Marie Haynes. March 27, 2024. The helpful content system has changed. As of March 2024, it is no longer its own separate system, but now, helpfulness is determined primarily on the page level by Google's core systems. I spent some time reviewing Google's previous wording to help us understand this significance of what has changed. […] The post The helpful content system has changed appeared first on Marie Haynes ..read more

Two articles were published this week that spoke of the frustration most of us who have worked in SEO have felt over the dominance of large brands for many search results. I’d like to share why I think Google has this problem, and why I think we will soon be seeing a change where more […] The post Thoughts on why big brands dominate Google. And how this is soon likely to change. appeared first on Marie Haynes ..read more

This was initially written as my first episode of Marie's Thoughts. SGE is not going away. SGE in Assistant will one day be the way people get their information and communicate with their technology.  Google's mission has always been to organize the world's information and make it accessible to all. I do not believe search […] The post Our industry is changing appeared first on Marie Haynes ..read more

Google announced a number of significant changes to Assistant today. The majority of coverage so far has been surrounding the many things that will be discontinued.  With no fanfare, the blog post quietly stated that “the microphone icon will now trigger Search Results” from within the Google app. And also, that the microphone in the […] The post Assistant and Search. Did Google just quietly launch a new Search Ecosystem? appeared first on Marie Haynes ..read more

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Google’s latest earnings call gave us a little bit more of a glimpse of where Google is headed. Below I’ve included several quotes from the call. Here is a summary of the most important parts: The post What we learned about SGE, Bard and Gemini from Google’s Q3 2023 Earnings call appeared first on Marie Haynes ..read more

I’m looking for sites to analyze as I review the October 2023 core update. This update was devastating to many sites.  There is a form you can use below to submit your site. You can choose whether or not I can use your site’s content as I study the update. What do you get out […] The post Help Marie Haynes study the October 2023 core update appeared first on Marie Haynes ..read more

Google’s documentation on the helpful content system tells us the system uses a machine learning model to produce a signal that Google can use when ranking content.  Some sites can be classified as unhelpful.  The signal tells Google’s systems that content from your site is unlikely to be content that a searcher would find the […] The post Is the helpful content system only a negative classification? appeared first on Marie Haynes ..read more

Google’s MadeByGoogle event confirmed what I’ve been saying for a while now. Bard is coming to Google assistant. Not only that, all of Pixel's hardware - the Pixel Phone, Watch, Earbuds and more - will have Google’s AI latest hardware on board. The post How Google’s Bard and New Pixel hardware will change your daily life, search habits and health monitoring appeared first on Marie Haynes ..read more

A major Google update starting Sept 14 aims to reduce unhelpful content. Sites across niches like recipes dropped. Real-world experience is now key. To recover, remove unhelpful content or improve it. Passionately create helpful, engaging content if you have true expertise. This update is terribly disappointing for many, but may usher in a new era […] The post The September helpful content update: Why you were affected and what you can do appeared first on Marie Haynes ..read more