Wondering how to set up at TikTok Shop and get started taking your short-form mobile videos to the next level? You’ve come to the right place. Focus on the right steps to create your account, structure your shopfront, decide on a product range, add products, and work toward a sustainable content strategy with our comprehensive ..read more

TikTok Shop may be the new frontier of eCommerce, but does it work? Businesses have certainly taken notice of TikTok and are intrigued by the potential of leveraging such a large, engaged and well-segmented user base. While there are many reasons to use TikTok Shop, it also is not an ideal choice for every brand ..read more

When it comes to eCommerce in 2024 and beyond, both Amazon and TikTok Shop are powerful selling channels for businesses. Amazon is more established and trusted, existing for decades and targeting customers who have a clear purchase intent. TikTok Shop is a newer eCommerce space married to social media and is ideal for businesses looking ..read more

We speak with many brands that are getting interested in TikTok Shop; they hear it is the place to be but don’t know enough to decide whether it is the right horse to back. Let’s first share some facts to highlight the potential TikTok brings to sellers: Now have we got your attention? So now ..read more

Affiliate Center A platform within TikTok Shop where affiliates can access promotional materials, track their referral links and monitor their earnings from driving sales to products on the platform. Content Creator Individuals who create and share engaging content on TikTok, including product reviews, tutorials and sponsored posts, to promote products available on TikTok Shop. Conversion ..read more

The 5 Don’ts The Amazon bots have really stepped up lately with added vigilance and efficiency. They don’t sleep, they don’t rest and they are not letting any new offending copy through to the live site. Without any warning or communication from Amazon they may replace your product details abruptly with a “SORRY, we couldn’t ..read more

Those looking to gain an edge over competitors have undoubtedly heard of A+ Content. With large images, expansive text, in-depth specifications, and cross-shopping-friendly charts, this additional, rich content on an Amazon detail page can answer buyers’ questions and increase conversion. But what is A+ Premium?  What is Amazon A+ Premium? Like regular A+ Content, A ..read more

If you’re new to Amazon or already selling but still woefully in the dark about how to utilise the platform effectively, the endless jargon can sometimes feel overwhelming. Some confusing features and acronyms you may encounter on your seller journey include terms like Buy Box, A+ Content, BSR, and FBA, all of which sit on ..read more

In the vast world of eCommerce, trust is important. Amazon’s customer-centric approach seeks to both reassure buyers and allow sellers to establish credibility. How do they do it? Badges. Earning a stripe of colour on your Amazon listing can mean many things–from denoting a discount or distinguishing a bestseller– but one thing’s certain, it’s nearly ..read more

Dear reader, today at eCommerce Nurse, I’ve decided to become the company’s self-appointed fairy godmother. A fairy godmother on a budget who can’t necessarily promise to deliver, but a well-intentioned fairy godmother nonetheless. It’s the thought that counts, right?! With the holiday season just a hop, skip, and half a dozen mince pies around the ..read more