Backlinks are one of the most important ranking factors for search engines. Essentially, backlinks are inbound links to your website from other external sites. The more relevant, high-quality backlinks you have, the higher your site might rank in search results. This article provides valuable information and strategies for real estate agents and brokers to build and optimize backlinks in 2024. Why Backlinks Are Crucial for Real Estate Websites Credibility and Authority Backlinks from authoritative industry sites and influencers establish credibility and authority for real estate websites. The ..read more

You have a real estate website and get some traffic from search engines. Everything is fine but you don’t know how your users behave on your website, so you configured Google Analytics and collected some useful information. After a while, you might want more, more information, more events, more conversations, etc. But how would you get that? That’s where GTM or Google Tag Manager comes into play, a very advanced tool by Google to set up custom events and organize the data. Let’s talk about this tool, I bet 90% of real estate professionals don’t know about it. If you want to surpass them, conti ..read more

OG tags – what they are? why they matter for real estate SEO? and how real estate agents can use them to drive more traffic to their sites? Let’s talk about it. With the right OG tags implemented, real estate websites can stand out in search engine results pages and social media shares. I’ll share tips on crafting compelling OG tag meta descriptions, titles, and images based on my own experience after working on so many types of real estate websites. Whether you’re an experienced agent or just starting out, you’ll learn actionable strategies to improve your website’s OG tags and make your onli ..read more

You’re a real estate agent trying to rank your website and listings higher in search results. But all this SEO stuff – title tags, meta descriptions, blah blah – makes your eyes glaze over. What the heck is a canonical tag anyway? You’ve heard it’s important for SEO but don’t know what it means or how to use it. Don’t worry, I’ve got you covered. In this article, I’ll explain a canonical tag in simple terms. Read on to boost your SEO knowledge and skills when it comes to this critical but confusing concept – the canonical tag. What Is a Canonical Tag? A canonical tag is an HTML tag you add to ..read more

You’ve got the business cards printed, the listings loaded, and the open house signs ready to go. But there’s still one thing missing – your real estate slogan. A good slogan is crucial for branding yourself and standing out. Whether it’s on your yard signs, website, or TV ads, you need something catchy that captures who you are. In this article, we’ll explore slogan ideas to inspire you. From clever to classic, bold to understated, we’ve got creative taglines to represent your brand. As a real estate agent, your slogan is often the first impression potential clients get. So make it count. Kee ..read more

As a real estate professional, staying on top of your website traffic and performance metrics is essential in today’s digital environment. Keyword tracking provides invaluable insights into how potential clients discover and interact with your site. This guide will walk you through best practices for implementing keyword tracking. Let’s start quickly, first of all, Keyword tracking refers to monitoring the position and performance of important search terms on your real estate website. Why Keyword Tracking Matters For any real estate website, keyword tracking is essential to: Optimize search e ..read more

Mobile optimization is no longer a nice-to-have feature for real estate professionals—it’s a must-have. With more and more people accessing the internet on their smartphones and tablets, having a mobile-friendly website is essential for reaching and engaging with potential clients. But what exactly does mobile optimization entail, and why is it so important for real estate professionals? in this article, we will break down the essential elements that make a website user-friendly on mobile devices. Key elements of a mobile-friendly real estate website Creating a mobile-friendly real estate webs ..read more

Welcome to the world of real estate website URLs – it’s a bit like a digital maze where every slash and dot has a role to play. But don’t worry, we’re here to be your friendly guides through this online journey. Imagine us as your digital map, helping you navigate the twists and turns of web addresses. Together, we’ll make understanding real estate website URLs as easy as a walk in the park. So, let’s embark on this adventure with a simple and smile-inducing guide to tackle those sometimes-tricky website addresses! Why a Well-Structured URL is Important for RE Websites? Having a well-structure ..read more

The City of Lights recently played host to a groundbreaking event that is making waves in the global real estate community. Organized by the Real Estate Standards Organization (RESO), the European Association of Real Estate Professions (CEPI) and Realtyna, the International MLS Forum held in Paris on December 1st and 2nd brought together industry leaders, professionals, and speakers from 35+ countries to promote data standards and solutions for the next generation of real estate.  Under the skillful moderation of Joe Schneider, the forum featured 37 distinguished speakers, transforming it ..read more

Is your real estate website not ranking as well as you’d like on Google? It could be due to some common errors in your Google Search Console. As you know, SEO is an on going process, so if you want to keep your pages up in search results, you must constantly update your website and monitor it to fix issues. One of the greatest tools for monitoring your performance and also fixing your issue is Google Search Console, This tool is owned by Google so it’s really crucial to use. One of the greatest tools for monitoring your performance and also fixing your issue is Google Search Console. This tool ..read more