Marketers and business owners often focus on being discoverable and forget that people also rely on quality content. Moreover, they try to equilibrate between ‘keyword optimized’ and ‘keyword stuffed’ and neglect that being on top of SERP without conversions won’t do any good. However, along with discoverability, it is also essential to boost your organic CTR in Google and convert visitors into customers. Organic Click-Through rate (CTR) = Organic clicks / Impressions Importance of organic CTR Enhance value and relevancy of your website Organically improve website’s Google ranking Increased t ..read more

In today’s digital era, most businesses own a website, and many aim to earn high traffic, conversions and track their online progress. Moreover, they use many analytical tools to check and report their online presence in its wake. However, Google Search Console has proved to be highly beneficial for tracking a website’s performance and improvement.  What is Google Search Console? Google Search Console, formerly known as ‘Google Webmaster Tools,’ is a platform to monitor how Google views the website and optimize its organic presence. According to Google, Google Search Console is advantageo ..read more

According to IBEF, the Indian e-commerce market is expected to grow to $111.4 billion by 2025 from $46.2 billion in 2020. Moreover, Covid-19 has also stimulated its growth. While e-commerce is skyrocketing, many platforms for online businesses are striving against each other to succeed. However, amid such rigorous competition, Shopify is steadily rising and thriving.  “More than 1.7 million merchants sell using Shopify platform.” (Source: Shopify Unite) Why use Shopify for your online business? Highly customizable  Simplified backend administration It has many useful in-built tools ..read more

We have all received an email that we marked as spam, immediately deleted or ignored it altogether. If this is happening to you. Email is a complex aspect of marketing. From list building to copywriting, the landscape keeps changing.  In order to run a successful email marketing campaign, it is important that you stay current with the best email practices of the time. This article covers the most important email marketing tips, along with actionable advice that will help you implement them right now.  Get Personal  Personalization is one of the most important aspects if you wa ..read more

Google announced the launch of Dynamic Exclusion Lists on April 15th, a new safety feature that will make it easier for advertisers to protect their ads from running alongside content that does not align with their brand or campaign. When irrelevant sites are excluded from your buyer persona, there is better optimization fruit. Also, there’s no sense spending any budget putting ads there. Google explains dynamic exclusion list, “Advertisers can schedule automatic updates as new web pages or domains are added, ensuring that their exclusion lists remain effective and up-to-date, once they upload ..read more

404 errors are quite normal parts for the web crawling, and it may be for 40% of the site’s URL in the Search Console, as per Google. John Mueller says it’s quite normal if 30-405 of URLs of a site’s search console reports are returned with Google’s 404 error page link. This is stated during the Google Search Central SEO hangout from February 25, where we also learned it’s impossible to stop Google from trying to crawl URLs that no longer exist. Google may continue trying to crawl URLs years after they’ve been deleted from a website, and there’s nothing site owners can do to prevent that from ..read more

Are your Instagram posts not getting enough traffic? Have your likes suddenly dropped, and your content does not appear for specific hashtags? You might be shadowbanned. Instagram, for many reasons, is restricting some people’s posts, so they do not show up in hashtag search on explore page, and it becomes invisible to users who do not follow you.  To check if your account is shadowbanned, post two or three content with not-so-popular hashtags. Then ask a few of your non-followers to search for your used hashtags. If they find you, you are safe, but if they do not see it, then your accoun ..read more

Apple’s new iOS 14 update launch has changed the game for marketers. People using iOS 14 will have an option to choose ‘not to share their data’ every time they install a new application. Businesses will need to adjust their marketing strategies to keep spinning their wheel of effective marketing. About iOS 14 updates Formerly, iOS users had to turn off the data sharing option manually. With Apple’s new iOS 14 updates, every time users will install an application or open an already installed application, they will receive a pop-up notification whether they want to permit the application to tra ..read more

According to PwC’s Global Entertainment and Media Outlook report, India is the third-largest consumer of podcasts with 57.6 million monthly listeners. However, podcasting for business and marketing has only begun to gain traction as a strong content marketing strategy. But with the upsurge in the consumption of podcasts, including them in your marketing campaign is highly beneficial. How can podcasting boost your content marketing campaign?  Listeners are increasing RedSeer consulting says India had 71 million active users in 2020, which increased to 95 million in 2021, showing a 34 per ..read more

For establishing startups and small businesses, it is essential to know their key performance indicators (KPI). Business owners think they have it ‘all covered’; however, most of them overlook some crucial KPIs and make critical errors like, Not aligning KPIs to business strategies Measuring irrelevant factors Blindly follows others Do not involve executives in KPI selection Not updating existing KPIs It is easy to get buried in day-to-day activities and miss out on the big picture, and many new entrepreneurs may not realize some key data points and their significance. However, knowing which ..read more