Marja Konttinen, Marketing Director of Decentraland Foundation, discusses building on the open metaverse and some of the most creative pieces of user generated content she’s seen on the platform to date. She also explores the unique opportunity marketers have to write a new playbook for marketing in Web3 – starting with rethinking metics. Key Takeaways:  Metaverse Fashion Week and the role that art plays in Decentraland Best practices for marketing metaverse events and driving traffic from your existing audience to your Web3 activation Doritos Case Study: How they built and marketed ..read more

Hrish Lotlikar, Co-founder and CEO at SuperWorld, discusses how they’re blending the virtual and physical world to unlock diverse opportunities for brands to reach more customers, unlock new monetization opportunities and build community.   Key Takeaways:  How IRL event organizers can enhance their physical events by utilizing emerging technologies like AR and VR The impact that the US real estate market downturn has had on the virtual real estate market How to decide whether your brand should buy land in the virtual world Guest Bio:  Hrish Lotlikar is the Co-founder and ..read more

Matt Wurst, Founder of PointSymmetry and Co-Founder of Mint, discusses the role that tokens will play in enabling brands to reward and incentivize participation in their metaverse experiences. He also stresses the importance of making Web3 terms and technologies more clear and consistent for everyday users.  Key Takeaways:  NFT missteps and the critical flaw so many NFT launches have had Who will lead this next phase of Web2.5 and Web3 adoption Connection between metaverse campaigns and building community How to build Web3 brand experiences for the long-term Guest Bio: Matt ..read more

Hugo Feiler, Co-Founder and CEO of Minima, shares how they’ve been partnering with their community to stress test their technology, and amplify their brand message through token based gamification. He also shares the role that creators will play in the adoption of Web3, and in educating the masses.  Key Takeaways:  Empowering their community with marketing materials and resources to attract new users  How to evaluate grassroot marketing strategies such as sponsoring podcasts and events The creative meme competitions they’re running with their community as a growth marketin ..read more

Arjun Bhatnagar, CEO and Abhijay Bhatnagar, Chief Product Officer at Cloaked discuss the role privacy will play in the evolution of the Internet and the transition to Web3. They also share the reasoning behind their surprising decision to build Cloaked off the blockchain. Key Takeaways:  Why a consumer-first approach to privacy so important How advertising is changing in a cookieless world Influencer marketing and the impact of celebrity endorsement trends on marketers  Guest Bios: Arjun Bhatnagar is the CEO of Cloaked -- a consumer-first privacy startup dedicated to bringing ..read more

Thomas Webb, Founder of Worldwide Webb 3, discusses the real fear of missing out brands are facing if they don’t embrace emerging technologies such as Web3 proactively. He also shares how gaming will be the future of entertainment.  Key Takeaways:  Why Web3 is permissionless and what this means for brands What traits make a game successful in the metaverse The most common mistakes web2 brands are making when entering the metaverse Educational resources for learning about Web3 Guest Bio: Thomas Webb is a contemporary artist, hacker, video game developer, TEDx speaker. His art has be ..read more

Justin Hochberg, CEO of the Virtual Brand Group, shares how he’s helping brands have an omnichannel metaverse presence including his work with Forever21 and NBC’s The Voice. He also discusses how to decide which metaverse platforms are best for your brand to start with, and how to define success when there’s limited information available. In this episode we discuss:  Justin’s approach to converting eyeballs into revenue – helping organizations innovate while remaining fiscally responsible  Getting buy-in from leaders across an organization who are unsure about taking a chance with W ..read more

Mark van Rijmenam, Strategic Futurist and Founder of the Digital Futures Institute, discusses the many complex and exciting ways the shift from a 2D to a 3D internet will impact our lives. He also urges us to fight for an open metaverse as part of this shift in order to protect our data and future digital selves.  In this episode we discuss:  How marketers and advertisers will need to shift their approach - think more deeply and strategically - to market in the metaverse effectively Why it’s not enough to say your product will make your consumer happy anymore – your advertisement it ..read more

Quinn Campbell, VP of Growth at Sky Mavis, discusses how they’re working with Web3 content creators, and the critical role these partners play in converting the masses to Web3. Quinn also shares how he thinks marketers are missing the mark in Web3 marketing by focusing on tech features over the experiential impact Web3 has on the end user.  In this episode, we discuss:  The future of Web3 growth tech and resources for your marketing tech stack Advertising payment models: making things people want to buy Why a bear market is a beautiful thing! The biggest existential question in Web3 ..read more

Ryan Kumar, Founder and CEO of Mintdropz, explains why we’re in the caveman stages of an unexplored metaverse. He shares his predictions for when we can expect to see mainstream adoption of the metaverse and what needs to happen first In this episode we discuss:  Making cold outreach personal via Twitter and email marketing  The state of the crypto market and mindsets for investor success Why the next phase of the metaverse will be social  Guest Bio:  Ryan Kumar is the founder of Mintdropz - a Decentralized Social Media platform, built to help creators build, grow, and mo ..read more