In today’s Building a Modern Employer Brand podcast episode, you learn about social recruiting which is different to recruiting on social media. And, you’ll also learn why it’s time to move from simply recruiting on social media to social recruiting. My name is Susanna Rantanen, and my employer branding agency Emine has been recognised as one of the Top 10 European Employer Branding Agencies. We work with HR, talent acquisition, marketing and communications and hiring managers to apply content, social media marketing and persuasive communication to convince and convert talents t ..read more

Corporate employer brand influencers, internal employer brand influencers and talent ambassadors. They all mean the same thing, and we all want to collaborate with them for the same reason: getting business advantage from employees who are actively engaging, networking and creating content on their social media. In today’s Building a Modern Employer Brand podcast episode, we will discuss how you can work with your internal influencers to build a strong employer brand that attracts and retains talent. If you want a written version of this episode, find the show notes page here ..read more

According to a recent study by Loom, a video app company, bad communication costs your company a whopping $21B a week. Communication is a funny thing. Just because we learn to speak as kids don’t automatically make us good communicators. In today’s Building a Modern Employer Brand podcast episode, we talk about communication. And not just any communication but bad communication and how to prevent it. Find all links mentioned in this episode on the show notes article for this episode: ? https://bit.ly/42pJBsn ************** ? Subscribe to my weekly email and stop missing out ..read more

In today’s episode of the Building a Modern Employer Brand podcast, we talk about how to work with target audiences in talent marketing or HR marketing, if you prefer using that term. Targeting your marketing, especially for employer branding, continues to be somewhat troublesome for many HR and employer branding professionals. ✨ Who should be included in your target audiences? ✨ Why being specific is the key to success? These are the two key questions I will answer in today’s episode. Don’t forget to go to the show notes page to get the access to the additional goodies connected to this episo ..read more

Do you know what are the 5️⃣ (five) things you’re not doing for optimal growth and reach on LinkedIn? In this week’s episode of the Building a Modern Employer Brand podcast, we talk about using LinkedIn content to grow your reach and build a community that helps you advance your business and career goals. Get from this episode: ? 8 reasons to use LinkedIn Content for business and professional growth ? 5 ways to use LinkedIn Content to build growth and reach ? What supercharges your LinkedIn Growth And in the show notes article: links to a variety of tools helping you to remember your lines whe ..read more

Facebook Professional Mode is a recent Facebook feature for professional content creators.  It is targeted at those users who want to use Facebook for professional purposes but prefer not to make their more personal posts visible to everyone. In this week’s  Building a Modern Employer Brand podcast episode, I’ll tell you about this new Facebook feature that I switched on for my professional content. Facebook promises to maximise the reach of our professional content on Facebook without compromising the “privacy” of those posts intended for friends only. Find the text version and ..read more

What if you had a simple framework to implement and follow for building a modern employer brand for your organisation? What if you could remove the stress and anxiety of not knowing exactly what needs to be done to achieve your desired employer brand perceptions and start building a talent pool from brand followers to advocates and from advocates to recruitment leads? What if I could give you this framework and help you plan and execute, as planning is not enough to build an employer brand? In today’s episode of the Building a Modern Employer Brand, I share with you the Modern Employer Brandin ..read more

LinkedIn just published The Future of Recruiting 2023 report with 17 predictions of what world looks like for those working in recruiting and talent acquisition. In this episode of the Building a Modern Employer Brand podcast, I’m taking you through these 17 predictions. Do you want to download the report? Go here to download it: https://bit.ly/432gDQs ? Find me @‌rantanensusanna on Instagram, Pinterest, YouTube, and Tiktok for branding, marketing and communications tips and content for the HR Industry! ? Subscribe to my weekly email and stop missing out on my free, exclusive tip or advic ..read more

We all know how difficult and gut-wrenching talent acquisition can be. The pain of not knowing where to find potential applicants or are you actually going to get anyone to apply can be extremely stressful. What strikes me off is that hardly anyone working in talent acquisition seems to realize that there is actually one specific area where you have a huge frequently unused opportunity to impact the outcome of your campaign and drive the results you need from your recruitment marketing investments. That, when you advertise for your job opportunity, it should not be a passive time for you, wher ..read more

What is the secret to creating marketing content your audience wants? Because: "Not everything that happens at your company is newsworthy", says Ann Handley, a marketing and business writing expert. The thing is: ☝️ Anyone can post anything online. ❌ But everyone doesn’t need to post everything online. ? Because no one wants to see everything posted online. In this episode of the Building a Modern Employer Brand podcast, I share with you the secret to creating marketing content your audience will want to receive. Do you want to get this podcast episode in a written format? Go here: https://bit ..read more