Enhanced Data Synchronization and Improved Customer Targeting Now Available Through Fullpath and Oplogic Integration TEL AVIV, Israel, Nov. 26, 2024 /PRNewswire/ — Fullpath, the automotive industry’s leading customer data platform (CDP) and marketing automation solution, is proud to announce a new integration with DealerBuilt’s Oplogic Variable Operations Platform of CRM, Desking, F&I Menus, Equity, Telephony, Fraud Protection, and AI ..read more

In today’s digital world, automotive dealerships face an increasing array of security threats, especially when it comes to fraud. Fraudulent activities not only decrease profits but also damage customer trust, making it crucial for dealerships to adopt cutting-edge security measures. That’s where Oplogic’s AI-driven fraud detection steps in, providing dealerships with a robust defense against ..read more

When it comes to managing inventory in an auto dealership, one key decision is how to keep track of parts – especially as parts departments become busier and inventory piles up. Traditionally, dealerships have used periodic inventory systems, where audits are performed once or twice a year. However, many dealerships are now shifting toward performing ..read more

When it comes to managing inventory in an auto dealership, one key decision is how to keep track of parts – especially as parts departments become busier and inventory piles up. Traditionally, dealerships have used periodic inventory systems, where audits are performed once or twice a year. However, many dealerships are now shifting toward performing ..read more

Introduction The #1 complaint we hear from customers isn’t about cost – it’s understanding Picture this: a busy customer waiting at the dealership for a repair they don’t fully comprehend. The last thing they want is to feel overwhelmed by a parts manager pitching components they didn’t even know their vehicle needed, based on an ..read more

Running an automotive dealership comes with countless moving parts—sales leads, follow-ups, desking deals, and ensuring an exceptional customer experience. But for all the effort you and your team put in, is your Customer Relationship Management (CRM) system helping you maximize every opportunity, or is it just another tool taking up space? A truly efficient CRM ..read more

We’re excited to welcome you to our new series: Changing Your DMS Doesn’t Have to be Scary: A Dealer’s Guide. Over the coming weeks, we will guide you through the entire process of switching your Dealer Management System (DMS), from recognizing the need for change to making the transition smoothly and effectively. In Part 1 ..read more

The Data Dilemma Imagine this: You’re the digital marketing manager at a busy dealership, and you’ve just wrapped up a month-long promotional campaign. The sales team is eager to see the results, and you’re ready to dive into the data. This campaign included targeted Google PPC ads, social media promotions, email blasts to your customer database, local radio spots, direct mailers with special offers, and eye-catching showroom events. You also invested in exposure through AutoTrader and CarGurus, optimized your OEM website presence, and engaged potential buyers through live chat on your dealer ..read more

The 4 Sources of Waste Impacting Your Dealership’s Marketing ROI  Introduction  Imagine this: You’re the digital marketing manager at a busy dealership, and you’ve just wrapped up a month-long promotional campaign. The sales team is eager to see the results, and you’re ready to dive into the data. This campaign included targeted Google PPC ads, social media promotions, email blasts to your customer database, local radio spots, direct mailers with special offers, and eye-catching showroom events. You also invested in exposure through AutoTrader and CarGurus, optimized your OE ..read more

Webinar New Vistadash Enhancements Play Video Join our presenters as they unveil the latest features being launched for you within Vistadash. Cat Ott, Product Manager, Vistadash, and Micah Birkholz, Sr. Director of Sales, DealerBuilt, will offer insights into our cutting-edge products. Topics covered: VAuto Report Optimization Engagement Report Optimization Comparison Report Optimization Sneak Peeks into Future Optimizations ..read more