There’s lots to know when it comes to Google Ads – from the basics right through to advanced settings, tools, features, and optimizing your campaigns. Even for the power-user it can become confusing!  I’m here to help you understand the most important terminology you’ll find inside Google Ads. This is your , your go-to guide for all things CPC, PPC and all the important elements you’ll find in your account ..read more

Are you auditing Google Analytics? Do you need a list of all the Google Analytics accounts and properties? We’ve created a tool using Google Sheets and the Google Analytics Management API that lets you quickly get a list of all your Google Analytics accounts and properties ..read more

Ecommerce tracking is a crucial aspect of understanding the performance of your online store. It allows you to track important metrics such as revenue, conversion rate, and more. However, depending on your ecommerce platform, website template, and current Google Analytics implementation, setting up ecommerce tracking can be a bit tricky, and sometimes things may not work as expected. In this blog post, we will go over some common issues that you may encounter when setting up ecommerce tracking in GA4 (Google Analytics 4) and Google Tag Manager and provide some steps to troubleshoot them ..read more

When you install Google Analytics on your website, you will automatically collect a number of events into your reports. You can think of these built-in events as the foundations of your reports – they’re used to send critical details to your reports, including when somebody visits your website for the first time, when their session starts, and the pages they view. They’re also used to calculate how long people spend on your website and view your content ..read more

When you first start using Google Ads, it can be quite daunting. It can take time to get used to the interface, there are so many options and features, and then there is the unfamiliar terminology. As you begin managing campaigns, it’s essential to understand what you’re looking at in your account, so today, we’re going to cover some of the most important Google Ads terminology ..read more

Do you want to track the loading time of pages in GA4 (Google Analytics 4)? If you’ve been using Universal Analytics, the previous version of Google Analytics, then you might also be wondering where the ‘Site Speed’ reports have gone in GA4 ..read more

Google Tag Manager includes a number of built-in variables you can use to identify the pages people are viewing on your website. These page-based variables can be especially helpful when configuring triggers to fire your tags. Here’s a cheat sheet for the page path, page URL, and page hostname variables in GTM ..read more

You can automatically track when people scroll pages on your website using the Enhanced Measurement feature in Google Analytics. Scroll tracking is enabled by default when you create a GA4 property ..read more

Conversion tracking lets you see the total number of times important actions have taken place on your website. In most cases, conversions are tied to driving dollar value for a business, but they aren’t limited to monetary objectives. You can use conversions to measure and report on any action you consider important ..read more

Google Analytics provides a range of valuable reports that provide insights about your website, your digital marketing, and your audience. But to take advantage of Google Analytics, you need to begin by adding the tracking code to your website. Let’s look at the most common ways you can add Google Analytics to your website ..read more