Question: do landing pages impact your Google Ads Quality Score? Answer: absolutely. Here’s a look at landing page experience, as well as three practical ways to create better landing pages across your campaigns. The post How to Build Landing Pages that Improve Google Ads Performance appeared first on Cardinal ..read more

By now, you know that search engine optimization (SEO) is a longer-term play. But you don’t have to be in the dark about the progress of your strategy. That’s the idea behind our SEO roadmap, which SEO Specialist Monica Martinez details in this blog post. The post Why You Should Insist on an SEO Roadmap [+Template] appeared first on Cardinal ..read more

Explore the findings from our annual survey of healthcare marketers. This year’s report reveals notable insights around high-priority investments, post-pandemic challenges, and channels of choice for new patient acquisition. The post The State of Healthcare Marketing 2022 appeared first on Cardinal ..read more

In the race to expand, fold in new locations, and acquire new patients, many DSOs face problems of scale. In this blog post, we look at the role of marketing operations in helping DSOs scale efficiently. The post Why Marketing Ops Should be a Top Priority for DSOs appeared first on Cardinal ..read more

When evaluating SEO performance, multi-location brands face a number of common challenges. In this blog post, we explore these challenges, while laying out a three-step approach to bring disparate data sources together across different brands and regions. The post Your Blueprint for Measuring SEO Performance Across Multiple Locations appeared first on Cardinal ..read more

If it feels like your Google Ads performance is fully optimized, learn how performance branding can help you expand market share and increase patient volume. The post Performance Branding for Healthcare: A Breakthrough Strategy to Increase Patient Volume appeared first on Cardinal ..read more

Summary: With major growth goals come questions of scalability. In this blog post, I provide in-depth recommendations for scaling an SEO strategy to new markets, acquisitions, and de novo practices. The post Top Mistakes to Avoid When Scaling SEO for Multi-Local Healthcare appeared first on Cardinal ..read more

The funding came through and pressure is on! Here are the post-funding marketing activities to focus on to meet new business goals and scale growth. The post The Post-Funding Marketing Roadmap appeared first on Cardinal ..read more

For private equity firms, digital due diligence can be a gamechanger. The question is, when is it the right time for an audit? And what information do you need to look for? More importantly, how do a company’s digital strategy and maturity impact its valuation? In this article, we’ll help you answer those questions. The post How Digital Due Diligence Helps DSOs Reduce Risk appeared first on Cardinal ..read more

Failing to conduct digital due diligence or planning a post-acquisition marketing strategy can be risky for your DSO. Here are five marketing best practices we recommend to ensure successful mergers and acquisitions. The post 5 Marketing Best Practices for DSO Acquisitions appeared first on Cardinal ..read more