CRM entries, prospects research, meeting preparations, follow-up emails, and other similar, boring tasks are, unfortunately, a necessary part of a seller’s job. A study by Xant found that sales reps only spend 35% of their time on selling-related activities. Yet, no seller ever enjoys performing manual and repetitive tasks. But what if they didn’t need The post How to automate manual sales tasks appeared first on Prezentor ..read more

Introducing Prezentor Insights Ever wondered how your company’s sales materials are used? Or who are the top-active sellers in your team? And what content gets viewed and shared the most, or generates the most engagement? You can now find the answers to these and other questions in the newly released insights section of Prezentor’s web The post Prezentor Insights: analyze content performance and activity data appeared first on Prezentor ..read more

Most likely, you have been using PowerPoint decks for your sales meetings up to now – and now you might be wondering if an interactive sales presentation will bring a noticeable improvement. In this article we will walk you through the key differences between PowerPoint presentations and Prezentor Engage – our interactive presentations. The comparison The post Prezentor vs. PowerPoint appeared first on Prezentor ..read more

What is sales coaching? The subject of sales coaching is often a controversial one. A quick internet search will be enough to give you many, often contrasting definitions, and among all the different terminology – sales training, sales coaching, sales mentoring, etc. – it is easy to get confused. In this article, we will shed The post 8 Tips to deliver personalized sales coaching appeared first on Prezentor ..read more

How to personalize the buyer experience effectively? That today’s buyers are more demanding than ever is old news by now. According to Salesforce, as much as 80% of customers now considers the experience a company provides to be as important as its products and services. Most companies are already exploiting behavioral data to fulfil consumers’ The post 5 Tips to personalize the buyer experience effectively. appeared first on Prezentor ..read more

If you are considering taking actions to accelerate sales, content might not be the first thought that pops into your mind. Yet, a solid sales enablement content strategy can boost the productivity and efficiency of your marketing and sales teams and speed up your company’s growth. This article gives you 5 simple steps to plan The post How to create a sales enablement content strategy that accelerates sales appeared first on Prezentor ..read more

Being a salesperson nowadays is tougher than ever: B2B buying committees continue to grow, buyers don’t want to talk to sellers and prefer researching on their own, or when they do talk to sellers, they expect them to be thoroughly prepared and offer personalized experiences. To put some of these hurdles in numbers, Gartner found The post Customer dialogue best practices: excel at sales conversations in 7 steps. appeared first on Prezentor ..read more

Everyone knows sellers need good sales collaterals to engage buyers, help them overcome their objections, and help them choose the best solution for their problem. But content doesn’t just need to be “good”, it should also be quick and easy to find, trackable, and aligned with the company’s brand image. A good content management solution [...] The post 7 Benefits of sales content management appeared first on Prezentor ..read more

Wouldn’t it be great to have a crystal ball that lets you predict which of your leads you are more likely to win over with a sales pitch? That’s – more or less – what buyer intent does, except it doesn’t do it by magic but through insights and analytics. In this article, we will [...] The post How to use Buyer Intent Data in Sales and Marketing to generate revenue appeared first on Prezentor ..read more

Consistency is key to brand control but it is not easy to maintain across all channels, especially if there is poor communication within your organization. In this article, we will explain how sales enablement can help you gain brand control by aligning your organization's functions. Why is brand control important? A brand is much more [...] The post How Sales Enablement Can Help You Gain Brand Control appeared first on Prezentor ..read more