RV153 - Defining Your Vision as a B2B Entrepreneur | The Hustle Nation Podcast
State of Demand Gen
by B2B Refine Labs
2w ago
Chris joined Chris Burns and Dustin McClone on the Hustle Nation Podcast to cover his transition from an entrepreneur to a luminary in B2B marketing. Chris shares the evolutionary path of his career, discussing the shift from generating superficial leads to creating substantial demand that translates into genuine customer interest. He staunchly advocates for marketing efforts that prioritize buyer education and execution on data-driven signals, over chasing dead-end leads. The rapport built through enlightening narratives offers listeners a treasure trove of strategic wisdom, illuminating a pa ..read more
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RV152 - Holistic Measurement in B2B RevOps | Chris Walker Weekly episode 7
State of Demand Gen
by B2B Refine Labs
2w ago
In this week’s event, Chris peels back the layers of B2B go-to-market strategies, revenue operations, and the often debated topic of benchmarking in marketing operations. The discussion delves into the potential pitfalls of industry benchmarks, the intricacy of marketing and sales integration, and the evolving landscape of data architecture within CRM systems. Chris challenges the accuracy and usefulness of common industry benchmarks and advises listeners on more effective ways of measuring and reporting go-to-market success. Guests and contributors share observations and pressing questions on ..read more
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RV151 - Decision Confidence in B2B SaaS | Grow Your B2B SaaS Podcast
State of Demand Gen
by B2B Refine Labs
3w ago
Chris joined Joran Hofman on the “Grow Your B2B SaaS Podcast” to talk about decision confidence in B2B marketing and GTM strategy. Chris's insights serve to upend traditional marketing practices, critically questioning the efficacy of siloed teams and outdated analytics in a modern, integrated go-to-market environment. Several key themes emerge from Chris Walker's discussion. Initially, he emphasizes the pitfalls of a siloed approach to GTM where marketing, sales, and SDRs operate independently without cohesive data to back strategic decisions. As Chris outlines the must-haves for future-proof ..read more
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RV150 - Expert Session: Scaling a Demand Engine, with Alice de Courcy
State of Demand Gen
by B2B Refine Labs
3w ago
Chris was joined by Cognism’s Alice De Courcy to talk about the transformative journey of marketing strategies from lead generation to demand generation. The dialogue revolves around the pivotal shifts in B2B Go-to-Market and digital demand tactics, revealing the forward-thinking practices leading today's marketplace.  Alice unfolds the rationale behind moving from a lead gen to a demand gen strategy and emphasizes the importance of evaluating revenue-driving factors within marketing initiatives. By analyzing the revenue models and aligning with organizational targets, she expresses how C ..read more
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RV149 - Understanding Revenue Operations | Chris Walker Weekly episode 6
State of Demand Gen
by B2B Refine Labs
3w ago
In this week’s event, Chris covers the intricacies of B2B marketing, focusing on critical areas such as go-to-market digital demand, revenue operations, and trends shaping the industry. In this engaging episode, Chris discusses the misunderstood realm of Revenue Operations (Rev Ops) and challenges the conventional setups that might impede marketing efficiency and overall go-to-market strategies. The conversation explores various structures of Rev Ops within different companies, highlighting the pros and cons of centralized versus distributed functions. Chris questions mainstream methods like m ..read more
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RV148 - The Rise of the “Who” Economy: How to Become a Trusted Voice in B2B | Nearbound Marketing Podcast
State of Demand Gen
by B2B Refine Labs
1M ago
Chris joined Logan Lyles on the Nearbound Marketing podcast to dive into the modern landscape of B2B marketing. As an expert in go-to-market strategies and digital demand, Chris brings to light the evolution of buyer behavior, the growing importance of trust, and the dynamics between traditional and contemporary marketing techniques. Our conversation delves deep into how B2B companies can navigate and capitalize on these changes for optimal growth and customer acquisition. The episode uncovers the shift from a “how economy” to a “who economy,” emphasizing the relevance of trust and relationshi ..read more
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RV147 - The Role of Data in Product-Led Growth | Chris Walker Weekly episode 5
State of Demand Gen
by B2B Refine Labs
1M ago
In this week’s event, Chris dives into the rapidly evolving landscape of Product-Led Growth (PLG) and how it intersects with traditional sales-led approaches. Chris Walker, a seasoned expert in the space, delves into the latest trends and firsthand observations that challenge the predefined notions of PLG's necessity in today's economic climate. Product-Led Growth, once revered as the indisputable pathway for software companies, faces scrutiny as Walker shares real-world instances where pulling back from PLG motions proved advantageous. He articulates the results of meticulous analyses, indica ..read more
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RV145 - Optimizing CRM Data Architecture | Chris Walker Weekly episode 4
State of Demand Gen
by B2B Refine Labs
1M ago
In this week’s event, Chris revisits his conversation with Crissy and Charlie Saunders, conveying the critical role of precise CRM framework in heightening a company's analytics and decision-making capabilities. In our pursuit of clarity and actionability in pipeline modeling, we explore the common struggles marketing leaders face when manually interpreting data through spreadsheets, and propose a transformative solution — a custom CRM object. Building upon the core concept of intelligently structuring data, Chris emphasizes the distinction between pipeline modeling/diagnostics and multitouch ..read more
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RV144 - CEO Thought Leadership and Personal Branding
State of Demand Gen
by B2B Refine Labs
1M ago
Chris joined Finn Thormeier, Founder of Project 33, on the Founder Led Marketing Podcast to chat about the intricacies of thought leadership strategies, especially highlighting the significant role an active CEO can play in company growth through social media engagement. The podcast offers an in-depth analysis and valuable insights on the transformative power of LinkedIn and other organic content channels for B2B companies. The conversation uncovers a critical discourse on the traditional and emerging paradigms of measuring marketing efficacy in B2B organizations. Chris shares his visionary ta ..read more
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RV143 - Pipeline Architecture vs. Multi-Touch Attribution
State of Demand Gen
by B2B Refine Labs
1M ago
Chris was joined by Charlie and Crissy Saunders of CS2 Marketing to talk through the intricacies of funnel architecture versus attribution. The conversation spotlights the foundational importance of understanding how funnel tracking sets the stage for a company's go-to-market success, transcending mere marketing analytics. The discussion provides a nuanced exploration into the stark differences between funnel tracking and multitouch attribution. While both concepts play vital roles within a company's data-driven decision-making processes, they each serve distinct purposes. Chris, Charlie, and ..read more
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