Does your LinkedIn feed feel like a never-ending stream of the same old posts, perhaps even cluttered with updates from competitors or irrelevant content? You’re not alone. The quest for a LinkedIn experience that consistently delivers valuable, engaging, and opportunity-laden content is shared by many professionals. The Need for a Custom LinkedIn Feed For too many of us, LinkedIn has become a scroll of predictability, where genuine opportunities and insightful content are buried under a pile of repetitive updates, sales pitches, and content that simply doesn’t resonate. It’s not just about ..read more

In a recent enlightening podcast interview on “Work from the Inside Out” with Tammy Gooler Loeb, I had the privilege of diving deep into my career journey and the pivotal moments that shaped my mission and expertise in personal branding, particularly on LinkedIn. This conversation was not just a trip down memory lane; it was an exploration of how unique experiences can forge a path to success and fulfillment. The Genesis of My Career My journey into the world of personal branding and LinkedIn profile optimization didn’t start in the most obvious way. With a father in sales and a mother as ..read more

In a world where the workforce is continually evolving, age can seem like an insurmountable barrier to career progression. I had eye-opening dialogues with two seasoned professionals within a span of just 48 hours. Each one believed that ageism was the invisible chain hindering their career advancement. However, upon closer examination of their resumes and LinkedIn profiles, the plot thickened. The true antagonist? Their career branding—or rather, the lack thereof. Age is Not Always the Career Barrier You Think It Is Buried beneath lists of old job duties were the shimmering achievements th ..read more

LinkedIn has recently introduced an exciting update that allows users to showcase their top skills directly in the About section of their profiles. This enhancement opens up new opportunities for professionals to make a strong first impression and strategically highlight their expertise. In this blog post, we will explore the significance of crafting a compelling About section and discuss how to leverage this new feature to maximize your profile’s impact. The Power of Your About Section Your LinkedIn About section is more than just a bland summary of your professional experience. It serves ..read more

In today’s competitive job market, staying ahead of the game and exploring new avenues for career growth is crucial. That’s why I’m thrilled to share an exciting development on LinkedIn that could revolutionize your job search and professional networking. LinkedIn has introduced a game-changing feature, allowing users to express interest in working for a company without the need to apply for a specific role. In this blog post, we’ll delve into the details of this feature, discuss the importance of having an optimized LinkedIn profile, and guide you on leveraging these tools effectively. Expr ..read more

Congratulations to Isaiah Hankel, Ph.D. His newest book, The Power of a PhD was just published.  What makes this book so special to me is that Isaiah asked me to write the foreword.  For two people very much linked to LinkedIn, we message each other using Facebook Messenger: I never expected to write a foreword to a book; but once asked, I suddenly felt as if I was checking off a bucket list item.  How does a person write a foreword? My technique was to wait until the very last minute. And then, with the template Isaiah sent me opened on my second monitor, I just wrot ..read more

Jamie Nau and Adam Hale invited me to sit down to talk about LinkedIn as a networking platform for professionals, and its benefits for your personal brand and for your business. I provided relevant tips and tricks for CPAs but also any professional can follow to grow your business and find success in this social media space. We discussed: Why is LinkedIn an essential tool to grow your network? Practical tips to build your brand on LinkedIn. Understanding your purpose on LinkedIn and using your purpose to achieve success. You can read a full transcript of this episode here.  Summ ..read more

Melanie Johnson & Jenn Foster are owners of Elite Online Publishing, a company that helps experts become authors while ensuring their books grow their brand, business, and credibility. In addition to their world-class publishing and book marketing services, they also host a popular podcast, Elite Expert Insider Podcast. I was honored that they asked to interview me, all about how to use LinkedIn to your advantage and build your personal brand. Watch the Podcast Listen to the Podcast More About the Podcast We talked about: Getting active on LinkedIn by posting engaging conten ..read more

Scrolling through my LinkedIn feed today, I saw this delightful meme posted by Phil Gerbyshak. It showcases two different LinkedIn profile intro cards. I am a Star Wars fan from back in the day, so whenever I see it somehow combined with LinkedIn, my heart just flutters. (Check out this infographic starring yours truly as a LinkedIn Jedi).  At first, I giggled. It pushes the idea that people on LinkedIn are blowhards and braggarts. And that is funny. But as I read the headline on the right, I realized something. It was the optimized headline and profile I felt compelled to click to lea ..read more

Listen to this blog post: (5 minutes 43 seconds) https://www.linkedin-makeover.com/wp-content/uploads/2022/04/Recent-Podcast-Appearances-2022.mp3 Podcasts are addictive. I love listening to them. I love hosting my own. And, I love being a podcast guest on podcasts of all sizes. Why? Because I get to share my expertise with an audience of people that I didn’t have access to before I met the podcast host. Audiences around the world are tuning in to podcasts on every topic imaginable. Podcasts are not just for the wildly popular True Crime junkies who love “Serial” and “Accused.” Podcasts ar ..read more