When Henry Ford said, “Coming together is a beginning; keeping together is progress; working together is a success,” he could have been talking about how generating short-term wins is essential to change management. Creating the vision, initiatives, and teams for change are essential elements. However, development is limited without progress in each phase of the change management process. The ability to remain focused, active, and accountable for change initiatives is not only a long-term destination but also a combination of lots of short-term wins. According to Dr. John Kotter, Harvard Busin ..read more

Is religion dying? This question begs asking, what with the rapid and consistent decline of American membership in religious houses and groups, according to Gallup. For the first time in eight years, the numbers dropped below 50%, based on that same report. The decline of religion in the U.S. might seem alarming, but it is a learning opportunity for church leaders to adapt to the changing views of religion. In this blog, you’ll learn how to identify those opportunities and utilize the best approach to make the most of them. Enlisting the help of experts to assist with creative ways to keep you ..read more

Social media algorithms are all-powerful, computer-generated recommendations that work in the background to determine who and how many people get to enjoy your content. So, you need to make algorithms work for you to increase social media post reach. This might seem intimidating, given that social media algorithms are proprietary, not to mention incredibly complex. The good news is that by following best practices, you will reach a wider audience, improve your followers’ experience, and encourage them to engage. In Social Media Algorithms – Part 1, we discussed how algorithms work and how soci ..read more

For small business owners, using third-party e-commerce sites has been a great help in earning revenue. You can use many platforms, but there are always two that catch newbies' attention: Shopify and Amazon. Business owners are torn between the two platforms. Some think Shopify is better, while others prefer Amazon. So, should you sell your products on Shopify or Amazon? Let's find out which one is the best to use for your online store. This article will help you decide as we compare two of the most powerful platforms in the e-commerce industry. By the end, you'll be able to understand Shopify ..read more

Let's face it; social media isn't going anywhere. It's become an integral part of our lives, both personal and professional. As a business owner, you know you need to be on social media, but you may not be sure whether you should focus on organic or paid social media or use a combination of both. With so many different options, it can be difficult to know where to start – or how to maximize your efforts. In this blog, we'll take a closer look at the benefits of organic vs. paid social media and how you can harness the power of both. Read this article: https://viralsolutions.net/organic-vs-paid ..read more

Empathy is the secret to great customer service. But how important is it really? According to recent research, 86% of consumers are willing to pay for products and services from businesses that prioritize customer empathy. The value of empathy has increased in post-pandemic times, according to the same research. The importance of customer experience (CX) has greatly evolved since the term was coined by Lewis Carbone and Stephan Haeckel in 2014. We’re going to pull apart the role of empathy in delivering a better customer experience and why it matters. Read this article: https://viralsolutions ..read more

Now that video is a critical part of every effective marketing strategy, you may be called on to make videos for your company’s social media and website. Since most companies don’t have the resources to hire a video production crew, you may have to do it alone and learn how to film yourself. Even if you have experience making videos, the idea of presenting, recording, and editing your film may be intimidating. Just watch the credits on your favorite TV show to get an idea of how many people are involved in producing it. To film yourself, you will have to juggle many of those tasks alone on tig ..read more

All that interaction is attractive to brands in its own right. However, other factors including a desirable demographic and a platform that has a clear monetization strategy in place give Instagram the edge over its competitors such as Pinterest and SnapChat. Need help with the social media side of your marketing? Request a free consultation with Viral Solutions today! Read this article: https://viralsolutions.net/interact-audience-instagram ..read more

With the increased reliance on technology and automated tools, many marketers and business owners lose sight of what drives business growth—relationships. It’s easy to dismiss human connections when you have social media, apps, and other software for marketing. But knowing how to nurture business relationships is critical to building and expanding your business. According to the 2017 Gallup State of the American Workplace report, organizations committed to strengthening business relationships had a 20% sales increase and a 10% customer metrics increase. (These aren’t numbers to scoff at!) Of c ..read more

If you're running any sort of online marketing campaign, then you must be tracking your results. After all, how can you hope to improve your campaigns if you don't even know what's working and what isn't? That's where URL tracking comes in. Read this blog and get all the resources: https://viralsolutions.net/url-tracking ..read more