Our AdQuick brand podcast, launched earlier this year, discusses everything advertising, tech, startups, marketing trends and much in-between. In episode 2, AdQuick marketing team members Chris Gadek and Adam Singer (your hosts) interview popular internet personality and entrepreneur Trung Phan to discuss humor in marketing, timeless advertising strategies, AI & more. Watch on YouTube here, (also embedded below) listen on Spotify here or Apple Podcasts here. Transcription follows (auto-generated) below if you prefer text, for accessibility or if you'd like to grab any quotes for re-use v ..read more

The following is a version of a column we recently contributed to ClickZ we feel is important for advertisers to understand, and so are re-sharing with readers here in case you missed it. Modern advertisers are navigating the choppy waters. For some, the prospect of facing dramatic shifts are viewed as distant possibilities. But all it takes is a closer look to realize big, industry- shattering changes are already taking place. Disruption across newspapers needs no explanation. Radio being eliminated by streaming audio is already a done deal. Broadcast TV is quickly diminishing due to lack of ..read more

For many years now, digital marketing has essentially been synonymous with marketing in general. There’s really no way to think about digital in its own silo anymore. Although for anyone who worked in marketing in the late 90s, you might remember the days when pretty much anything dubbed “digital” or “interactive” was a sheer novelty. At the time, we were all learning—and you might even say, building—the medium together. No one could have anticipated just how much all things digital would eventually transform people’s lives. So much so that many marketers today, some who even once carried the ..read more

Out of home advertising (OOH) is an increasingly popular form of brand awareness and demand generation, as it allows businesses to reach a large, diverse audience in a direct way that is agnostic of the changing digital tides. This type of advertising includes billboards, posters, airport displays and other forms of out of home media. With the rise of digital media, OOH advertising has become even more popular, as it allows businesses to target specific audiences in a more efficient and cost-effective way. We’ve heard repeatedly that advertising and marketing teams want more guidance on how b ..read more

Week 2: Causal Lift Analysis Welcome to week 2 of AdQuick’s Analytics Series! This week we bring you a plethora of information about Causal Lift. Plethora… who uses that word? We have a lot of information for you... What is causal lift, how does it work and what information do you need to run a causal lift analysis on your OOH campaign. Let’s start with the basics… What is Causal Lift Analysis? Also known as causal impact analysis, this is a way to estimate the causal effect of your out-of-home marketing campaign on a desired outcome- like sales, app installs, web conversions, or in-store vis ..read more

A quick rundown of how out-of-home advertising will keep gaining momentum in the year ahead (and why you should care): In spite of a past year filled with all sorts of uncertainty and unexpected headwinds, we managed to make it a full tour around the sun once again. And when that time rolls around, there’s nothing more we enjoy than taking stock of all our learnings from the year prior to prognosticate a bit about what’s to come in the 12 months ahead. Most of these insights are based on our day-to-day observations or stem directly from ongoing conversations we have recently had with brands ..read more

Week 1: Attribution Dashboard We’ve heard all of the myths about out-of-home advertising. Over the next 5 weeks, we’re going to show you AdQuick’s tools to refute the negative setbacks of OOH that you might have heard. “Out-of-Home Advertising is good for branding, but it can’t be measured.” “OOH measurement is not really accurate, so there’s really no point.” To be fair, OOH measurement B.A. (Before AdQuick ?) produced high-level geographic lift which produced noisy & inconclusive results. We entered this space to expand the limits of out-of-home with data and insights. With AdQuick ..read more

Marketers have long enjoyed the benefits, ease of use and effectiveness of programming digital advertising. For those who are totally new to this technology (a few do still exist!) programmatic advertising effectively lets machines make intelligent decisions of reaching key audiences by way of media placements, without the need for humans to manually select from thousands of choices. This lets advertising professionals focus more time on creative work and analysis, higher value efforts for the busy practitioner and team. But what if programmatic wasn’t just online? What if you could use the s ..read more

The heyday of digital advertising is coming to an end. Modern digital advertising is plagued with rampant fraud, facing skyrocketing costs, and married to fundamentally flawed attribution methodologies.  A large-scale study of Facebook ads from 2019 found that ad effectiveness was overestimated by up to 4,000%.  After years of COVID-induced hyper-connectivity, consumer digital fatigue is at an all-time high. And the situation will only get worse with the impending death of the cookie. In short, the collapse of digital advertising is imminent. Suffice it to say, smart marketers are w ..read more

To say that the last couple of years has been nothing short of bizarre would be an understatement. And the situation the world is seeing itself in right now is just a continuation of that trend. So whether or not you believe we’re careening into a recession, the fact of the matter is that businesses, big and small, are bracing for some sort of impact. But that doesn’t mean marketing just stops. If anything, it means whatever marketing tactics you choose to leverage absolutely must work harder for your business—especially knowing that every marketing dollar spent these days is likely being scr ..read more