Introducing ‘Go Phygital’ by FOURPLUS MEDIA – it’s like giving optical stores a digital upgrade while keeping the traditional store experience intact. This cool service helps opticians blend their physical stores with the online world to reach more customers and make things easier for everyone. With ‘Go Phygital,’ opticians can use technology to make their stores more exciting. They can use digital tools to connect with customers better, manage their stores more efficiently, and even attract more people to visit in person. One awesome thing about ‘Go Phygital’ is how it helps opticians show of ..read more

Demi Moore, the American actress, adorned her Carolina Herrera fashion show look in New York with her signature sunglasses. The HER 0221/G/S – O63 HA Havana Red Cat Eye sunglasses by Carolina Herrera, enhanced her style ..read more

Brunello Cucinelli introduces his renowned “gentle luxury” ethos to eyewear with the launch of the inaugural collection under a 10-year licensing partnership with EssilorLuxottica. Reflecting the brand’s distinctive elements, one model showcases a discreet metal plaque inscribed with “Solomei AD MCCCXCI [1391],” paying homage to the founding date of the medieval hamlet restored by Cucinelli.  Unveiled in Rome, the premiere collection features both prescription glasses and sunglasses, meticulously crafted to embody elegance and sophistication. With a careful selection of retailers, Cucinel ..read more

In a conversation with VisionPlus, Mr. Ketan Parikh, the Managing Director of Sterling Meta Plast, takes us on a journey from the humble beginnings of the company to its remarkable 40-year milestone.  VisionPlus: To start with, can you take us back to the beginning when Sterling began? Did you anticipate or predict Sterling to achieve such significant success?Ketan Parikh: Sterling-Skylark Optical Company began in 1984. Previously, my father and my uncle ran multiple retail stores in Jharkhand. After moving to Mumbai in 1976, my uncle expanded into exporting automobile parts and diesel en ..read more

As the anticipation builds, VisionPlus EXPO 2024 invites the optical community to partake in this global celebration of eyewear. Beyond being a trade show, it’s an immersive experience where business, innovation, and fashion converge. Participants can look forward to forging meaningful connections, staying abreast of industry trends, and contributing to the collective growth of the optical trade. A Global Showcase of Optical Excellence Anticipation is high as exhibitors from across the globe gear up to unveil the latest in eye care technology and eyewear fashion. VisionPlus EXPO 2024 promises ..read more

In the world of eye care, it’s not just about doctors treating kids’ vision problems. Mr Ramachandran Parthasarathy reminds us that companies making glasses also have a big job. They need to prove that their products work well, especially for children. He suggests using special IDs for these products to make sure they meet quality standards. Parthasarathy also talks about a global plan by the World Health Organisation to make sure everyone gets the eye care they need. While it is quite important for qualified eye care professionals to treat children and suggest corrective measures for the eyes ..read more

As the Mumbai Optical Association (MOA) held its much-anticipated elections for the year 2024, the optical industry witnessed yet another historic event. With 22 candidates vying for positions and a total of 168 votes cast. The electoral process commenced on March 17th 2024 at Stepper’s Office in Borivali, where 77 enthusiastic members participated in shaping the future of the association. The following day, March 18th 2024, saw the continuation of this democratic exercise at the MOA Office in Kalbadevi, with 91 dedicated members adding their voices to the electoral process. The 2024 elections ..read more

The iconic American singer-songwriter Miley Cyrus and actor-model Matthew Noszka star in the new #DGEyewear Spring-Summer 2024 Campaign. The Spring Summer 2024 eyewear collection by Dolce&Gabbana showcases ultra-feminine designs like the DG Crystal collection with crystals and the iconic DG logo, alongside bold reinterpretations of the DG Sharped line. The DG Mirror Logo range offers statement-making styles for men, while the collection expands with unisex options for confident self-expression ..read more

Calvin Klein Jeans is the casual expression of the fashion lifestyle brand. Trend-forward shapes, bold pops of colour and design details are thought-provoking for the younger generations. CKJ23641S Designed in plant-based resin, this modern cat-eye style has the iconic metal CK monogram logo for a strong statement on the temples. CKJ23656S This full acetate sunglass style features bold volumes and two layers of coloured acetate for a colourful, stand-out look. The CK monogram logo appears on the temples. CKJ23643 Constructed in mixed materials, this style is designed in acetate while the ..read more

Barton Perreira has launched their most luxurious sunglasses: the limited edition Aldrin aviator. These sunglasses are exceptional, blending advanced design and meticulous craftsmanship. Inspired by 1960s furniture, the Aldrin seamlessly mixes metal and acetate layers for a timeless look. Every detail, from the metal accents to the flawless finish, reflects Barton Perreira’s dedication to perfection. The Aldrin aviator isn’t just eyewear; it’s a symbol of sophistication, celebrating the brand’s commitment to creating top-quality luxury products ..read more