Magic School Bus to Head of Strategy
Life Science Marketing Radio
by Chris Conner
2y ago
  Lily Elsner is Head of Strategy at Arctoris, a startup working on small molecule drug development. In the previous episode, we talked about that role as well as some of her other current or recent activities that inform her work. Because we had a long (and very fun) conversation, I have split it into two segments. In this segment, Lily shares her path all the way from high school through college, an internship at Health and Human Services, a position at a law firm…. all the way to landing at Arctoris. This conversation demonstrates the value of a liberal arts education and openness to ..read more
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Lily Elsner: SAMPS's Young Person of the Year
Life Science Marketing Radio
by Chris Conner
2y ago
  Lily Elsner is the Head of Strategy at Arctoris, a startup working on small molecule drug development. I interviewed her as the winner of SAMPS’s Young Person of the Year back in December. After reviewing the transcript, it was easy to see why she is so suited for this job and won the award in what I am told was a very competitive field of nominees. She’s been strategizing since high school. We had a long conversation, the first half of which recounted her journey from high school to college and a number of internships before landing her current job. That will be a bonus episode publis ..read more
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Getting the Most Out of In-Person Events
Life Science Marketing Radio
by Chris Conner
2y ago
  I am hopeful that we will be getting back to normal soon. That means more in-person events. Bonni Scepkowski, Founder at Stellar Meetings and Events, has some thoughts about how to make the most of your time together whether with your team or your customers. Why have a meeting at all? The most essential reason is to build relationships. We know now that a lot can be done online. But there is magic in getting folks together and getting to know each other, sharing stories and hanging out after a session. How do we ensure that happens? Put some thought into the agenda. If information can ..read more
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Personal Branding for Scientists
Life Science Marketing Radio
by Chris Conner
2y ago
  Does a scientist (or any of us) need a personal brand? I know from LinkedIn, this can be a (mildly) controversial topic. We’re not talking about becoming a celebrity. Think of it as cultivating your reputation and making it easier for people who need your expertise to find it. Jennifer Andrews is the founder of Fresh Leaf Marketing in Ontario, Canada. She explained why a personal brand can benefit not only you but also your company. Spoiler: your company shouldn’t discourage it. People with a strong personal brand have a consistent presence and become known for one thing. Wouldn’t you ..read more
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Providing Physicians with Resources for Patient Support
Life Science Marketing Radio
by Chris Conner
2y ago
  This episode is about what you might call customer service for physicians but the concept seems applicable to life science more broadly in terms of helping customers access timely information. Sandy Donaldson describes Impiricus, a platform for doctors to access resources e.g. samples or prior authorization, to support their patients via simple text request. Impiricus have developed a two-sided marketplace to connect doctors and pharma companies. The platform features a concierge service which removes much of the friction of having to look for resources in a fragmented marketplace onli ..read more
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What's Happening in African Biotech?
Life Science Marketing Radio
by Chris Conner
2y ago
  This episode is a little different. Adrienne Leussa invited me to be the first guest on her podcast, Africa Biotech Conversations, which I was happy to do. We traded questions back and forth about our audiences our goals and our experiences in our life science communities. Her vision is to create connections within the African biotech community. I was curious about the challenges they face. Spoiler: funding and investment. But there is also a huge opportunity. The population is very diverse. Among other things. there is a project underway to sequence three million African genomes. Make ..read more
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Impact Opportunities for Digital Marketers in Healthcare
Life Science Marketing Radio
by Chris Conner
2y ago
  Chris Cullman described for me the challenges of marketing to physicians and the opportunities he sees for getting and holding their attention. While the context for this conversation was for marketing pharma brands to doctors, it is completely applicable for marketing to scientists. Both audiences have the expectations that any of us have as consumers. The lines between the world of work and everything else are gone. We want the information or support anytime, anywhere and if your brand can’t provide that experience, someone else will. What are you doing to match the highest expectati ..read more
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How to Sell an Idea Internally: Corporate Communications
Life Science Marketing Radio
by Chris Conner
2y ago
  How do you get buy-in on a big idea like Diversity, Equity and Inclusion (DE&!) in a global company with nearly 60,000 employees? Renee Connolly, Chief DE&I Officer at Merck KGAa Darmstadt Germany, joined me to talk about corporate communications in this context because the company believes it pays dividends for their business. We covered a lot of ground. You’ve probably heard this before: Content is King. For any topic, you have to understand that a message that resonates will be more adopted more easily. That starts with a lot of listening on everyone’s part. Just having conv ..read more
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AI for Digital Marketing in Healthcare
Life Science Marketing Radio
by Chris Conner
2y ago
  When a physician is deciding which therapy to prescribe for a cancer patient, there is a window of 6-12 days while waiting for test results. Ideally, if your company has an appropriate drug, this is the time you’d like to get in front of that doctor with the right message through the right channel. Hemal Somaiya, Global Brand Lead for Oncology at Merck KGAa, Darmstadt, Germany joined me to talk about how that can happen using data and AI. She described a process that will send emails with different subject lines if the first is unopened. The AI component chooses subject lines and conte ..read more
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Disease State Education: Content Marketing Pre-Launch
Life Science Marketing Radio
by Chris Conner
2y ago
  I’m not sure how it started, but Frank Dolan and I were having a conversation and I became curious about disease state education . Who would attend and why? What are the benefits for a company about to launch a new product? And what might this look like in a virtual world? This podcast conversation was in the context of biopharma but it is relevant for all of life sciences. Disease state education is content marketing plain and simple. Before a brand (new drug) is approved you can’t talk about it or make any claims. That doesn’t stop you from growing an audience to build trust and cred ..read more
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