In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 8 Failproof Tips to Start a Conversation with Anyone (and Make a Great Impression) BY Lydia Fenet Not that you will die if you don’t network, but if you don’t make networking a regular part of every day, your business surely will. Read on for 8 insightful tips. How Generative AI Empowers Creatives to Bring Their Ideas to L ..read more

By Michelle Voznyuk, Marketing Specialist at Heinz Marketing As a B2B SaaS marketer, creating effective messaging is key to driving success for your business. It can be challenging to craft messaging that resonates with your target audience, but with the right approach, you can create messaging that converts leads into customers. Here are some tips for creating effective messaging for the SaaS Industry. 1.Understand your target audience The first step in creating effective messaging is to understand your audience. Who are they? What are their pain points? What are their goals? What motivates t ..read more

By Maria Geokezas, Chief Operating Officer at Heinz Marketing When pay-per-click advertising entered the scene 20 years ago, it was akin to the wild west. No one knew exactly what they were doing and marketers took a trial-and-error approach to learning. Digital privacy and compliance was not a concern for B2B buyers who handed out their data with little understanding of how it was used or shared. But those days are long gone. Now, buyers, marketers, and regulators know better. We understand that while third-party data allows superior campaign targeting, it can get out of control if not m ..read more

By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning.  The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of p ..read more

By Sarah Threet, Marketing Consultant at Heinz Marketing Why I’m Trying to Become a Podcast Listener  While I have worked in marketing for the better part of a decade, I don’t have much experience with podcasts, professionally or personally. Listening to something in audio format (that isn’t music) can be difficult for me; I prefer visuals and subtitles (even though I’m a hearing person) and have a challenging time staying “tuned in” to what is being said either on the radio, in an audiobook, or in a podcast.   However, I am trying to practice more mindfulness, get back into cre ..read more

By Cameron Katoozi, Marketing Consultant at Heinz Marketing The marketplace is flooded with tools to assist in omnichannel digital marketing. The majority of these apps offer such similar features, that it can be overwhelming to determine which tools are best for your use case. While browsing the sea of options, there was one that caught my eye – Skai. Skai is an innovative, cloud-based, business intelligence platform that empowers users to make data-driven decisions for their marketing campaigns with ease. It’s an all-in-one platform that helps you connect with your customers across all chann ..read more

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. Employees Need Gratitude ByJuliane Waack According to studies, showing gratitude strengthens relationships, lifts the mood, and increases motivation. So why do so many companies fail to be grateful when it comes to their employees? How Your Revenue Team Can Avoid These 5 Missteps in 2023 and Beyond By Caroline Forsey Help ..read more

By Tom Swanson, Engagement Manager at Heinz Marketing Most change efforts fail to achieve established goals. This makes sense to me.  Changing is difficult enough to do on your own (like my diet for reference, I really love ice cream).  Now try change in a massive organization with cross-functional teams (and all the other business buzzwords).  How do you “harness synergy” when you are coordinating a new process or implementing a new tool? It is a question with no easy answer. There are books and blogs, videos and classes, all geared towards being better at making change.  ..read more

By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning.  The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of p ..read more

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. How to Write a Case Study (That Actually Closes Deals) by Ryan Law Five advanced ways to improve the persuasiveness of your next customer case study and an acid test to see if you’ve done it. What is Data Enrichment? Everything You Need to Know By Doug Bonderud Learn the basics of data enrichment and explore its key b ..read more