Join Maya Tsankova, Global Employer Branding & Digital Communications Lead at Coca-Cola HBC, and our host, Claes Peyron, Managing Director Nordics, UK&I at Universum, as they delve into the art of attracting Generation Z talent. Maya candidly shares Coca-Cola HBC's journey in launching an international leadership trainee program in 2023, aimed at bringing in high-potential Gen Z talents. Through this discussion, she highlights the challenges faced, lessons learned, and the success achieved. In a competitive market for Gen Z talent, it's crucial to find unique ways ..read more

In this episode Mika Sallinen, Country Manager Finland at Universum, together with our host Claes Peyron – Managing Director for Nordics & UK at Universum, discuss the Talent Outlook 2024. The annual talent survey by Universum discovers top challenges and trends Employer Branding and talent acquisition experts should be aware of in 2024. Mika and Claes explore the latest predictions in hiring and talent market dynamics, covering topics such as the evolving talent landscape, the importance of reassessing work-life balance, and the role of Generative AI in talent acquisition stra ..read more

In this episode Marcus Jarl – Behavioral Scientist, Markets & Business Development at EY, together with our host, Claes Peyron – Managing Director Nordics, UK&I at Universum, discuss the next normal in the workplace. Marcus describes how to navigate as an employer in the post pandemic environment as well as the global unrest including climate change, wars, rise of AI, inflation and downturn of the economy. What are ways you as an employer can reassure talent in this new, at times challenging environment? And what do successful employers look like in this complex environment? Discover ..read more

In this episode Isa Wurie – Employer Branding Consultant and DE&I Specialist at Universum, together with our host, Claes Peyron – Managing Director Nordics, UK&I at Universum, discuss diversity, equity, and inclusion (DE&I) in the workplace. Isa describes what DE&I is all about, how it’s important for the company culture and how it matters to the younger generations. Isa and Claes also discuss why DE&I is a hot topic right now, the benefits employers can gain and the actions that can be taken. Learn this and much more in this important episode! Hosted on A ..read more

In this episode Richard Mosley, Global Client Director at Universum, together with our host Claes Peyron – Managing Director for Nordics & UK at Universum, talk about gender differences in the labour market.   The inspiration for this topic is Claudia Goldin - the 2023 Nobel laureate in Economics. She has studied the female participation in the labour market over the past 200 year and uncovered the reasons for gender gaps in earnings and labour force participation.   Richard and Claes connect the findings from Goldin’s research to Universum ..read more

In this episode Ann-Therése Enarsson – CEO at Futurion, together with our host, Claes Peyron – Managing Director Nordics, UK&I at Universum, are talking about how Artificial Intelligence will affect the world of work. Ann-Therése explains how the revolution of AI is referred to as the Fourth Industrial Revolution and that in many areas we are only scratching the surface of how AI will affect the work life. Intellectual professions as well as education are two examples Ann-Therése points out are going to change drastically. Furthermore, Ann-Therése and Claes discuss wh ..read more

The result from our annual survey Employer Branding NOW is here. A survey of over 1,700 talent leaders – focused on how companies compete in a world of talent shortages and the specific strategies used by the World’s Most Attractive Employers. Our host Claes Peyron, Managing Director Nordics UK&I at Universum, is joined by Jim Evans, Global Client Advisor at Universum. Together, they are summarising key trends from the EB NOW survey. Jim and Claes discuss the fact that we can see a downturn of the economy and talent shortage at the same time. Jim also highlights ..read more

In this episode Karolina Löfqvist – Founder & CEO at Hormona, together with our host, Claes Peyron – Managing Director for Nordics & UK at Universum, are talking about how hormonal health affects women at the workplace. Karolina explains how she, during her former employment as an investment banker, started experiencing issues with her health, including brain fog, weight gain and hair loss. She went to multiple doctors that diagnosed the symptoms as being stress related. Karolina finally got in contact with a doctor focusing on hormonal changes in women and got confirmation that her h ..read more

In the middle of the economic crisis, we ask ourselves how to do Employer Branding during tougher times. Our host Claes Peyron, Managing Director Nordics UK&I at Universum, is joined by Lisa Yllequist, Head of Employer Branding at Skanska. Together, they are talking about having a long term focus on Employer Brand.  Lisa describes how she is not experiencing any decrease in focus on Employer Branding through tougher times, and how this comes down to trust from the stakeholders and the managing team. Involving them in the Employer Branding work is one way to earn that t ..read more

In this episode Simon Fransson – General Manager at Columbia Road, together with our host Claes Peyron – Managing Director for Nordics & UK at Universum, are talking about completely flat organisations, meaning no hierarchy in roles.    Columbia Road is a community led organisation, which you can define as a company without any managers or as a company with only managers. Simon and Claes discuss the self-leadership as an effect of everyone being their own manager as well as trust and transparency being key in this t ..read more