How to detox your diary and make more time   How often do you wish you had more time? If only you had more hours in the day you could finally cross off that to-do list, start that new website project, organise your admin. But here’s the thing – spoiler alert – it’s not about creating more time, it’s about managing your time!   In today’s Simply Marketing show, I speak to time management rebel, Paul Holbrook, who has codified time to make it easier for you to plan your hours. He has created a 5-step method – The Diary Detox – that will revolutionise your time management.   By usi ..read more

Getting to grips with Facebook Advertising   There are two words in social media marketing that can strike fear into the hearts of any online business owner – Facebook Ads! Whether it’s a fear of losing money, a lack of understanding or a hatred of numbers, Facebook advertising can often seem too daunting or too challenging for many of us to get our heads round. If this is you, then listen to today’s podcast when I talk to Facebook Ads strategist Liz Melville about how to get to grips with your own Facebook Advertising.   Liz takes us through how to set up Facebook ads and most cruci ..read more

Could you add a membership to your business?   When we talk about adding a  membership, what do you think of? The obvious ones are gym memberships, but chances are you are already in several memberships without even realising it – Netflix, Amazon Prime, these are membership models that rely on monthly payments from their audiences.   Whether it’s a wine club, fresh food box delivery scheme, personal training classes or beauty boxes, there are not many sectors now where you couldn’t provide a membership element to your business.   In today’s podcast, I’m going to show you wh ..read more

Insta-success How Courtney Lynne grew her dog influencer business using Instagram   Who doesn’t love a shaggy dog story? Certainly the followers of Hammy, Instagram star of this week’s podcast guest, Courtney Lynne, do! In fact, so popular were Courtney’s daily Instagram postings of her new pup, Hammy, that her Dogmomboss account grew 25,000 followers within the first year.   Courtney’s journey last year from school-teacher to full-time dog influencer is a phenomenal success story. It just shows what can happen when you find your niche and start connecting with your audience.   ..read more

How to raise your prices and not feel bad   If you find it difficult to talk about money, today’s show is for you. It can be all too easy to under-price your products and services, but rather than being perceived as value for money, this can ultimately put people off buying from you. That’s because the price you charge directly reflects the value customers think they will get from you. The lower your price, the more you devalue what you are worth.   More than ever, it is so important that you believe in yourself and that you know how good you really are. In today’s podcast, I talk yo ..read more

What you need to know about LinkedIn's algorithms to get results   These days, we’ve all got a LinkedIn page, but how hard is it working to promote your business? How many comments are you attracting from your posts, how much visibility are you receiving, and how much are people engaging with you? You may indeed have a great LinkedIn page or post a great LinkedIn article, but if no-one actually sees them, what have you achieved?   Whether your post gets seen or not is all down to LinkedIn’s algorithms. And, as we all know, algorithms are not always easy to please.   One man who ..read more

Stop procrastinating: eat that frog! Top tips to help you keep moving your business forward   Procrastination is all about putting things off and there’s not anybody I know who doesn’t do it! But, if you want to move your business forward, it’s a habit you really need to get control of. Frogs are those tasks that we find daunting – the big things that we know will take up our time, our money, our commitment. That might be overhauling your website, starting an email campaign, developing new products and services or setting new goals – unfortunately, by their very nature they are also usual ..read more

Welcome to the Clubhouse! There’s a new social media app taking the marketing world by storm and you need to be on it…   If you like to be a follower of new trends, then get yourself invited onto 2021’s hottest new social media app, Clubhouse!   Like any private members’ club, once you’re in, you can get access to some big industry names. Whether that’s celebrities, top CEOs or influential marketing gurus, with Clubhouse, you’ll be closer to the action than you’ve ever been.   That’s why you need to get started on Clubhouse now. It’s a fantastic way to build relationships, learn ..read more

How to use Pinterest to market a service business   If I told you that there is a marketing tool out there that gives you free access to over 400 million users a month, you’d sign up straight away, right? Well, drum roll… there is – Pinterest.   I know Pinterest may be at the bottom of the social media marketing pile for many of you, but there are lots of very good reasons why you should take another look at Pinterest to market your services this year.   The first thing to understand is that Pinterest isn’t actually a social media platform – it is a search engine. That means it ..read more

How to get your marketing motivation back   If you’re struggling to find your marketing mojo, here are 3 ways to help inspire you…   It’s January and we’re in lockdown – again. Like me, you’re probably full of sugar after the Christmas binge and your motivation is at rock bottom. It’s normal. But you can’t afford to let it stay there. You have to actively pull yourself together and get on with the all-important job of marketing your business. And in today’s podcast, I give you 3 easy ways to get your marketing motivation back.   The important thing is to jump on January quickly ..read more