The business world has seen the future, and that future is product led. It’s no surprise, then, that product managers are increasingly taking on responsibilities and initiatives outside their traditional purview, including leading digital transformation initiatives for their companies.  “More and more, product managers are becoming the driving force for how organizations think about the... Read more » The post How Product Managers are Taking their Businesses to the Next Level appeared first on ProductCraft by Pendo ..read more

You might well think that at this point in his career, Ring founder and chief inventor Jamie Siminoff would be content to rest on his laurels. And you’d be wrong. Siminoff’s story is now well known. While working on inventions in his garage in 2011, he came up with the idea for a doorbell that... Read more » The post Ring shows why putting mission at the center of your product matters appeared first on ProductCraft by Pendo ..read more

People, processes, technologies. These three words might be familiar to you. They originate from Harold Leavitt’s 1964 paper, “Applied Organization Change in Industry.” In it, he proposes a four-part diamond model for creating change in an organization: Structure: How a group of people is organized Tasks: What a group of people do People: Who the... Read more » The post Product Operations and the 3-Legged Stool Analogy appeared first on ProductCraft by Pendo ..read more

Whether attempting to increase market share, improve profitability, or add more employees, every business is trying to grow. Doing so means navigating ever-changing, complex challenges and finding innovative paths to move forward during that business growth process. So, what does that mean for product operations teams? Product operations (or product ops for short) has emerged... Read more » The post Why You Need a Product Operations Team at Every Stage of Business Growth appeared first on ProductCraft by Pendo ..read more

How is tech-enabled service different from software as a service (SaaS)? While recently planning a family trip to Disney, I realized the full experience was actually a combination of interactions with technology (e.g., rides) and service providers (e.g., characters, ticket collectors).  Ultimately, it’s the interplay and continuity of the technology and human service providers that... Read more » The post Maximizing Customer Value in the Context of Tech-enabled Service appeared first on ProductCraft by Pendo ..read more

If you ask anyone on my team what I say to them every single quarter, they’ll likely say, “For us to get better, we have to continue to reflect.” They’ll also likely add that the two hour long retro I throw onto our (already packed) calendars at the end of each quarter makes them both... Read more » The post Why Product Operations is the Next Iteration in Product Management appeared first on ProductCraft by Pendo ..read more

In my last article on ProductCraft, I wrote about the myth of the superhero product manager, and how to recognize when you’re overextending yourself or at risk of becoming burnt out. Guarding against encountering those red flags takes vigilance, but it’s important to become just as dogged about making sure you’re cultivating the qualities that... Read more » The post 3 Indispensable Qualities of a Good Product Manager appeared first on ProductCraft by Pendo ..read more

The role of product management in tech is an often coveted job position. It’s  a unique opportunity to be at an exciting intersection of so many functions in a company and to shape the organization’s future vision.  Product managers are required to be multifaceted individuals. We can dive deep into the technical details of a... Read more » The post The myth of the ‘superhero’ product manager appeared first on ProductCraft by Pendo ..read more

Every year, Pendo and Product Collective set out to obtain a better understanding of the discipline of product management, and publish the findings in their annual State of Product Leadership report. For the third year, they’ve broken out the data from European product managers to offer a version of the report specific to product pros... Read more » The post 3 Ways European PMs Differ from Each Other and their Global Peers appeared first on ProductCraft by Pendo ..read more

When people see my background as a teacher, they often ask how I ended up becoming a product manager at a technology company. Usually, they’re looking for advice on how they can break into a career in product management themselves.  I don’t blame them for wondering! After all, we’ve been told for years that in... Read more » The post You don’t need a technical background to be a PM. I’m proof. appeared first on ProductCraft by Pendo ..read more