Today on The Employer Brand Shop Talk podcast, we have a special episode for you! Instead of interviewing a practitioner from an external organization, I am joined by my colleague Erica. Erica has been part of The Employer Brand Shop team full time since June 2021 and, as the Employer Brand Content Manager, she has been instrumental at improving and expanding on all of the employer brand content creation services we offer. With a background in journalism and communications, she has a passion for finding and telling interesting stories. Within her role, Erica finds the stories of what it’s actu ..read more

In this episode, we are pleased to welcome Jen Paxton to the podcast! Jen (pronouns: she/her/hers) heads up all things people at Smile as their VP of People. Over the past 10 years, she has developed a passion for building and scaling start-ups (3 of which have led to successful acquisitions) and giving employees the structure and support they need to flourish and grow. Besides this, Jen loves coaching managers, fostering a culture of feedback, and creating programs that will help build a sense of belonging. Jen is a mom of two girls, loves being outdoors, eating tacos, and drinking her weight ..read more

In today’s episode, we are pleased to welcome Delfina Stabile, Global Talent Attraction Manager at Uber, to the podcast! Delfina, who is originally from Argentina, moved to Mexico City to join Uber’s Talent Acquisition team five years ago. Her curiosity, paired with Uber’s culture around driving growth, recently led her to San Francisco to take over Employer Brand globally at Uber. Delfina is passionate about recruiting, data, and social media and when she’s not working, she is probably traveling and trying new restaurants. Delfina and I will be diving in to all things paid ads, optimization ..read more

In today’s episode, we are excited to be chatting with Chanèle McFarlane, a Certified Career Strategist and TEDx Speaker. Chanèle is also the Founder of Do Well Dress Well through which she creates content and learning experiences to help people launch, pivot, and accelerate their careers. She is known for her approachable and practical advice on personal branding and career strategy and as a result, her expert commentary has been featured in Fast Company, The Globe & Mail, ELLE Canada, FLARE Magazine, and more. She is also an on-air career expert with appearances on Breakfast Television ..read more

In today’s episode, we are excited to be chatting with Chanèle McFarlane, a Certified Career Strategist and TEDx Speaker. Chanèle is also the Founder of Do Well Dress Well through which she creates content and learning experiences to help people launch, pivot, and accelerate their careers. She is known for her approachable and practical advice on personal branding and career strategy and as a result, her expert commentary has been featured in Fast Company, The Globe & Mail, ELLE Canada, FLARE Magazine, and more. She is also an on-air career expert with appearances on Breakfast Television ..read more

In today’s episode, we are thrilled to be speaking with Jordan Beresford, manager of employment branding at Sephora Canada. With over six years of experience working in the recruitment marketing and the employer brand space at fortune 500 companies and over 12 years of experience working in marketing, Jordan brings a wealth of digital marketing and content knowledge to the world of talent acquisition. She is passionate about optimizing the candidate and employee experience and using storytelling to engage, retain, and attract talent. She often speaks of the employee value proposition and how i ..read more

In today’s episode, we are chatting with Ashleigh Joyce, employer brand manager at Calendly. Ashleigh is passionate about crafting stories about the people and culture at Calendly that are authentic and exciting to job-seekers and ultimately drives them to pursue a future there. Outside of work, Ashleigh is married to a Britt who she calls her roommate, a lover of fermented grapes and bourbon, a foodie who also enjoys exercise, a gremlin-wrangler to her two children, a psych major-turned-recruiter-turned-talent brander, and a non-traditional introvert who suffers from imposter syndrome. Ashle ..read more

Welcome to season three of The Employer Brand Shop Talk Podcast! If you are a new listener, thank you so much for joining us and if you are a returning listener, thank you for tuning back in! My name is Natasha Makovora and I’ll be taking over the hosting duties from my colleague Kaitlyn, who is now on maternity leave. In this episode, I’ll share a bit more about myself and what you can expect in season three of The Employer Brand Shop Talk Podcast.   My career has taken me on many paths including HR administration, learning and development, talent acquisition, and employee experience. Af ..read more

This week marks the final episode of season two of The Employer Brand Shop Talk Podcast and I am here with my colleague, Natasha Makovora, to share our top takeaways and key moments from the past nine episodes. We were so lucky to have a wide range of knowledgeable guests on the podcast this season and today, we will be reflecting on the valuable lessons we learned from each and every one of them. From the evolution of recruitment marketing, to creating unique recruitment marketing content, building a comprehensive DEI strategy, employer brand metrics, and so much more, we hope that this serv ..read more

In today’s episode, we are speaking with Marquise McCoy, employer branding program manager at Netflix. As part of his role, Marquise tells world class corporate culture stories that set Netflix apart from its peers and demonstrate how the company’s success is fuelled by the experiences of its employees through social campaigns, earned media, and a bit of magic of course. Marquise has more than a decade of experience in the industry and has previously worked as a communications manager at LinkedIn, a director of professional development at the San Francisco Bay Area Chapter, and on the non-prof ..read more