Social media algorithms are all-powerful, computer-generated recommendations that work in the background to determine who and how many people get to enjoy your content. So, you need to make algorithms work for you to increase social media post reach. This might seem intimidating, given that social media algorithms are proprietary, not to mention incredibly complex. The good news is that by following best practices, you will reach a wider audience, improve your followers’ experience, and encourage them to engage. In Social Media Algorithms – Part 1, we discussed how algorithms work and how soci ..read more

Let's face it; social media isn't going anywhere. It's become an integral part of our lives, both personal and professional. As a business owner, you know you need to be on social media, but you may not be sure whether you should focus on organic or paid social media or use a combination of both. With so many different options, it can be difficult to know where to start – or how to maximize your efforts. In this blog, we'll take a closer look at the benefits of organic vs. paid social media and how you can harness the power of both. Read this article: https://viralsolutions.net/organic-vs-paid ..read more

In today's business world, providing an omnichannel experience for your customers is more important than ever. By prioritizing this experience, you'll be able to meet your customers' needs no matter where they are or what device they're using. In this blog post, we'll discuss what an omnichannel experience is and how you can create one for your business. We'll also provide some tips on how to get started. Are you ready to create a better customer experience? Let's get started! Read this article: https://viralsolutions.net/omnichannel-experience/ If you have any questions, please don't hesitate ..read more

Businesses now use demand marketing to connect with potential customers and close deals. But what is it really about? Read on! Read this article: https://viralsolutions.net/demand-marketing ..read more

Storytelling was Jesus’s choice of communication style. As He walked with His disciples and spread the holy Word, He did so by sharing parables to exemplify His teachings. As a result, Jesus managed to build a loyal following of thousands. The modern church should take cues from Jesus and tap into the power of church storytelling to invite new members and deepen their connection with current members.  Brands often rely on storytelling to increase brand awareness and recall, and churches should definitely be incorporating storytelling techniques into their marketing efforts. Let’s discov ..read more

Facebook continues to prove itself as a leader in the social media space. Learn how to adapt to the new Facebook home feed redesign. Read this article: https://viralsolutions.net/facebook-home-feed-redesign/ July 29, 2022 by Lauren Zylyk ..read more

If you want your business to be successful and sustainable (and let’s face it—we all do), you need a strong sales process. But how do you gauge how efficient your sales process actually is? For starters, you can conduct a CAC cohort analysis. This method of analyzing data can provide valuable insights that you can apply to your efforts moving forward.  Let’s dive in… Read this blog: https://viralsolutions.net/cac-cohort-analysis ..read more

A 360-degree marketing plan is an approach that allows you to reach customers at all possible points of contact—every business owner’s dream! However, you may be wondering if it’s really worth all the effort. In that case, consider this: Successfully putting together such a plan enables you to maximize the chances of finding new potential customers and engaging them in a wide variety of ways. Still not convinced? Then let’s take a closer look at why your business needs a 360-degree marketing plan and explain how to execute it using the resources that are available to y ..read more

Understanding customers’ needs and expectations is crucial to your business’s success. That’s why you should use customer churn analysis to your advantage —if you aren’t already. It’s a powerful tool that can help you identify the reasons behind customer churn (i.e., the percentage of customers you lose during a particular period). And armed with that information, you can take steps to improve your offerings, customer service, and overall customer experience. Read this blog: https://viralsolutions.net/customer-churn-analysis ..read more

Over the past decade or so, there has been a steady rise in social media usage in marketing. One of its most significant advantages is capturing social media data in real-time and using it to gauge the success of your campaign within hours of the launch. With time, social media has provided more detailed insights into how businesses and industries operate. Thus, allowing entrepreneurs to make the most of the resources and time they invest in social media marketing. Measuring social media results also offers you a deeper insight into your audience, who they are, what type of content they like ..read more