In this day of global access to products, it is increasingly important to understand your consumers. We understand that mistakes are going to happen, but it is what the company does with the mistakes that is essential. Through social media and reviews, we are given a voice to reach hundreds of potential consumers like us and tell them how great or awful customer service is with the company. If something goes wrong, admit the error, apologize and then make it right. If the issue is posted on social media, acknowledge the complaint, resolve the issue and move on, don’t dodge the problem and defi ..read more

Are you looking to standout in LinkedIn to gain that competitive edge? Join Keith and Suzanne as they discuss the features and functions of LinkedIn and how they help members be noticed and more importantly, be remembered online. We discuss keywords, profiles, images, Boolean searches and much more ..read more

Have you ever wondered how web developers and merchandisers always seem to get it right when it comes to the target market? How do they always know what will, and more importantly, what won't work from a design and layout perspective. Join Keith as he welcomes guest host Suzanne Kerst to the podcast to talk about a revolutionary concept in marketing - eye tracking.  Suzanne and Keith explore the technology, its uses, and how the hardware works. Note: The term "gaze" is frequently used in this episode. It is defined as the length of time a viewer spends looking at an object intently.  ..read more

Much like digital technology being here to stay, there is another influence that has come and is transforming businesses around the world. The role of artificial intelligence has impacted organizations looking for cost reductions in operations, client satisfaction and developing new revenue opportunities is some amazing ways. In essence AI draws on data collected at every level of business and helps computer systems and disciplines in a company learn from behaviour and predictive analytics. Basically, AI takes the guess work out of the tough business decisions and creates opportunities never b ..read more

Not to sound like your grandparents talking about a foreign world so far in the past that you can’t possibly fathom, but ten years s ago the world was a different place. I know what you are thinking, heck one year ago the world was a different place, but what I am talking about  is commerce and how we advertised. You see, companies used to rely heavily on advertising in newspapers, magazines and above the line advertising to. Help with sales and brand awareness and publishers, well they relied on companies to buy the advertising.   With the influx of technology today, business has ha ..read more

There is so much confusion with respect to the difference between organic and paid search strategies. Understanding the terms and when to employ the different strategies will help companies be seen online and more importantly, be remember online.  ..read more

One of the most difficult tasks in today's business worl is understanding how to set goals for projects. Afterall, what doesn't get measured, doesn't get managed. Keith explains what a smart goal is and how it is applied in every day language that will help the marketing professional who has either never used SMART goals before or is an expert looking for a refresher ..read more

Come along with Keith as he explains the difference between digital transformation and digitalization. The world is changing and knowing the difference will help increase profits and customer retention ..read more

In this episode, Keith discusses what microtargeting is and how it impacts the user. The examples used include the 2016 US federal election. Join Keith in delving deep into the area of microtargeting of socilal media users ..read more