Having your own website is a must for today’s professionals no matter what industry you work in. As a real estate agent or broker, this is even more important as it is a key way to differentiate yourself from the competition, generate quality leads, increase your lead conversion, and much more. However, many people shy away from having their own website because they worry they will have to be very technically savvy in order to make one and it will take a lot of time to upkeep. Fortunately, there are website platforms like Wix and Squarespace that make creating and maintaining your websit ..read more

Marketing your real estate business can take a lot of time—especially tasks that might seem repetitive or menial. Thanks to technology, it just got a whole lot easier. You don’t have to repeat basic marketing tasks daily anymore but can leverage your time by automating your real estate business marketing. This will free you up to focus on some of your bigger real estate goals and make better use of your limited time. Read the tips below to learn how to automate real estate marketing tactics and get ahead of your competition. 6 ways to automate real estate marketing From social media strategy ..read more

In real estate, when it comes to building your business, converting leads is the name of the game. One of the top ways of convincing those potential clients that you’re the right agent for them is by creating a pristine listing presentation. A listing presentation is essentially an interview to represent a potential seller in a real estate transaction. Here are some of the top ways to bolster your listing presentation: Valuable Stats via GIPHY Home sellers will want to know your qualifications right away. Be prepared to list all of your certifications and designations at the start of a l ..read more

Creating a real estate website can be challenging, especially if you’re skilled at selling homes but not as great at internet marketing. As a real estate professional, your job requires you to wear many hats — and sometimes one of those can be a web designer. There are so many challenges to creating a website that converts clients — there’s the design to think of, SEO best practices, and, nowadays, how the site will look on mobile. Developing a plan of attack can be overwhelming. We’ve put together a list of nine ways you can make sure your website will be optimized to convert clients. Key el ..read more

As any real estate agent knows, finding quality leads and generating new business starts with cultivating pre-existing relationships. But, if you don’t already have a large referral base or if you are new to the area, generating new leads can be difficult. While novice agents tend to focus more on open houses and cold-calling or spend copious amounts of money on print advertising, successful agents are able to cultivate referrals by working side-by-side with neighbors and collaborators. They engage in volunteer opportunities and local networking events, which tends to incr ..read more

Photography has never been more important to the real estate industry than it is today. According to a survey conducted by the National Association of REALTORS®, homebuyers rated photos as the feature they use most when searching for a home online. Web listings or advertisements with bad photos, or no photos at all, can cause potential buyers to overlook a property from the start. So how can your clients make a good impression with their real estate photos? Read on for strategies to use before, during and after your clients photograph their home.  1. Invest in a high-quality camera. Thou ..read more

If you’re marketing your real estate business on social media then you know how important hashtags are, especially when marketing to millennials. By adding hashtags to your post you’re automatically filing it under certain categories so that when users search a specific hashtag your content will appear. The problem with hashtags? They change a lot. Some hashtags can get popular overnight, with many people talking about a certain topic, before going cold. There’s no way to predict with 100 percent certainty what hashtags you’ll need for real estate but there are some formulas that generally wo ..read more

In today’s tech-savvy real estate world, a solid digital marketing strategy and a well-honed social media presence can make all the difference. Together, they can increase your brand awareness and, most importantly, deliver more qualified leads. In fact, according to a survey from the National Association of Realtors, real estate agents rank social media at the top of their lead generation tools, with 52 percent saying it’s the technology that’s given them the highest quality leads in the last year. Digital ads, email marketing tools, blogs, websites, and CRMs also made the list of tech ..read more

Social media marketing for real estate has become a bonafide way to market your business and build your personal brand. Want to know why? Your biggest market at this moment (and likely for years to come) are Millennials. And Millennials love their social media. This isn’t about falling in line with some hot trend or fad either. It’s not a gimmick. Social media is one of your best options for reaching the people most likely to need your services. It’s time to take it seriously. In a recent webinar “Gaming the System: Your Guide to Social Media for Real Estate,” Alex Camelio, an expert on end-t ..read more

When the seller’s market is this hot, is it still necessary to renovate a seller’s home before it hits the market? It’s no secret that most of today’s buyers want a turnkey property they can move right into, but with buyer demand skyrocketing without the inventory to meet the demand, many buyers are ready to take any suitable home they can win a bid on. But just because the ball is already in the seller’s court, so to speak, is it enough to justify skipping renovation altogether? In a recent Wall Street Journal article, real estate agents around the country weighed in on when and when not to ..read more