Why CAC Cohort Analysis Is Important to the Sales Process
Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy
by Viral Solutions
8M ago
If you want your business to be successful and sustainable (and let’s face it—we all do), you need a strong sales process. But how do you gauge how efficient your sales process actually is? For starters, you can conduct a CAC cohort analysis. This method of analyzing data can provide valuable insights that you can apply to your efforts moving forward.  Let’s dive in… Read this blog: https://viralsolutions.net/cac-cohort-analysis ..read more
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Developing a 360-Degree Marketing Plan: A Look at the Why and the How
Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy
by Viral Solutions
8M ago
A 360-degree marketing plan is an approach that allows you to reach customers at all possible points of contact—every business owner’s dream! However, you may be wondering if it’s really worth all the effort. In that case, consider this: Successfully putting together such a plan enables you to maximize the chances of finding new potential customers and engaging them in a wide variety of ways. Still not convinced? Then let’s take a closer look at why your business needs a 360-degree marketing plan and explain how to execute it using the resources that are available to y ..read more
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How to Use Customer Churn Analysis to Your Advantage
Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy
by Viral Solutions
8M ago
Understanding customers’ needs and expectations is crucial to your business’s success. That’s why you should use customer churn analysis to your advantage —if you aren’t already. It’s a powerful tool that can help you identify the reasons behind customer churn (i.e., the percentage of customers you lose during a particular period). And armed with that information, you can take steps to improve your offerings, customer service, and overall customer experience. Read this blog: https://viralsolutions.net/customer-churn-analysis ..read more
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Social Media Data Collection – Part 2: Practical Tips for Measuring Social Media Results
Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy
by Viral Solutions
9M ago
Over the past decade or so, there has been a steady rise in social media usage in marketing. One of its most significant advantages is capturing social media data in real-time and using it to gauge the success of your campaign within hours of the launch. With time, social media has provided more detailed insights into how businesses and industries operate. Thus, allowing entrepreneurs to make the most of the resources and time they invest in social media marketing. Measuring social media results also offers you a deeper insight into your audience, who they are, what type of content they like ..read more
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Business Podcasting – Part 2: How to Develop a Successful Podcast
Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy
by Viral Solutions
9M ago
So, you’ve decided to start a podcast for your business, and we think that’s a smart move. But to know how to develop a successful podcast involves extensive planning. That way, you can attract the right audience and keep them coming back. According to Podcasting Insights, there were 850,000 active podcasts as of 2021. In comparison to 2020, that number grew 20% in one year! That’s a lot of competition, yes, but it also proves how effective podcasts are, as long as you take the time to learn how to plan for a podcast properly. Read this article: https://viralsolutions.net/how-to-develop-a-succ ..read more
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History & Definition of Web 1.0, 2.0, and 3.0 – A Comprehensive Review
Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy
by Viral Solutions
9M ago
About 4.95 billion people worldwide – or 62.5% of the global population – actively use the World Wide Web (WWW), simply known as the web. However, most of them aren't aware of the version of the web they are using, let alone the definition of Web 1.0, 2.0, and 3.0. While some current internet users have experience with Web 1.0, many are only familiar with Web 2.0. Additionally, most don't know about the web of the future: Web 3.0. Businesses have benefited tremendously from the web, but many don't know how it works. Understanding how the World Wide Web works can give your online business an ed ..read more
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Common Social Media Video Mistakes
Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy
by Viral Solutions
9M ago
Creating video content for social media should be central to any digital marketing strategy. That’s because videos drive more engagement and sales than any other social media content type. But if you’re not reaping the benefits from your videos, you may be making some critical social media video mistakes. The good news is that once you know where you are going wrong, you should be on track for some wins with practice. Let’s go over a few of the most common challenges so that you won’t fall into any more of these traps. Read this article: https://viralsolutions.net/common-social-media-video-mis ..read more
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Losing Customers: What Lessons You Stand to Learn
Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy
by Viral Solutions
9M ago
We’ve all lost customers at some point. Whether it’s something within our control or not, losing customers is any business’s worst nightmare. After all, customers are the lifeblood of a company, and it’s our goal to keep them feeling happy and satisfied. There’s no shortage of resources out there about the value of customer experience and how to improve it. But most companies stop there. Top businesses, however, assess and study the customers they’ve lost. While it can feel uncomfortable to focus on lost customers, it’s an ideal opportunity to reflect on what you could’ve done better. Use your ..read more
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Social Media Data Collection – Part 1: Why Compiling Data Should Be a Priority
Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy
by Viral Solutions
9M ago
As a business owner, you can't afford to underestimate the importance of data in all aspects of marketing, particularly social media. Although social media data collection may seem like a chore, it can play a major role in helping your business achieve greater success. Marketing decisions need to be backed by data on consumers, their behavior, and conversions—and that is where social media analytics comes in! With social media analytics, businesses can essentially bring more than just instinct into marketing. Specifically, businesses become better informed on prospects' interactions with the b ..read more
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How to Address the Challenges of Working from Home
Viral Solutions: Your Chief Marketing Officer | Marketing and Business Strategy
by Viral Solutions
9M ago
Just like the office, there are challenges of working from home. Take a look at the most common benefits and drawbacks, and discover what the future holds. View this article: https://viralsolutions.net/challenges-of-working-from-home ..read more
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