Design brings your message and mission to life. And with Canva for Nonprofits, creating visuals that captivate your audience is much easier. Canva creates a templated approach to tackle marketing and communications as a group effort or a dedicated team member leading the charge. Whether you’re a regular Canva user or haven’t tried it yet, these eight simple design ideas will help you share your visual story and attract more donors to your cause. The Power of Visual Designs for Your Nonprofit Modern marketing is often visual, as platforms like TikTok, Snapchat, and YouTube set new exp ..read more

Gratitude is a powerful feeling that can increase donor acquisition and retention, especially when it comes to year-end fundraising. Why America Gives 2022 found that a top benefit of donating is when loyal donors feel gratitude for the work a nonprofit is doing. Loyal donors are 1.5X as likely to donate because they feel admiration or gratitude for the work an organization does, compared to passive donors. As you’re thinking about retaining donors and their desire to fund your mission, it’s worth noting the value of loyal donors. Surveyed loyal donors show a strong pattern of repeat dona ..read more

Your community won’t turn out to support your organization on Giving Tuesday if you don’t ask them to, and the week leading up to the giving day is the most important time for getting the word out. In those final seven days, it’s your job to keep your Giving Tuesday campaign top of mind and move supporters to get involved. Base Your Plan on Channels Donors Love Although marketing efforts should start as early as the beginning of November, there’s a lot you can do in the week before Giving Tuesday to get people’s attention and mobilize your donors. Use this seven-day plan to ..read more

In 2019, Giving Tuesday raised $1.97 billion in the United States, with online giving increasing 28% from 2018 to 2019. That total includes the $19,433,030 from 153,543 donors that Classy customers raised. The global event inspires millions of people to donate to causes they care about, and email marketing is one key strategy that can engage and encourage your audience to support your nonprofit. See What Donors Want to See This Giving Season The holiday season brings a dramatic increase in how many emails your supporters receive though. Black Friday totals nearly 120 million sent, making it th ..read more

Creating a narrative that immediately hooks readers, engages them enough to keep reading, and compels them to take action (such as making a donation, reading another post, sharing with friends and family) is a daunting task. However, the positive results of strong storytelling drive people to improve their skills and make it a priority for their organization. One person who does it very well is Colin Ryan, a financial comedic speaker who joined us at the 2019 Collaborative to discuss how to leverage humor with a serious subject. His 2019 talk was such a hit that we invited him back to speak at ..read more

“When is Giving Tuesday?” is a question that no nonprofit professional wants to hear. Make sure your supporter base knows the date for Giving Tuesday 2020 by mailing them a “save the date” postcard. Since everyone in the industry is strapped for time during the precious moments leading up to the global giving, Classy’s talented design team created a Giving Tuesday postcard template that your organization can customize, print, and mail out in no time. Free Download: Giving Tuesday Postcard Template Why Print a Postcard When You Can Post on Social Media? Social media is a permanent fixture in th ..read more

After you choose Classy to power your online fundraising, the next big choice you must make is which campaign type to use for your first fundraising campaign. In total, Classy offers five different options you can pick from, each of which is designed for a specific use case and call to action. On Classy, we offer five different campaign types: Donation Pages Crowdfunding Peer-to-Peer Ticketed Events Registration with Fundraising Choosing the right campaign type is vital to your fundraising success. Your decision to go with a crowdfunding campaign versus a peer-to-peer campaign, for example ..read more

One thing we learned at the Collaborative: Virtual Sessions is that the social sector should not focus on a return to “normal” after the COVID-19 pandemic. Instead, the industry needs to focus on how to work through the coronavirus and adapt to the ways it’s changed the fundraising landscape, together. Attend This Year’s Virtual Collaborative for Free The immediate change that has been felt by most nonprofits is the pivot from in-person to virtual events. For the team at the HEADstrong Foundation, like so many others, the COVID-19 pandemic meant canceling multiple in-person 5K events. It left ..read more

As much fun as it would be, you don’t have to go back to college every time you want to learn a new skill set. In fact, you likely don’t even need to leave your desk. There are thousands of free online courses and resources available that can help advance your professional development. Learn to build a social media strategy, fire up your content marketing engine, or learn to use Google’s free tools. No matter what facet of your marketing role you decide to improve, online courses are typically broken up into digestible segments so you can learn at your own pace and on your own time. In the spi ..read more

Small ideas have the power to create big change. It can be tempting to implement an idea that you think will improve your marketing efforts without vetting it first. However, you need to know for certain that your idea, no matter how small, is going to improve your metrics. The key is to either validate, or disprove, your idea before it’s implemented on a permanent scale. That’s where A/B testing can help. It lets you compare two iterations of the same asset you’re testing an idea on, like an email with two different subject lines. Free Download: The Nonprofit Digital Marketing Checklist Versi ..read more