family and share with you a video I made last year revealing my top strategies of how to create free content that delivers sales. Maybe stream it while you eat turkey? Click here to watch it. To higher profits, Rich Schefren The post How to create free ..read more