Hint Water Founder and Chairwoman, Kara Goldin
Marketing On Purpose
by RDB.agency
11M ago
Time Codes: 0:00 - Intro 1:31 - Kara’s Origin Story and her indomitable spirit 5:00 - Why Kara wrote her book, “Undaunted” 6:34 - How COVID has impacted Hint Water 20:12 - How purpose and happiness are contributing to the “great resignation” 25:27 - Advice for people trying to build their brands today 31:32 - How Hint Water became the water in the Google offices, Costco, Walmart and beyond 39:23 - Closing remarks from Kara ..read more
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The hospitality and travel industries post COVID-19 with Stephan Aigner
Marketing On Purpose
by RDB.agency
11M ago
The Canary Islands, Netherlands, Thailand, Norway Norway: Hardrock Cafe ----- Color line (Ferry) Nordic Choice Hotels: Director of Profit Cluster finding the right price at the right time for the right people. “Pre-Corona, historic data, a huge amount of data, was key to success to predict future travel patterns and price accordingly. At the moment, everything is useless.” According to the World Tourism Organisation, international arrivals dropped by 74% during 2020.  Safety and flexibility are going to be the prerequisite in this industry… and you’re gonna have advanced contactless room ..read more
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Christopher Wallace - "Belief, Confidence and Pride" - The Brand Transfer Score
Marketing On Purpose
by RDB.agency
11M ago
With the evolving digital market space, it is vital for marketers to employ storytelling that displays consistency and considers a consumer-driven brand experience. Christopher Wallace, President, and Co-Founder of InnerView provide an in-depth explanation on developing a brand champion through an omnichannel approach. With 20 years of experience in brand marketing and consumer experience, Christopher and his team at InnerView have developed the proprietary “Brand Transfer Score” to help marketers gain detailed insights on their brand message and how it reflects on their employees' collaborati ..read more
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Expanding entrepreneurial businesses with Milos Perovic
Marketing On Purpose
by RDB.agency
11M ago
How can you expand and level-up your business? Entrepreneurs at some point need to expand on a global scale and this is exactly what Milos Perovic has done. Starting out in the Balkan region, Milos Perovic has taken his entrepreneurial family business from start-up to an international business. In this podcast, Perovic discusses how he overcame the obstacles many entrepreneurs face, how he adapted to multiple international markets, and what’s next for the family business. Milos Perovic is the COO of Termovent, a family-owned business specializing in HVAC and engineering has evolved into one of ..read more
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Maegan Lujan
Marketing On Purpose
by RDB.agency
11M ago
Maegan Lujan is a personal brand strategist and Director of Solutions and Services Marketing at Toshiba. Her journey speaks about her tenacity; transitioning from a high-risk foster system to leveraging her leadership in a Fortune 500 company. Maegan has been recognized as a 2019 Woman of Influence and Young Influencer by The Cannata Report, and a 2020 Women in Business Award from The Orange County Business Journal. Her core strengths include Portfolio Marketing, Go-to-Market Strategy, Alliance Management, and more while her personal brand specializes in authentic and purposeful storytelling a ..read more
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The road to influencer success - Sean Perez
Marketing On Purpose
by RDB.agency
11M ago
A few years ago, Western Union hosted a global yo-yo event and invited Sean Perez as one of their players. Now, he’s a successful influencer in the yo-yo sphere, coming originally from difficult economic circumstances. Perez discusses how he started his yo-yo career, what it was like touring with Western Union, and how yo-yoing has helped to manage his ADHD. Perez gives hope to youth around the world struggling to make a better life for themselves. Sean Perez is an eight-time yo-yo champion and influencer. Originally from the Philippines, he now lives in the United States and works with global ..read more
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Diversity in Marketing with Tony Effik
Marketing On Purpose
by RDB.agency
11M ago
Why are there still so few Black professionals in top positions? What are the obstacles and how can they be overcome? Tony Effik, Managing Director at Google, shares his insights on how to get Black talent to the top, his view on the voice of brands in racial equity, and what trends to expect in media planning and digital advertising. Effik is also the Co-founder of Black and Brilliant, an advocacy network aimed at creating more diverse workforces in partnership with his wife - Perky Noah-Effik. Tony Effik is Managing Director at Google and the Founder of the advocacy network Black and Brilli ..read more
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Marketing to niche audiences with Bryan Jardin - Duncan Toys
Marketing On Purpose
by RDB.agency
11M ago
What does it take to market successfully to a niche audience? Bryan Jardin, Marketing Manager for Duncan Toys knows that a product thrives in a tight-knit community. Jardin discusses how building a community around your product will boost sales and customer engagement. Bryan Jardin is the Marketing Manager at Duncan Toys, a world-famous yo-yo company. Jardin is himself a 7x free-hand national yo-yo champion from the Philippines and has many years of in-depth experience when it comes to marketing in a niche community. TIME CODES 0:15 - A look at Bryan’s background 11:18 - Yoyo marketing and ad ..read more
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How to attract star talent in 2021 with Ulrich Puntigam
Marketing On Purpose
by RDB.agency
11M ago
The process of attracting, hiring, and retaining talent is going in a radically different direction. Our guest today, Ulrich Puntigam, is a business consultant and the Founder of Conout, a company that assists businesses with organizational and team development. Puntigam shares with us all the top employer branding trends of 2021, plus how you can take steps towards making your employer branding more purpose-driven to reach star Millennial talent. Ulrich Puntigam is a business consultant and Founder of Conout, a company that helps with organizational and team development. He is an expert in br ..read more
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Boost your business with impact investing featuring Alessandra Sollberger
Marketing On Purpose
by RDB.agency
11M ago
How can impact investing help your business? Alessandra Sollberger is an entrepreneur and investor dedicated to making an impact on a global scale. Sollberger shares how impact investing works, the latest stock market trends, and how your brand can make a positive impact in the world. Alessandra Sollberger is an entrepreneur, investor, and active board member of several companies. She is an expert in the blockchain and biotech sectors and is the founder of her own company Top Tier Impact ..read more
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