The Skyscraper method is outdated. Whether you’re writing content for your website, for social media posts, or for YouTube videos… …there is a better way to reach your audience, captivate them, and convert them into customers. We’re going to show you what the alternative is and how to get started in this post. What Is The Skyscraper Method? Basically, you look at what the top performing piece of content is- say the number 1 result organically ranking in the top spot on Google for a given search query. You then write your own piece of content that has all the information that piece of conten ..read more

Content marketing is the future, because that’s where the Internet is headed. The technique is being used by both big and small businesses to not only build a brand, but also grow their profits. And the best part? It’s actually working better than many outdated marketing methods. Thanks to growth of content marketing, today businesses are not limiting themselves to one or two popular content types. No, they’re experimenting with various kinds of content. This diversification in a way is making content marketing even more viable. However, in order to find real success with content marketing ..read more

You’re passionate about helping clients find the perfect home or sell their home for more. But even with all of that drive and those long hours, it’s hard to get qualified leads. Sound familiar? You may feel like if you just had the website traffic, you could convert visitors to clients. But the traffic’s not there. And maybe what little you are getting just doesn’t seem that interested. It sounds like you need to explore blogging for real estate. It’s the cost-effective and efficient way to get more traffic, capture more leads and turn leads into clients. Let’s take a look at how it’s d ..read more

Freelancing is the fastest-growing sector in today’s economy. Within 10 years, analysts anticipate it will become the primary method of employment. They can say this, because today, over 50% of millennials are already working in this “gig” economy. You’re looking for the right content marketing business to work with. You’re probably considering freelance content marketing and all it has to offer. There are some benefits to this highly flexible work arrangement. That goes for both the freelance professional and your business. But there are some things you need to know to navigate hir ..read more

If you’re interested in content marketing, you’ve heard this statistic. Content marketing generates 3X the leads for 67% less than traditional marketing. Here are some more interesting numbers about content marketing: According to Content Marketing Institute, almost 50% of all marketers say that they use the content as a way to reach their customers. And based on a PointVisible research, 60% of B2C marketers are consistently into content marketing. Also, CMI research showed that 72% of marketers can attest that content marketing increases engagement. And 72% of them stated that content marke ..read more

If you’re not using a content marketing calendar, you’re probably using an inefficient marketing strategy – if you even have a strategy at all. In this article, we will tell you how to create a content marketing calendar your audience will love, no matter what industry you’re in. After all, what they say is true: content is king! Let’s start with the basics. What exactly is a content marketing calendar? A content marketing calendar is a tool to help you plan and execute your content marketing strategy in an efficient and timely manner. It is a calendar-based plan for your content that provid ..read more

So you’re a financial advisor and you want to market yourself in the most cost-effective way possible. Well, you’ve come to the right place! Before we dive into some helpful content marketing for financial advisors’ ideas, let’s review a few things. Did you know…? 70% of customers believe brands that share consistent content are interested in building favorable relationships with them. 78% of consumers prefer to learn about a company through articles, newsletters, and other content rather than through ads. Currently, about 50% of financial advisors and marketers have agreed to produce and ..read more

The What: Definition of Content Marketing I’m sure you’re asking yourself, “How does one define content marketing strategy, what does it do, who is it for, and how do I use it?” Well, there’s one word that perfectly encompasses what content marketing is… any guesses It’s the backbone! Google defines a backbone as the chief support of a system or organization. When it comes to your content marketing plan – everything, and I mean EVERYTHING is supported by content. This strategic marketing technique places emphasis on creating and distributing valuable, relevant, and consistent content. To bette ..read more

As humans, we can’t help but be visual people. Whether you’re passing a billboard, flipping through a magazine, watching TV, or surfing the web. We see content everywhere. But do you remember any of it? Do you remember what that ad was for when scrolling down your social media page? Chances are, if it didn’t catch your attention then you probably won’t remember it. The best thing to do for your brand is to create content that not only stands out but also has visual elements that are memorable. And the best way to do that? Use our 10 social media graphic design tips. Let’s dig into these 10 c ..read more

Raise your hand if you have ever wondered about the purpose of a blog for your business. “I have a business website, and new leads can find me through my Facebook ad campaigns. Why do I even need a blog?” sounds familiar? Before we answer that question, let’s take a look at some interesting facts. According to Hubspot, businesses that blog regularly receive 55% more visitors AND 67% more inbound links than businesses that don’t have a blog at all. In the last few years, content creation has become the most effective SEO (Search Engine Optimization) technique. The more content you publish arou ..read more