6 Characteristics of Trustworthy Content (Solo Edition)
The Marketing Millennials
by Daniel Murray
1d ago
It seems like anyone and their mom can be an online voice of authority these days.  How can you sus out the jobless grifters from the expert voices? And what makes content trustworthy or not? Join me as I go solo to break down the key tenants to creating trustworthy content and reveal how expertise, consistency, and credibility can make a major difference in how your content is perceived.  Don’t just put content out there—make it resonate with a larger audience who will look to you as a source of truth and authority time and time again.   Digital marketers, start working smarter ..read more
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257 - Why You Should Invest in Events as a Marketing Channel, with Julius Solaris
The Marketing Millennials
by Daniel Murray
1d ago
It’s no secret that COVID turned us all into remote work hermits. But now that the pandemmy’s over, people are starved for more human contact again. And what better way to do it than with in-person events?  Maximize the impact of your events and build meaningful connections with your audience with these incredible tips from the king of events himself, Julius Solaris.  The tech event guru breaks down the resurgence of in-person events and chats with me about the value of event content and community building. From trade shows to community meetups, Julius shares his insights on how ..read more
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SPECIAL SERIES: Secret Subject Line Tips | Bathroom Break #4
The Marketing Millennials
by Daniel Murray
4d ago
? To open with an emoji or not to open with an emoji… that is the question.  Jay Schwedelson’s back in the studio with me to divulge email’s biggest secrets, starting with the ABSOLUTE best hacks that will make your subject line pop. What are the top attention-grabbing tips for improving your open rates? And why is the first half of your subject line so important?  You won’t want to miss these super simple tips that are guaranteed to boost your open rates and make your subject line sing.   Follow Jay: LinkedIn: https://www.linkedin.com/in/schwedelson/   Follow Daniel: YouTu ..read more
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256 - Why PR and Organic Social Work Well Together, with Milou Pietersz
The Marketing Millennials
by Daniel Murray
1w ago
Maximize your brand partnerships and create a holistic marketing strategy. Milou Pietersz, founder and owner of Simply Multimedia, joins me to discuss the intersection between organic social media and PR. Discover the key tactics for landing paid brand partnerships, building media lists, and using social proof to pitch to brands.  How can you create a kickass social media strategy? And what are the best pitch angles for PR outlets? Milou breaks down the ultimate dos and don'ts of social media success— tune in to gain valuable tips and insights for your own marketing efforts.   00:01 ..read more
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255 - How to Add Creators To Your B2B Gameplan
The Marketing Millennials
by Daniel Murray
1w ago
Unlock the power of creators for your B2B brand.  Derrick Hicks, Director of Marketing for ConvertKit, chats with me about the role of creators in marketing and the opportunities they present for B2B.  How can you capitalize on the growing creator economy to fuel your personal brand? Derrick explores the different ways to add creators to your marketing mix and reveals the best kinds of collaborations and emerging strategies to make the most of your creator-driven efforts.  Tune in as he shares his journey into marketing and divulges how he fell in love with data-driven strategie ..read more
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Why Marketing Works: Loro Piana
The Marketing Millennials
by Daniel Murray
1w ago
If he’s wearing boat shoes to a yacht party… à la poubelle.  If he’s making marketing videos without a sense of humor… à la poubelle.  Who is Gstaad Guy and how did he make the phrase “à la poubelle” Instagram-famous?  Aidan unravels the tale behind Gstaad Guy and explains how roasting one rich friend turned this prototypical Gen Z influencer into an overnight success story. How did Gstaad Guy’s rich alter ego persona and sense of humor translate into partnership deals with Italy’s finest?  Tune in now to learn how this former six-figure Apple employee left his job behind t ..read more
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Why Marketing Works: Stanley Tumbler
The Marketing Millennials
by Daniel Murray
1w ago
What’s got Karen caught in a Target tizzy of absolute madness?  Stanley Cup— that’s who. How did a 110-year-old brand that was barely making a blip on the radar cause mass hysteria overnight? Aidan breaks down the tumbler’s battle-hardy past and explains how, with the help of one little alum from “The Bachelor,” three women on a mission to make Stanley great again turned around the entire marketing prospectus and brought life into the fledgling flask company. How did Stanley capitalize on influencer marketing and brand collaborations to position themselves as the top tumbler in the TikTok ..read more
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Why Marketing Works: The Mastermind Behind Sriracha’s $2.5B Empire
The Marketing Millennials
by Daniel Murray
1w ago
Food wouldn’t be the same without it. In fact, fried chicken might just drop off the face of the planet forever in its absence. What are we talking about?  Only one of the world’s most popular condiments EVER (and sorry ketchup and ranch girlies, your condiment hales in comparison to this spicy topping). With over 20 million bottles a year sold, and a staple of every Thai and Vietnamese restaurant, how did Huy Fong’s sriracha sauce become one of the most popular condiments in the world? Aidan unpacks the tale of how David Tran escaped his life in communist-occupied Vietnam to risk everyth ..read more
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Why Marketing Works: How to sell to the wealthy
The Marketing Millennials
by Daniel Murray
1w ago
If you thought Oppenheimer was hard to get tickets to then you clearly haven’t tried to set your hands on tickets “100 Years.” And even if you do score tix to the elusive Robert Rodriguez/John Malkovich flick, chances 99.9% certain that you’ll be dead before the film premieres.  That’s right. DEAD.  Is the movie trying to kill you in some sick real-life “Saw” game?  Well, good/news bad news, horror movie fans. The reason you won’t see the movie isn’t quite *that* exciting (sorry, but no long-haired girls climbing out of from well and into your TV screen are coming to get you aft ..read more
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Why Marketing Works: The Most Interesting Campaign in the World?
The Marketing Millennials
by Daniel Murray
1w ago
Wheaties ask to eat him for breakfast. Bears are warned about encountering him in the wild. Doctors rejected his organs from donation because they were too much for the average man to handle.  Who is he? Why, the most interesting man in the world, of course.  But more importantly, how did he become a household name? Aidan takes an inside look at the woman who created the most interesting man in the world (because honestly, would you expect anything less?) and breaks down how Dos Equis managed to capture an audience through some INGENIUS lifestyle branding techniques.  What’s the ..read more
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