#182 Behind the Scenes - I'm writing a Game-Changing Book about Employer Branding
Building a Modern Employer Brand
by Susanna Rantanen
1w ago
This week’s episode on the Building a Modern Employer Brand podcast is a little bit different to what you and I are used to. I’m going behind the scenes on writing a book about employer branding, on the Magnetic Employer Branding Method™️. I share my backstory, how I feel about employer branding, which will be reflected in this book, and my mind map on the content of this book. I hope you like it! If you do, please subscribe to this podcast and follow me on Instagram, LinkedIn, YouTube, and TikTok. I’ll keep you in the loop about this book and you’ll learn about modern employer branding ..read more
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#181 How building your Magnetic Employer Brand is like dating – part 2
Building a Modern Employer Brand
by Susanna Rantanen
2w ago
Building the Magnetic Employer Brand equals the dating game going strong! If you just went.. "what the heck?", great! I wanted you to! I wanted to win your attention, and with this part 2 episode my intention is to sustain it. This week, in this part 2 Building a Modern Employer Brand podcast episode, we will finish with this crazy-sounding idea and see whether we end up married, engaged, or broken up. In this episode, you'll learn about the most important phase in employer branding for your organisation: converting employer brand value back to the business. As a bonus, I also explai ..read more
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#180 How building your Magnetic Employer Brand is like dating - part 1
Building a Modern Employer Brand
by Susanna Rantanen
3w ago
Employer Brand, as a consistent communication process such as building the Magnetic Employer Brand, is like dating in the pursuit of finding The One. In this episode of the Building a Modern Employer Brand podcast, I compare dating to employer branding. Because I’m exploring a more difficult topic in depth, I decided to split this into two episodes. The other one will be released next week as episode 181. If you are like many of our clients, you’ll laugh because what I explain to you is so true and makes so much sense. And if anything, this image of dating in employer branding will stick ..read more
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#179 Unlock Your Potential: The Power Of Self-awareness For Career Growth
Building a Modern Employer Brand
by Susanna Rantanen
1M ago
Are you aware of the power of self-awareness for career growth, but also in personal and professional relationships? In this episode of the Building a Modern Employer Brand podcast, we talk about self-awareness and how to unlock your potential by becoming more self-aware. In this episode: ? What is Self-Awareness? ? Self-Awareness Outside Career Settings ? Self-awareness for Career Growth and more!   ? If you want the text version or watch the video version, jump right here >   Are we connected yet on socials? Find my profiles: LinkedIn: https://www.linkedin.com/in/susan ..read more
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#178 Building a Stellar Career Path in Employer Branding
Building a Modern Employer Brand
by Susanna Rantanen
1M ago
It is becoming increasingly difficult to build products that are genuinely better than those of competitors.  That’s why talent acquisition and retention have become paramount to business success.  All businesses that want to succeed, grow and sustain a loyal customer audience need the talent capable of giving those businesses the competitive edge in innovation, sales, marketing, leadership and building customer loyalty. That’s why talent acquisition, retention, communications, and marketing are areas businesses need to strengthen their competitive edge. In this Building a Moder ..read more
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#177 Targeting in Marketing for Active and Passive Job Seekers
Building a Modern Employer Brand
by Susanna Rantanen
1M ago
In this Building a Modern Employer Brand podcast episode, we’ll tap into target audiences in talent marketing, and more specifically in the different target audiences when it comes to employer branding and recruiting. This is a super important episode for everyone working in talent marketing today as the success of your short-term and long-term talent marketing depends on how well you understand and have defined who you are trying to reach. In this episode: ? 3 reasons why targeting is crucial for your marketing success ? Example of targeting in marketing for a specific talent audien ..read more
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#176 New insights on LinkedIn Algorithm 2024 that you probably didn’t know
Building a Modern Employer Brand
by Susanna Rantanen
2M ago
Did you know that since LinkedIn changed the feed algorithm in November 2023, reach has dropped more than 50% for most LinkedIn creators? Furthermore, follower growth has also slowed down to 40% for some compared to just a year ago! In this episode of the Building a Modern Employer Brand podcast, I discuss the significant LinkedIn algorithm 2024 update and how these changes impact how we use LinkedIn today. My struggles with the LinkedIn algorithm have put me off LinkedIn, and it’s time to regain the pleasure of engaging with and building relationships with you guys on LinkedIn. In this e ..read more
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#175 Crafting an Irresistible Employer Brand: The Modern EB Leader's Playbook
Building a Modern Employer Brand
by Susanna Rantanen
2M ago
A solid employer branding strategy is vital in today's rapidly changing work environment. People managers, HR professionals, employer branding specialists and talent acquisition leaders face an increasingly complex challenge of attracting and retaining talent. The global shift towards remote work and a workforce that demands more empathy, freedom of choice, and a deeper understanding of their role within an organisation has significantly altered the talent attraction and retention landscape. In this Building a Modern Employer Brand podcast episode, I address the greatest challenge fo ..read more
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#174 The Evolution of Employer Branding From Zero to AI - with Guest Jason "Jay" Kipps
Building a Modern Employer Brand
by Susanna Rantanen
2M ago
In this episode of the Building a Modern Employer Brand podcast, I have the pleasure of chatting with Jason "Jay" Kipps from The Martec. The evolution of employer branding has been like a whirlwind over the past decade. At first, after 1996 when the term was coined, for a long time there was nothing. Then, recruitment marketing campaigns took off with the Internet and social media. And, more recently, have been followed by strategic employer branding with long-term impact and perspective and the application of technology, science and artificial intelligence. With the development ..read more
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#173 Kickstart your employer branding strategy for the new calendar year - A guide for professionals
Building a Modern Employer Brand
by Susanna Rantanen
2M ago
Are you ready to kickstart your employer brand strategy for this new calendar year? This episode of the Building a Modern Employer Brand podcast is designed to help you, the dedicated employer branding professional, get organised and ready for a successful year in employer branding. As the new year unfolds, it’s pivotal for employer branding professionals to navigate their organisations successfully through the new year of employer branding. The first quarter is not just about setting goals; it’s about laying the strategic foundations that will define your employer brand throughout t ..read more
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