Most marketers know about out of home (OOH) ads (although we'll excuse the pure digital marketers who have never run anything but a search ad). But did you know this medium has changed over the years? The days of simple billboards and static posters you had to manually call multiple companies to run and guess about how to measure are long gone. Today’s OOH advertising is dynamic, interactive, and more integrated than ever before. So for those new to the space, here are 7 things you didn’t know about modern OOH. 1. Planning is now simple Gone are the days of scouting for the best locations to ..read more

AdQuick, the leading adtech in the out-of-home (OOH) advertising space, proudly announces it has joined the Media Rating Council (MRC) and has a seat on the Board of Directors. This announcement underscores AdQuick's commitment to driving transparency, reliability, and innovation in advertising measurement standards. The Media Rating Council plays the pivotal role in safeguarding the advertising industry from fraud and establishing robust standards for what constitutes an advertising impression. By joining the MRC board, AdQuick will have a crucial voice in defining these standards and addres ..read more

We are excited to announce a change in our leadership at AdQuick. Chris Gadek is stepping into the role of CEO, succeeding Matthew O'Connor. This transition marks a new chapter for AdQuick as we continue our journey of innovation and growth in the out-of-home (OOH) advertising industry. We want to extend our heartfelt gratitude to Matt for his leadership and dedication. Since founding AdQuick, Matt has been instrumental in shaping our vision and steering the company through significant milestones. Under his guidance, AdQuick has grown from a promising startup to leading force in the AdTech se ..read more

In today's digitally-driven ads landscape, where programmatic campaigns dominate, the significance of traditional Out-of-Home (OOH) media might seem overshadowed. However, dismissing traditional, printed OOH as outdated would be a mistake. Traditional OOH media encompasses non-programmatic enabled screens and static displays that require physical installation and production. This includes billboards, airport and transit advertising, street furniture (like benches and bus shelters) and more. Unlike programmatic digital ads, traditional OOH relies on manual placement and scheduling. While progr ..read more

We're delighted to introduce our latest new product: the AdQuick Creative Library. Like other major adtech platforms, millions of pieces of creative from thousands of companies go through our platform. Why now? In out-of-home, (OOH) like all forms of advertising, creativity plays a crucial role. With companies increasing spends here as the internet becomes a less friendly place for ads and TV continues to wane, we understand the challenges advertisers face in crafting campaigns that resonate with their audience. That's why we've curated an extensive collection of the latest ad creative and fo ..read more

Today we're thrilled to unveil AdQuick AI Assistant, an AI poised to redefine the landscape of Out-of-Home (OOH) advertising. In this post, we'll take you through the capabilities of the tool, an evolution for the ad industry that promises to transform your OOH advertising strategies and help your team work better. We’ve been working through several iterations and are excited to announce a version that’s faster, works better and provides deeper answers than our early iterations. An OOH analyst at your command, on-demand AdQuick AI Assistant is more than just clever; it's a culmination of lay ..read more

We get all types of questions about AdQuick. One of the interesting ones is not what we do, which is help companies plan, execute and measure out of home (OOH) advertising holistically, from start to finish. That part is always clear. But occasionally we get questions from people in the industry about what we are. This is inevitable when you’re creating a platform with multiple varying user types (and modernizing the process to be much faster and efficient). And let’s face it, people are busy and skimming web copy is the norm. So we thought we’d clarify in a quick post. Our mission is and has ..read more

AdQuick and Keen Decision Systems Partner to Plan, Optimize, Forecast, and Measure OOH Investments Keen Decision Systems, a leading SaaS provider of real-time marketing mix optimization powered by AI, announces an exclusive partnership with AdQuick, the premier platform for Out-of-Home (OOH) advertising that simplifies the planning, buying, and measurement of all types of outdoor advertising. This strategic alliance enables advertisers to effectively bridge the gap between Return on Ad Spend (ROAS) and Revenue by assessing both the immediate and long-term impacts of OOH advertising on revenue ..read more

The following post originally appeared on the Attributy blog, and is being re-shared here for our users Attributy, a leading provider of advanced advertising analytics and AI attribution technology, today announced an exclusive partnership with AdQuick, the leading out-of-home (OOH) advertising platform that makes it easy to plan, buy, and measure every kind of outdoor advertising. The partnership uniquely allows advertisers to measure how OOH and other channels impact each other for return on ad spend and conversions. This deep integration provides opportunities for customers to extend the v ..read more

In the ever-evolving landscape of political marketing, the game has changed. With Meta's tightened targeting for political ads, increasing privacy constrains and other tracking complexities digital campaigns face new challenges daily. However, there's a beacon of hope shining brightly for savvy campaigners: out-of-home (OOH) advertising. Powered by technology, OOH is not only effective and measurable, it's free of the changing winds of digital platforms. But how to get started? Our Political Marketing Playbook: Leveraging Out-of-Home Advertising is your go-to guide for navigating this powerfu ..read more