In the middle of the economic crisis, we ask ourselves how to do Employer Branding during tougher times. Our host Claes Peyron, Managing Director Nordics UK&I at Universum, is joined by Lisa Yllequist, Head of Employer Branding at Skanska. Together, they are talking about having a long term focus on Employer Brand.  Lisa describes how she is not experiencing any decrease in focus on Employer Branding through tougher times, and how this comes down to trust from the stakeholders and the managing team. Involving them in the Employer Branding work is one way to earn that t ..read more

In this episode Simon Fransson – General Manager at Columbia Road, together with our host Claes Peyron – Managing Director for Nordics & UK at Universum, are talking about completely flat organisations, meaning no hierarchy in roles.    Columbia Road is a community led organisation, which you can define as a company without any managers or as a company with only managers. Simon and Claes discuss the self-leadership as an effect of everyone being their own manager as well as trust and transparency being key in this t ..read more

In order to commemorate International Women’s Day, during our latest episode we shed light on the women in STEM. Dora Palfi, Co-Founder and CEO of imagi, joins our host Claes Peyron, Managing Director Nordics UK&I at Universum, in the studio. Dora who has been refered to “the girl on the seventh floor” for being the only female developer in the entire area of a company knows the importance of having role models. Dora has a bachelor’s degree in Neuroscience with a minor in Computer Science. She has also studied Human Computer Interaction at KTH Royal Institute of Technology, in ..read more

In this episode Mårten Lundberg – Chief Communications Officer at the mobile operator 3, together with our host Claes Peyron – Managing Director for Nordics & UK at Universum, are talking about being relevant and quick when it comes to Employer Branding.   During the episode, Mårten and Claes talk about how the customer-, corporate- and Employer Brand - are all linked together. Mårten gives us examples of storydoing instead of storytelling and highlights how important it is to be relevant in the conversation that the world talks about today. Furthermore, you g ..read more

In today’s episode our host Claes Peyron, Managing Director Nordics, UK&I at Universum, is joined by two people in the studio: PhD Magdalena Stadin who works as postdoc in Human-Computer Interaction at the department of Information Technology at Uppsala University, and, Associate Professor Magnus Lodefalk who also is the initiator of the AI-Econ Lab at Örebro University as well as affiliated to the Ratio research institute. Together they discuss how Artificial Intelligence or AI affects and will affect the labor market. Over the course of history we’ve seen how technology can replace ..read more

In this episode Nina Jansdotter  – Behavioural scientist, Personal Coach and Author, together with our host Claes Peyron – Managing Director for Nordics & UK at Universum, are talking about “Quiet Quitting”. Quiet Quitting started trending on TikTok in July 2022 and may arguably be described as the American equivalent of a protest to hustle culture at the workplace. During this episode Nina and Claes are deep diving in this hot topic. Among other things, we get answers to the following questions: What is Quiet Quitting and why do people Quiet Quit? Whe ..read more

Listen as Universum’s Managing Director for Nordics & UK, Claes Peyron, is joined by Universum’s Global Accounts Director and Employer Branding author Richard Mosley, to talk about how to attract your critical talent group.  This episode focuses on key questions like whether the financial difficulties in the world will contribute to a paradigm shift, if companies be able to pick and choose among the available talent, or of it will still be a talent-driven market.  Richard believes that the power will remain with the talent and especially the critical talents grou ..read more

Cathy Andreasson – Employer Branding Specialist at H&M Group, together with our host Claes Peyron – Managing Director for Nordics & UK at Universum, is talking about the long-term perspective of Employer Branding. Now, people know about Employer Branding. They know it is time to act. But how that is done - is not so known. Cathy makes it clear that Employer Branding is not a quick fix, it is about influencing over time. Furthermore, Cathy and Claes discuss how to prioritize Employer Branding when working at a cost-conscious company or just the fact that we ar ..read more

We talk about them, but it is now time to talk with them - referring to the students of course! Our host Claes Peyron, Managing Director for Universum Nordics & UK, is visited by two students - Julia Caron Olsson and Axel Nyblom. Julia is a newly graduated environmental scientist who will continue with a master in sustainable development this fall. Axel is a recently graduated Service Management Retail student. According to Universums Carrier test, Julia is a Ground-Braker, and Axel is a Go-Getter. During this episode you get to know ..read more

Jacob Andelius - Employer Branding professional, together with our host Claes Peyron, Managing Director for Universum Nordics & UK, are talking about carrier pages. They focus on templates, differentiation as well as the assets and content when it comes to the carrier pages. During the episode you get to listen to great examples of both good and bad carrier pages. Jacob brakes it down in an educational way and makes it easy for us to understand that well executed carrier pages are critical. What are the do’s and don’ts when it comes to carrier pages? Listen to the episode and find out ..read more