Optmyzr Blog
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Optmyzr is a suite of time-saving tools for PPC experts. We help paid search experts speed up optimization and see maximum value from their ad spend. Our collection of articles on Optmyzr features paid search, digital marketing, PPC Town Hall, advertising ethics, and more.
Optmyzr Blog
2w ago
If you use Google Ads primarily as a growth tool, it stands to reason that you would dedicate your budget in part or in whole to acquiring new customers ..read more
Optmyzr Blog
3w ago
For a business, Google Shopping ads are a new channel to reach customers ..read more
Optmyzr Blog
1M ago
Have you ever wondered how many products you have overlapping or present in your various shopping (Standard or Performance Max) campaigns ..read more
Optmyzr Blog
1M ago
2023 was a lot. There were big cultural events that shook economic stability, as well as major innovations in ad tech ..read more
Optmyzr Blog
2M ago
After the Display vs Discovery Ads challenge, we decided to run a new test in the last part of 2023 to compare Demand Gen campaigns’ performance to that of “regular” Display campaigns ..read more
Optmyzr Blog
2M ago
In the ever-evolving world of paid search advertising, understanding the intricacies of platforms like Google and Microsoft is critical for campaign success ..read more
Optmyzr Blog
2M ago
Google started blocking third-party cookies for 1% of Chrome users (nearly 30 million people) on January 4th, 2024 ..read more
Optmyzr Blog
3M ago
Introduction PPC in 2023 was a whirlwind, fraught with dynamic shifts and challenges ..read more