These days, you can’t walk down the street without hearing about AI. It’s the latest buzzword but for good reason. It’s taking several industries by storm and gaming is no exception. Any function across the gaming production lifecycle can benefit from AI from art, design, and even live operations. Even though we’re in the very early stages of the impact of AI in the world of gaming, it has great promise. Let’s dig in further! MIT defines artificial intelligence as “the ability for computers to imitate cognitive human functions such as learning and problem-solving.” In academia, there’s the fam ..read more

I recently delved into Mathew Ball’s insightful essay on the State of Gaming in 2024. It’s definitely worth a read and I think it’s worth reviewing some of his analysis around the mobile gaming landscape. The essay provides a comprehensive overview of the video game industry up to 2024, highlighting major forces, both micro and macro, shaping its trajectory. When it comes to mobile gaming, there are several unique factors at play, both advantageous and challenging, that deserve attention. Let’s begin by examining the tailwinds bolstering mobile gaming presently, as well as the headwinds that o ..read more

The integration of Artificial Intelligence (AI) into game development and live operations is setting a new paradigm in the gaming industry. At our recent Product X LiveOps event, heavy hitters from across the industry – including Blizzard’s Allen Adham, LILA Games’ Joseph Kim, Carbonated’s Travis Boatman, and a16z’s Troy Kirwin – took the stage to highlight the transformative impacts of AI on gaming, with a focus on both current applications and future potential. Read on for a summary of their key discussion points, or view the full conversation here. AI-Driven Revenue and Engagement Strategie ..read more

At the first Product X Live Ops Symposium, gaming industry veteran Bing Gordon shared invaluable insights drawing from his extensive experience in the space. His keynote at the event reflected on the industry’s past challenges and evolutions but also projected crucial trends that today’s game developers should heed – including the application of gamification and digital engagement principles to a variety of sectors beyond traditional gaming. Here’s a summary of his pivotal points: Historical Resilience and Evolution From its nascent stages, the gaming industry has faced numerous challenge ..read more

Covid made the world notice Mobile Gaming and everyone has spent the past 4 years trying to get a piece of that ? to eat or control it. Apple with IDFA, China’s crusade against “spiritual opium”, and even a certain development tool partner’s attempt at revenue share and the resulting PR crisis. The list goes on. That leaves fewer pieces left for developers, particularly with the covid bump dropping away, revenue growth slowing, and everyone and their mother getting laid off. The companies and games that emerge from this ? will hold to 5 practices: Make. A. God. Damn. Good. Pie. (Game ..read more

In an effort to prioritize relevance and quality interactions, WhatsApp recently introduced marketing message limits in India, altering the landscape for businesses seeking to effectively engage their audiences via WhatsApp. This significant development challenges brands to rethink their strategies and adapt to the new constraints. In this comprehensive guide, we’ll delve into the implications of these changes, explore strategies to navigate the limits and provide actionable insights to ensure continued engagement with your audience. Understanding the Changes Under the new guidelines, each Wha ..read more

CleverTap has won multiple recognitions across categories & segments in G2’s latest Quarterly reports. With industry-best scores in User Satisfaction and market presence, CleverTap has upheld its Leadership position across all its categories, cementing its place as the #1 Customer’s choice of All-in-one engagement platform. These results are based on reviews submitted by users, with reviewers sharing their experience on a host of aspects- from usage and ease of setup to quality of support and ability to meet business requirements. The team at CleverTap is very grateful for the close partne ..read more

Web messaging is a high-powered form of real-time communication that enables brands to interact with active website visitors directly within their web browsers. Brands use web messaging to reach out to users with promotions or to offer help while onboarding and navigating through the page, or to keep them engaged with the website.  Brands are constantly looking for novel ways to reach out and stay connected with users and boost  engagement. Web messaging is a powerful tool in every marketer’s toolkit that allows businesses to directly communicate with customers on their web browsers ..read more

Traditionally, creation of custom in-app messages has been a cumbersome process, involving multiple steps from design to HTML coding. This intricate process required close coordination between design and engineering teams, often resulting in delays in marketing efforts. Recognizing the need for a more streamlined and independent approach, CleverTap set out to transform the landscape of in-app messaging. Now, imagine the marketing team of a popular e-commerce app gearing up for their annual Spring sale campaign, eager to engage users in innovative ways. With a diverse range of products and an e ..read more

Universal spray and pray campaigns broadcasted to a faceless mass are a thing of the past, brands that flourish in this hyper competitive marketing landscape are those that ditch the one-size-fits-all approach and use marketing segmentation. Customers expect brands to understand and cater to their distinctive needs and preferences by crafting and delivering experiences that resonate and provide value. This is where marketing segmentation comes in, acting as a powerful tool to unlock deeper customer understanding and unleash the true capabilities of personalization. What Is Marketing Segmentati ..read more