Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know. The Pros and Cons of BDRs in B2B Sales and Marketing By Nick Kane A BDR’s effectiveness hinges on various factors. And they may not be right for all organizations. Here, explore the role of BDRs, the pros and cons, and best practices to utilize them effectively 14 Content Challenges Marketers Are Facing (And How To Overcome Them) By Forbes Communicat ..read more

By Maria Geokezas, Chief Operating Officer at Heinz Marketing We all know getting new customers through the door is important. But what we sometimes forget is getting them in the door is only the beginning. The true magic lies in keeping those customers. That’s where a shift in the way we see marketing can make a difference. By shifting marketing’s focus from attracting new faces to nurturing the relationships businesses already have, marketing teams can unlock new ways to improve customer retention. Here, we look at how marketing can play a larger role in customer retention through advan ..read more

By Tom Swanson, Engagement Manager at Heinz Marketing Last time we found out that ChatGPT struggles to make a visualized workflow. Today we are digging into whether or not ChatGPT can optimize a workflow based on qualitative data.  Enjoy the video below! Initial Findings: ChatGPT can create workflows from scratch but results may be suboptimal. Existing workflows ranged from acceptable to chaotic; aim is to optimize. Challenges in Workflow Optimization: Workflow simplicity is key, but bespoke workflows tailored to teams are essential. Qualitative issues arise (e.g., MLT strategy, produc ..read more

By Sarah Threet, Marketing Consultant at Heinz Marketing In my previous blog, I shared how I wanted to begin to demystify AI for myself by looking into how it can be used for predictive analytics. I learned the high-level information given to me in laymen’s terms and felt convinced that perhaps some of these platforms were so user friendly that just about anyone with a sense of data could use them. I proceeded to test that assumption in a free trial with DataRobot (no affiliation with this blog – my research suggested that their platform was user friendly for novices). I am a little bummed to ..read more

By Brenna Lofquist, Senior Marketing Consultant / Client Services Operations at Heinz Marketing In my post last month, Can AI streamline accountability structures?, I went through an exercise where I provided ChatGPT information to see if it could create a RACI. If you didn’t read the post, the short answer is yes, however it was incomplete. I wasn’t satisfied and knew I could get more out of ChatGPT so here we are: Can AI streamline accountability structures? Part 2. This time I provided ChatGPT a brief description of responsibilities for each role to see if it could provide a more complete R ..read more

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know. 7 Winning Strategies to Shorten Your B2B Sales Cycle By Reena Aggarwal From identifying potential leads to successfully sealing the deal, Reena guides you through winning tactics to make your sales cycle less complex. There is No Such Thing as Pure B2B Marketing By presciant B2B marketing needs to be rethought, reinvented, and repositioned. Here are ..read more

By Sheena McKinney, Business Operations & Marketing Assistant at Heinz Marketing Have you ever wondered what sets successful B2B sales and marketing professionals apart? What strategies do they use to craft compelling product positioning and sales pitches that resonate with customers and win deals? We were incredibly lucky to have global leader on positioning, April Dunford, join us to share her invaluable insights on mastering product positioning and crafting standout sales pitches. Here’s a sneak peek into some of the burning questions that were addressed during this transformative Heinz ..read more

Every Saturday morning we share some of our favorite B2B sales & marketing posts from around the web from the last week (so it’s fresh!). We’ll miss a ton of great stuff, so if you found something you think is worth sharing please let us know. 6 Overlooked Truths For B2B Marketing Success By Jeff Sexton On the one hand, B2B advertising is largely ignored in marketing circles. On the other hand, the idea that marketing fundamentals differ between B2B and B2C is largely a myth. Since both statements are true, how do you bridge the gap? You execute strategically sound marketing tailored for s ..read more

By Matt Heinz, President of Heinz Marketing If you’re not already subscribed to Sales Pipeline Radio or listening live Thursdays at 11:30 am PT on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning.  The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales and marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. This week’s show is entitled, “What’s Old is New: Timeless Sales Fundamentals at Work in 2024“ and ..read more

By Brittany Lieu, Marketing Consultant at Heinz Marketing If you feel like ChatGPT is spitting out subpar results, I hate to say it, but you’re using AI the lazy way.  “I joke that AI stands for average information” – Andy Crestodina, CMO at Orbit Media Studios This was my key takeaway from our latest webinar “Using AI for Content Creation: From Research to Writing and Beyond” with leading content expert, Andy himself.  If you didn’t get a chance to tune into this masterclass on AI, here is a breakdown of the best “need to know” sound bites that will completely change how you creat ..read more